Color's Story


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a brief intro and analysis of color and its conceptual model.

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Color's Story

  1. 1. Color’s Story Peng Y. @hellokitchenSaturday, April 9, 2011 1
  2. 2. numbers • Landing with $41M in Series A Funding, invested by Sequoia Capital, Bain Capital Ventures, Silicon Valley Bank • Ranked #2 in social networking category, just behind Facebook. Estimated 1 million downloads within 24 hours. • 350K paid for a lovely domain - color.comSaturday, April 9, 2011 2
  3. 3. team Created by Color Labs • Bill Nguyen, Co-Founder, former CEO of Lala, a platform which allows users to create music playlist and buy mp3s (acquired by Apple) • DJ Patil, Chief of Product, former Scientist in Chief • Peter Pham, Co-Founder & President • Geoff Ralston, Board source:, April 9, 2011 3
  4. 4. media buzz!Saturday, April 9, 2011 4
  5. 5. responses • poorly reviewed by customers, an average of 2 (received 1238 ratings) • quick response to major issues, some issues solved before DAY TWO • the “loneliness” problem • redesigned the navi bar by 2011-4-8Saturday, April 9, 2011 5
  6. 6. functions Current Group join a group and take picture Capture take a picture Feed Page see photos taken by others. ordered by time Profile Page check your own photos and a list of “friends” MSG Page see all activities related to your photosSaturday, April 9, 2011 6
  7. 7. interface Feed Page My Profile PageSaturday, April 9, 2011 7
  8. 8. evolved interface the new navigation bar gives users 5 buttons instead of 3, each of which represents a fundamental function of Color: Nearby: current location and people nearby Feed: photos taken by people you will find interesting (hopefully) Logo: start camera History: your photos and your friends Inbox: activities and msgsSaturday, April 9, 2011 8
  9. 9. inspired by discussion on the idea people with same interests } Location within 150 feet intimate friends/ families acquaintances Elastic SNS Time within 20/40/60 minutes contacts strangers in YOU! nearby spots Color: photo-taking/sharing Group network non-friends relationship party-goersSaturday, April 9, 2011 9
  10. 10. What was trying to do: People tag books that they have read, and connect other people with similar taste on books, music and movies. Norwegian someone who YOU Wood also read the by Haruki Murakami book but, the linkage is somehow very weakSaturday, April 9, 2011 10
  11. 11. What was trying to do: People tag books that they have read, and connect other people with similar taste on books, music and movies. Norwegian interests/ someone who a group of user YOU Wood also read the topics by Haruki Murakami users book but, the linkage is somehow very weakSaturday, April 9, 2011 10
  12. 12. longitude + user who appear in user latitude nearby spots time users you “liked” Model of Color Microphone GPS 3G/GSM signals sensors BT WIFI hotspots Compass users you may have Ambient lighting condition interest in accelerometer etc.Saturday, April 9, 2011 11
  13. 13. so... the point is? Color is not about photo sharing+. Its not about whos around you or whats around your friends. * As Bill Nguyen pointed out, “Color is about giving you a spontaneous social network”+. What you will experience largely depends on where you go and who you meet. Data mining and advertising opportunities are Rear Windows (1954) going to be huge. by Alfred Hitchcock. + quoted from an anon user from via, April 9, 2011 12
  14. 14. scenario when people are eager to express themselves and connect with people nearbySaturday, April 9, 2011 13
  15. 15. to sum up 1. no check-ins needed, no registration necessary 2. a dynamic network based on location and user’s operation behaviors (close to social interaction behaviors in REAL-life) 3. an easy model of use (after a while of coz), everyday users struggle to understand 4. ideal for using during wedding and parties, help users to spread photos outside the app 5. generate a huge media attention and many chaos, quickly fixed major issuesSaturday, April 9, 2011 14
  16. 16. a little practice... 1. Color吸引你的地方是什么! 2. 发展下去会走向何方?新功能?商业模 式? 3. 你为什么觉得Color是扯淡的?尤其是在 我国发展的困难? 4. 各种Saturday, April 9, 2011 15
  17. 17. Any comments?Saturday, April 9, 2011 16