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brings you a presentation
Hello presents
2 | Presenting UXBASIS | 26.09.2010
Hello my name is…
3 | Presenting UXBASIS | 26.09.2010
We are Hello
4 | Presenting UXBASIS | 26.09.2010
So what is it all about?
User Experience is…
UXBASIS
•User experience is in the design...
5 | Presenting UXBASIS | 26.09.2010
UXBASIS
•Drawing a tractor for my son
•I wanted to ensure the quality was tip top so I...
6 | Presenting UXBASIS | 26.09.2010
UXBASIS
•By not knowing my audience well enough my added work was more harm than good
...
7 | Presenting UXBASIS | 26.09.2010
Introducing UXBASIS?
User Experience is everything
UXBASIS
•Today everything is about ...
8 | Presenting UXBASIS | 26.09.2010
How did we get here?
9 | Presenting UXBASIS | 26.09.2010
Introducing UXBASIS UXBASIS
10 | Presenting UXBASIS | 26.09.2010
11 | Presenting UXBASIS | 26.09.2010
UXBASIS
12 | Presenting UXBASIS | 26.09.2010
Business Intelligence UXBASIS
13 | Presenting UXBASIS | 26.09.2010
Stakeholder Interviews UXBASIS
• Interview key decision makers one-on-one
• Focus is ...
14 | Presenting UXBASIS | 26.09.2010
Competitor Analysis UXBASIS
• Identifies best practice in competing products
• Focus ...
15 | Presenting UXBASIS | 26.09.2010
Analysis UXBASIS
16 | Presenting UXBASIS | 26.09.2010
User Interviews UXBASIS
• One-on-one interviews with members of user group
• Focus is...
17 | Presenting UXBASIS | 26.09.2010
Personas UXBASIS
• In-depth descriptions of fictional characters
• Focus is on identi...
18 | Presenting UXBASIS | 26.09.2010
Persona example
19 | Presenting UXBASIS | 26.09.2010
Collaborative Workshops UXBASIS
• Meeting with stakeholders to explore ideas
• Focus ...
20 | Presenting UXBASIS | 26.09.2010
Card Sorting UXBASIS
• Held with users or stakeholders to create the structure
• Focu...
21 | Presenting UXBASIS | 26.09.2010
22 | Presenting UXBASIS | 26.09.2010
Concept Model UXBASIS
• Provides an overview of possible product elements
• Focus is ...
23 | Presenting UXBASIS | 26.09.2010
Concept model example
24 | Presenting UXBASIS | 26.09.2010
Concept model example
25 | Presenting UXBASIS | 26.09.2010
Structure UXBASIS
26 | Presenting UXBASIS | 26.09.2010
User Journeys UXBASIS
• User path to their goal in the product is defined
• Focus is ...
27 | Presenting UXBASIS | 26.09.2010
User Journeys UXBASIS
28 | Presenting UXBASIS | 26.09.2010
29 | Presenting UXBASIS | 26.09.2010
Site Structure Diagram UXBASIS
• Overview of the architecture, conveys the structure
...
30 | Presenting UXBASIS | 26.09.2010
User Journeys UXBASIS
31 | Presenting UXBASIS | 26.09.2010
Interaction UXBASIS
32 | Presenting UXBASIS | 26.09.2010
Wireframe
• Key pages are wireframed possibly based on earlier sketches
• Focus is on...
33 | Presenting UXBASIS | 26.09.2010
Prototype
• A fully functional HTML prototype with complete structure
• Focus is on t...
34 | Presenting UXBASIS | 26.09.2010
35 | Presenting UXBASIS | 26.09.2010
Wireframe example
36 | Presenting UXBASIS | 26.09.2010
Sample UXBASIS
37 | Presenting UXBASIS | 26.09.2010
Think Aloud
• Test participants comment on the experience and interaction
• Focus is ...
38 | Presenting UXBASIS | 26.09.2010
Eye Tracking
• Users are tested using hardware that tracks where they look
• Focus is...
39 | Presenting UXBASIS | 26.09.2010
User Journeys UXBASIS
40 | Presenting UXBASIS | 26.09.2010
User Journeys UXBASIS
41 | Presenting UXBASIS | 26.09.2010
Final points
“Just because nobody complains
doesn’t mean all parachutes are perfect”
42 | Presenting UXBASIS | 26.09.2010
Thank you for listening
Find out more on
uxbasis.com
Or follow us
on Twitter:
@uxbasi...
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Uxbasis – A Hello Group Presentation

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UXBASIS is a selection of 24 methods to be used in different situations,
to help you design with the user’s experience in mind.

Published in: Technology, Business
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Uxbasis – A Hello Group Presentation

  1. 1. brings you a presentation Hello presents
  2. 2. 2 | Presenting UXBASIS | 26.09.2010 Hello my name is…
  3. 3. 3 | Presenting UXBASIS | 26.09.2010 We are Hello
  4. 4. 4 | Presenting UXBASIS | 26.09.2010 So what is it all about? User Experience is… UXBASIS •User experience is in the design, the visual experience. •It’s in the functionality, how the product works •It’s in the wants & needs of the users, and how successfully those are met •User experience is everywhere
  5. 5. 5 | Presenting UXBASIS | 26.09.2010 UXBASIS •Drawing a tractor for my son •I wanted to ensure the quality was tip top so I added additional features •Adding a chimney to it my son believed it to be a train
  6. 6. 6 | Presenting UXBASIS | 26.09.2010 UXBASIS •By not knowing my audience well enough my added work was more harm than good •Had I known which elements identify a tractor for him and which doesn’t this would have been avoided •This scenario happens in the design world all the time and wastes time and money
  7. 7. 7 | Presenting UXBASIS | 26.09.2010 Introducing UXBASIS? User Experience is everything UXBASIS •Today everything is about user experience •Because of this we at Hello group created UXBASIS •UXBASIS was created as a means for our clients to improve their users experience.
  8. 8. 8 | Presenting UXBASIS | 26.09.2010 How did we get here?
  9. 9. 9 | Presenting UXBASIS | 26.09.2010 Introducing UXBASIS UXBASIS
  10. 10. 10 | Presenting UXBASIS | 26.09.2010
  11. 11. 11 | Presenting UXBASIS | 26.09.2010 UXBASIS
  12. 12. 12 | Presenting UXBASIS | 26.09.2010 Business Intelligence UXBASIS
  13. 13. 13 | Presenting UXBASIS | 26.09.2010 Stakeholder Interviews UXBASIS • Interview key decision makers one-on-one • Focus is on overall deliverables • Aim is to form a thorough final brief • Conclude with a Concept model to add value
  14. 14. 14 | Presenting UXBASIS | 26.09.2010 Competitor Analysis UXBASIS • Identifies best practice in competing products • Focus is on what works and what doesn’t • Aim is to identify popular solutions • Can be used to solve issues during design phase
  15. 15. 15 | Presenting UXBASIS | 26.09.2010 Analysis UXBASIS
  16. 16. 16 | Presenting UXBASIS | 26.09.2010 User Interviews UXBASIS • One-on-one interviews with members of user group • Focus is on the users feelings towards the product • Aim is to get to know the users wants and needs • More qualitative information can be gained through non-verbal clues
  17. 17. 17 | Presenting UXBASIS | 26.09.2010 Personas UXBASIS • In-depth descriptions of fictional characters • Focus is on identifying common traits with users • Aim is to cover user behavior, attitude, skills and goals • Can later be used during testing to ensure appropriate recruitment
  18. 18. 18 | Presenting UXBASIS | 26.09.2010 Persona example
  19. 19. 19 | Presenting UXBASIS | 26.09.2010 Collaborative Workshops UXBASIS • Meeting with stakeholders to explore ideas • Focus is on concept, direction and content of product • Aim is to come up with more innovative solutions • Can identify business goals not previously mentioned
  20. 20. 20 | Presenting UXBASIS | 26.09.2010 Card Sorting UXBASIS • Held with users or stakeholders to create the structure • Focus is on content and the information structure • Aim is to create groupings that make sense to all • Can be held as open or closed card sorting
  21. 21. 21 | Presenting UXBASIS | 26.09.2010
  22. 22. 22 | Presenting UXBASIS | 26.09.2010 Concept Model UXBASIS • Provides an overview of possible product elements • Focus is the user wants/needs and the business goals • Aim is to create an overview map everyone can understand • Ideally created early and then edited throughout the process
  23. 23. 23 | Presenting UXBASIS | 26.09.2010 Concept model example
  24. 24. 24 | Presenting UXBASIS | 26.09.2010 Concept model example
  25. 25. 25 | Presenting UXBASIS | 26.09.2010 Structure UXBASIS
  26. 26. 26 | Presenting UXBASIS | 26.09.2010 User Journeys UXBASIS • User path to their goal in the product is defined • Focus is on user’s tasks, behavior and challenges • Aim is a tool from which the information structure can be generated • Useful with complex structures and multiple users
  27. 27. 27 | Presenting UXBASIS | 26.09.2010 User Journeys UXBASIS
  28. 28. 28 | Presenting UXBASIS | 26.09.2010
  29. 29. 29 | Presenting UXBASIS | 26.09.2010 Site Structure Diagram UXBASIS • Overview of the architecture, conveys the structure • Focus is on the information structure of the product • Aim is a tool that clarifies the scope and structure • Can be created early in the process and then reworked as new information appears
  30. 30. 30 | Presenting UXBASIS | 26.09.2010 User Journeys UXBASIS
  31. 31. 31 | Presenting UXBASIS | 26.09.2010 Interaction UXBASIS
  32. 32. 32 | Presenting UXBASIS | 26.09.2010 Wireframe • Key pages are wireframed possibly based on earlier sketches • Focus is on how the users navigates and completes tasks • Aim is a tool that can be used to start the interface design • Can be used in conjunction with a Think Aloud test UXBASIS
  33. 33. 33 | Presenting UXBASIS | 26.09.2010 Prototype • A fully functional HTML prototype with complete structure • Focus is on the interaction design of the product • Aim is working prototype the development team can use • Final testing can be done to ensure that the interaction matches the user requirements UXBASIS
  34. 34. 34 | Presenting UXBASIS | 26.09.2010
  35. 35. 35 | Presenting UXBASIS | 26.09.2010 Wireframe example
  36. 36. 36 | Presenting UXBASIS | 26.09.2010 Sample UXBASIS
  37. 37. 37 | Presenting UXBASIS | 26.09.2010 Think Aloud • Test participants comment on the experience and interaction • Focus is on the users needs and expectations • Aim is qualitative information that can inform the final solution • Testing can be done at any stage in the process, on wireframes, prototypes or end product UXBASIS
  38. 38. 38 | Presenting UXBASIS | 26.09.2010 Eye Tracking • Users are tested using hardware that tracks where they look • Focus is on the users apparent interest in product elements • Aim is useful information that helps optimizing the layout • Hello group does eye tracking on visual designs as the results from testing on wireframes are not as convincing UXBASIS
  39. 39. 39 | Presenting UXBASIS | 26.09.2010 User Journeys UXBASIS
  40. 40. 40 | Presenting UXBASIS | 26.09.2010 User Journeys UXBASIS
  41. 41. 41 | Presenting UXBASIS | 26.09.2010 Final points “Just because nobody complains doesn’t mean all parachutes are perfect”
  42. 42. 42 | Presenting UXBASIS | 26.09.2010 Thank you for listening Find out more on uxbasis.com Or follow us on Twitter: @uxbasis @hellogroup

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