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F-Commerce for Dummies

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F-Commerce presentation for the Chinwag Facebook Marketing Conference 2011

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F-Commerce for Dummies

  1. 1. F-Commerce for Dummies Sean Singleton [email_address] @helloskive Chinwag Facebook Marketing Conference
  2. 2. What is it F Commerce?
  3. 4. Selling to fans not consumers through Facebook
  4. 6. Usually in the form of a “ fan store ”
  5. 8. It can be selling ON Facebook or selling WITH Facebook
  6. 9. Trends
  7. 10. 1. Fan-first exclusives
  8. 12. The new fragrance Burberry Body which was launched on a pop-up fan store on its Facebook page
  9. 13. .
  10. 14. . When launching a new variety of Heinz Tomato Ketchup it initially offer the first 3,000 bottles exclusively on Facebook.
  11. 16. Old Spice is now selling merchandise on Facebook from its award winning Old Spice Man advertising campaign.
  12. 17. 2. Sharing & Streaming
  13. 19. The latest DVD release of “ The Big Lebowski ” is available for rental on Facebook through a “ social theater. ” Facebook users will be able to rent the cult Coen Brothers film for 30 Facebook Credits.
  14. 21. Warner Brothers streaming exclusive content like Dark Knight via Facebook credits.
  15. 23. Burberry streamed their Spring Summer 2012 Womenswear show in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages
  16. 25. Currently f-commerce is generally a one shot thing
  17. 26. So how can brands get fans to return again and again?
  18. 27. Subscriptions are currently an emerging trend in e-commerce
  19. 29. <ul><ul><ul><li>Birchbox is an interesting concept in the world of beauty. You pay $10 per month and receive 4-5 hand picked deluxe samples. </li></ul></ul></ul>
  20. 31. <ul><ul><ul><li>Candy Japan offers a subscription service where for 16.50€ per month you receive Japanese candy every two weeks. </li></ul></ul></ul><ul><ul><ul><li>. </li></ul></ul></ul>
  21. 32. These schemes fit perfectly with f-commerce and we ’ ll start to see them soon on Facebook
  22. 33. Insights
  23. 34. 1. Replicating what you already sell elsewhere
  24. 36. Rather, use f-commerce for retail events
  25. 37. 2. “ Treat f-commerce as fan-commerce ” - Paul Marsden – Editor, Social Commerce Today
  26. 38. And finally
  27. 39. 3. Experiment and explore opportunities to learn from your fans
  28. 41. [email_address] @helloskive

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