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Despite loads of “ visit once and forget ” music and video content. The app also provides guides to hotels, restaurants, bars & clubs in more than 20 major cities picked by Gucci. It ’ s useful and not just pretty.
<ul><li>Brands don ’ t just need profiles and presences. </li></ul>
<ul><li>They need a strong creative idea and a strategy that will resonate across social channels. </li></ul>
<ul><li>The traditional advertising industry didn ’ t continue to grow and produce amazing work because they helped brands merely populate print, TV, cinema etc. </li></ul>
They had to innovate and push creative boundaries
<ul><li>it ’ s no different with social media. </li></ul>
IKEA created a genius tool using facebook ’ s tagging functionality
Ikea set up a profile of Gordon Gustavsson – the manager of the soon to open Malmo store. Visitors to the page were encouraged to tag different items. Once they tagged it – they got sent it for free! This spread like wildfire and was a big win for IKEA
95% of the people everyone knows on facebook they have actually met in real life. Facebook is the most successful online expression of offline events we ’ re ever likely to see. As digital expands it will fragment and fewer single sites will continue to dominate but for now facebook shows how powerful online/offline can be
Conclusion: <ul><li>Make your digital output useful to your users </li></ul><ul><li>Be creative with social media, don ’ t just tick boxes </li></ul><ul><li>Offline is the biggest driver of online </li></ul><ul><li>There is a big appetite for consumer interaction online in fashion </li></ul>