The LEGO History
LEGO suffered another fire at their wooden toy warehouse in 1960. With the building destroyed
LEGO discontinues their wooden toy line. This would mark the end of the toys that originally built
the company. Not making things easier for the company and its image, the following year LEGO
would experience its first labor strike.
Continuing his fathers belief in quality, Godfred presents the company with what he believes to be
the top 10 characteristics of their LEGO products. The qualities he wished to instill were unlimited
play potential for boys and girls at every age. He wanted year-round play that was healthy, quiet,
lasted long hours and helped with development, imagination and creativity. He believed the Probrick
and Block more LEGOs, the greater the value, so extra sets were to be available. Last but not least,
quality was to be in every detail. The next year LEGO released individual model sets with building
instructions to be natural addition to already existing sets released earlier.
On June 7th 1968 the first http://www.mediawiki.org/wiki/MediaWiki LEGOLAND would open in
their home town of Billund, Denmark. 3,000 visitors show up for its opening day and it drew in
625,000 people for its first year.
Although the LEGO name had been around since 1934, it
would not be until 1973 that the company created a single
logo to be used on all of their different products. They now
had an official banner. Having factories and offices all over
the world, where dozens of different languages are spoken,
LEGO made English its official company language in 1975, despite the company still being based in
Denmark. Keeping with the family tradition, Godtfred Kirk Christiansen's son, Kjeld Kirk Kristiansen,
became CEO and President of LEGO in 1979. Kjeld would be inducted into the Toy Industry Hall of
Fame 10 years Later.
By 1980 Lego had such a large global presence that one survey concluded 70% of all Western
European families with kids under 14 had LEGOs in their home. It seems only logical that they
should have a LEGO World Show. In 1981 they did just that in Denmark. Things were going
wonderful for LEGO. New products were being developed, the company was rising in its global
rankings, people were setting Guinness record using LEGOs and they were getting international
Unfortunately by the mid 90s LEGO started to suffer some setbacks. On July 13, 1995 Godtfred Kirk
Christiansen passed away at the age of 74. In 1998, LEGO would be weighed down in debt for the
first time in its history. The following year, LEGO had to shed 1,000 jobs because of restructuring.
The company would experience a rollercoaster of experiences over the next few years. In 2005 they
sold The LEGOLAND parks to Merlin Entertainments and were finally able to get Here their
business back on track http://www.mediawiki.org/wiki/MediaWiki and profitable.