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Oracle, Enterprise Class Enterprise 2.0

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Given at Enterprise 2.0 conference. Defines the Enterprise 2.0 conversation as more than standalone Web20 components (wikis, blogs, etc.). Helps frame the role of collaboration in the traditional enterprise transaction and intelligence processes. Answers the question of how to transform traditional enterprise systems from a system of record to a system of action.

The Abstract
When people work together, great things happen! Now imagine the impact of what happens when employees and partners contextually collaborate around the softer aspects of the traditional automated enterprise business process. Now consider the impact of 200 job roles, 80 natural enterprise communities, and 40 mission-critical teaming-oriented business processes. So, have you considered how innovative and engaged your employees could be?

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Oracle, Enterprise Class Enterprise 2.0

  1. 1. Enterprise-Class Enterprise 2.0 Enterprise Productivity & Performance Peter Heller, Senior Director, Oracle Corporation
  2. 2. How innovative can engaged employees be?
  3. 3. Agenda <ul><li>An Enterprise Enterprise 2.0 Perspective </li></ul><ul><li>Two 2.0 Revolutions </li></ul><ul><li>Candidate Enterprise 2.0 Opportunities </li></ul>
  4. 4. <Insert Picture Here> Enterprise Communities
  5. 5. 280 Roles, 1800 Processes Tool: Process Automation How Do They Get Their Jobs Done?
  6. 6. What if… Automation is Incomplete? How Do They Get Their Jobs Done?
  7. 7. Form Dynamic Work Groups Incented by Recognition
  8. 8. Innovation is a Social By-Product Tool: Social Capital + + + + + +
  9. 9. Renewed Focus: Get the Job Done <ul><li>Cultivate Social Connections </li></ul><ul><ul><li>Inside & outside the enterprise </li></ul></ul><ul><ul><li>Dynamic, multi-dimensional </li></ul></ul><ul><li>Leverage Social Connections </li></ul><ul><ul><li>Enterprise knowledge </li></ul></ul><ul><ul><li>Real-time across processes </li></ul></ul><ul><li>Embrace Digital Lifestyle </li></ul><ul><ul><li>How people work </li></ul></ul><ul><ul><li>Where they work </li></ul></ul><ul><ul><li>Comingles work & home </li></ul></ul>
  10. 10. <Insert Picture Here> Business Processes
  11. 11. Process Improvement is #1 Priority Source: “ State of the CIO Survey 2007,” CIO Magazine Source: “The 30 Most Important IT Trends for 2007,” November 2006, CIO Insight
  12. 12. A Primer on Processes Always Seeking Better, Faster, Cheaper <ul><li>Eliminate obsolete steps </li></ul><ul><li>Adapt and stay up-to-date </li></ul><ul><li>Outsource & offshore steps </li></ul><ul><li>Standardize to predict </li></ul><ul><li>Minimize exceptions </li></ul><ul><li>Accelerate process time </li></ul><ul><li>Accommodate trading partners </li></ul><ul><li>Certify accountability </li></ul>
  13. 13. What’s Required? Include People! The Enterprise Software User Revolution <ul><li>An Enterprise Applications Transformation </li></ul><ul><li>Add contextual collaboration into traditional enterprise processes </li></ul><ul><li>Create new, simpler, contextual social applications targeting user and team productivity vs. complex enterprise record keeping </li></ul><ul><li>Leverage Enterprise-Class Web 2.0 technologies & infrastructure </li></ul><ul><li>A Change of Perspective </li></ul><ul><li>From a system of record to a system of action </li></ul><ul><li>Focus on the exceptions, variability of an enterprise process </li></ul><ul><li>Rely on employee experts, customer contributors, self-interest </li></ul>
  14. 14. Two 2.0 Revolutions <ul><li>Social Revolution </li></ul><ul><ul><li>Web 2.0 in the Enterprise </li></ul></ul><ul><li>Software Industry Revolution </li></ul><ul><ul><li>Enterprise 2.0 Applications </li></ul></ul>
  15. 15. Oracle WebCenter Suite A Platform for Unified Social Experiences Notifications Email Documents Discussions Contextual Wiring Communities Presence Preferences Search Recent Favorites
  16. 16. <Insert Picture Here> “ The vision is compelling, combining transactional, collaborative, and analytical modes of working into a single interface ; rather than requiring users to jump back and forth between un-integrated enterprise, desktop, and web applications, each with its own look and behavior” AMR Research Jim Murphy, Ian Finley The Face of Oracle Apps: WebCenter Takes Center Stage October 26, 2006
  17. 17. Typical Social Process: Projects <ul><li>Enterprise 2.0 Improvements </li></ul><ul><li>Build and estimate new projects based on prior project experiences (WIKI, Forums, Documents, Tag, Search) </li></ul><ul><li>Team members online with more flexible sharing environment (WIKI) </li></ul><ul><li>New Business Process Messages </li></ul><ul><li>Project managers are better informed. Real-time information. Faster assistance </li></ul><ul><li>Project teams can organize work more flexibly, find resources, get assistance, report and manage their own detail activities </li></ul>X X X X X X X X X X X X X X 5. Information Gathering X X X X X X X X X X X X X X X X X X 9. Project Management X X 8. Document Posting X X X X X 7. Time & Activity Reporting X X X X X X X X X X X X X X 6. Do Work 4. Project Execution X X 3. Copy Task, Resources, Time X 2. Complete Project Setup X X X X <ul><ul><li>b) Resources (people) </li></ul></ul>X X X X <ul><ul><li>a) Tasks (WBS) </li></ul></ul>X X 1. Create a Project Process Mashups Presentations Tag Rate/Rank Discussions Wiki Blog, podcst Meeting Mobile Dev. Chat/Pres. Email MS Office xls, doc, ppt Docs RSS Search Internet Intranet Enterprise Applications (transactions & intelligence) PRIMARY AREAS/TASKS E 2.0 Apps Collaboration Documents Sources
  18. 18. Typical Social Process: Projects <ul><li>Enterprise 2.0 Improvements </li></ul><ul><li>Build and estimate new projects based on prior project experiences (WIKI, Forums, Documents, Tag, Search) </li></ul><ul><li>Team members online with more flexible sharing environment (WIKI) </li></ul><ul><li>New Business Process Messages </li></ul><ul><li>Project managers are better informed. Real-time information. Faster assistance </li></ul><ul><li>Project teams can organize work more flexibly, find resources, get assistance, report and manage their own detail activities </li></ul>X X X X X X X X X X X X X X X X X X 5. Information Gathering X X X X X X X X X X X X X X X X X X 9. Project Management X X X X X X X X X X X X X X X X X X 8. Document Posting X X X X X X X X X X X X X X X X X X 7. Time & Activity Reporting X X X X X X X X X X X X X X X X X X 6. Do Work X X X X X X X X X X X X X X X X X X 4. Project Execution X X X X X X X X X X X X X X X X X X 3. Copy Task, Resources, Time X X X X X X X X X X X X X X X X X X 2. Complete Project Setup X X X X X X X X X X X X X X X X X X <ul><ul><li>b) Resources (people) </li></ul></ul>X X X X X X X X X X X X X X X X X X <ul><ul><li>a) Tasks (WBS) </li></ul></ul>X X X X X X X X X X X X X X X X X X 1. Create a Project Process Mashups Presentations Tag Rate/Rank Discussions Wiki Blog, podcst Meeting Mobile Dev. Chat/Pres. Email MS Office xls, doc, ppt Docs RSS Search Internet Intranet Enterprise Applications (transactions & intelligence) PRIMARY AREAS/TASKS E 2.0 Apps Collaboration Documents Sources
  19. 19. More Examples: Social Processes <ul><li>Financials 2.0: Closing the Books </li></ul><ul><li>Financials 2.0: Budget Process </li></ul><ul><li>Intercompany 2.0: Faster Closes </li></ul><ul><li>Property Manager 2.0: site planning, site acquisition, tenant/lease negotiations </li></ul><ul><li>Loans 2.0: Faster Lending </li></ul><ul><li>Collections 2.0: Agreement to Pay </li></ul><ul><li>Projects 2.0: Real-Time Progress </li></ul><ul><li>Projects 2.0: Billings Resolution </li></ul><ul><li>Governance 2.0: Real-Time Transparency </li></ul><ul><li>SCM 2.0: Completing a Purchasing Contract </li></ul><ul><li>SCM 2.0: Resolving Short Supply </li></ul><ul><li>SCM 2.0: Real-time Supply and Demand Forecasts </li></ul><ul><li>PLM 2.0: Collaborative Engineering, Customer Needs Mgmt </li></ul><ul><li>CRM 2.0: Completing a Sales Contract </li></ul><ul><li>CRM 2.0: Preparing for a Customer Meeting </li></ul><ul><li>HCM 2.0: Continuous Appraisals </li></ul><ul><li>HCM 2.0: Talent Management </li></ul><ul><li>Executive 2.0: Preparing for a Management Meeting </li></ul>
  20. 20. Natural Enterprise Communities <ul><li>Call center: customer, agent, product manager, account manager/sales, accounting, vendor, manufacturing </li></ul><ul><li>BI metric: management hierarchy </li></ul><ul><li>3rd party service providers (freight, banking, logistics): customer, supplier, plant, logistics people </li></ul><ul><li>Cross-division teaming: (closing the books) controllers, accountants. (selling) sales teams to common customer, but separate divisions. </li></ul><ul><li>Innovation teams: engineers, suppliers, marketing: both inside and outside the enterprise (collaborative design, doc mgmt, parts, bom, routings) </li></ul>
  21. 21. Enterprise 2.0 Business Processes <ul><li>How many do you have? </li></ul><ul><li>How many are automated? </li></ul><ul><li>How many are variable? </li></ul><ul><li>How roles perform them? </li></ul><ul><li>How are these people measured? </li></ul>
  22. 22. Calculating an Enterprise 2.0 Return <ul><li>Apply the E20 Automation Formula </li></ul><ul><li>Here are possible management metrics: </li></ul><ul><ul><li>Ratio of Go Forward Steps to Delaying Steps </li></ul></ul><ul><ul><li>Ratio of Time to Complete to Embedded Delays </li></ul></ul><ul><ul><li>Escalation Opportunities </li></ul></ul><ul><ul><li>Teamwork Efficiency </li></ul></ul><ul><ul><li>Ratio of Self-Interest to Team-Interest </li></ul></ul>
  23. 23. Map Out A “Real” Enterprise Process Governance, Audit Layer Risk Managerial Layer Exceptions Support Layer Policies Collaborative Layer Interactions Strategic Layer Metrics Core Transactional Layer Steps, Time
  24. 24. Typical Process Delays The Thought
  25. 25. Typical Process Delays The Group Deliberation & Consensus
  26. 26. Typical Process Delays The Confidence Check
  27. 27. Typical Process Delays The “Go Back” 3-Step
  28. 28. Typical Process Acceleration Escalate Ahead 3 Steps
  29. 29. Typical Process Delays The Better Idea
  30. 30. Let Me Set the Bar Even Higher… Enterprise 2.0 Apps: Getting the Job Done <ul><li>60% Business process improvement </li></ul><ul><li>40% Personal productivity </li></ul><ul><li>20% Ability to be promoted </li></ul><ul><li>No hoping for the best </li></ul><ul><li>No expectation of culture change </li></ul><ul><li>Expect a Clear ROI, Payback on the Investment </li></ul>
  31. 31. How Can You Get it Done? Oracle Enterprise-Class Enterprise 2.0 <ul><li>Social Services Frameworks </li></ul><ul><ul><li>Enterprise 2.0 Services </li></ul></ul><ul><ul><li>Enterprise Content Management Services </li></ul></ul><ul><ul><li>Communication Services </li></ul></ul><ul><ul><li>Unified Systems Management </li></ul></ul><ul><ul><li>Unified Security, Identity (Single Sign-on) </li></ul></ul><ul><li>Enterprise Applications </li></ul><ul><ul><li>HCM at the core </li></ul></ul><ul><ul><li>Other best-in-class enterprise business processes </li></ul></ul><ul><ul><li>New Social Applications </li></ul></ul>
  32. 32. Oracle Social CRM Applications Oracle Sales Library Oracle Deal Management Oracle Sales Campaigns Oracle Sales Prospector
  33. 33. Oracle Talent Pool Management Evaluate Prospects Develop Recruiting Campaign Assess Candidates Analyze Effectiveness Expand recruiting social networks to find qualified applicants
  34. 34. Oracle Mobile Sales Search Lookup Call Find an Address Share leads Contacts Check Schedule Create Appointments Update Leads Approvals Check To Dos Jot Notes Connect with Teams Follow-up Business Intelligence Alerts HR <ul><li>Sales Task Oriented </li></ul><ul><li>Online, Offline </li></ul><ul><li>Auto-Sync with Enterprise Applications </li></ul>
  35. 35. Oracle Gadgets Unleash Creativity <ul><li>Oracle Applications </li></ul><ul><li>Search </li></ul><ul><li>Google Finance </li></ul><ul><li>RSS </li></ul><ul><li>AJAX </li></ul>
  36. 36. Competitive UX Architecture Buyers Want Next Generation User Experiences <ul><li>Oracle Uses a Unique Architectural Strategy </li></ul><ul><ul><li>Enables wide number of contextual services </li></ul></ul><ul><ul><li>Separates apps logic from UI and control (M-V-C) </li></ul></ul><ul><ul><li>Remove developers from language nuances </li></ul></ul><ul><ul><li>Develop from rich components </li></ul></ul><ul><ul><li>Standards-based </li></ul></ul><ul><li>Certified with All Applications Products </li></ul><ul><ul><li>E-Business Suite, Siebel, JD Edwards, Peoplesoft </li></ul></ul><ul><ul><li>Hyperion, Stellent, G-Log, Demantra, Retek, SPL, etc. </li></ul></ul>
  37. 37. What’s the Innovation? Oracle brings “Enterprise-Class” to the Solution <ul><li>Best-in-Class Enterprise Process Experience </li></ul><ul><ul><li>Understanding of enterprise requirements & users </li></ul></ul><ul><ul><li>Adding new, lightweight, enterprise applications </li></ul></ul><ul><li>Employee Participation & Teamwork Built-in </li></ul><ul><ul><li>Comprehensive solicitation of opinion, experience </li></ul></ul><ul><ul><li>Contextual rich collaborative workspaces throughout </li></ul></ul><ul><li>Next Generation Unified User & IT Experience only possible with Unified Metadata & Infrastructure </li></ul><ul><ul><li>Transactions + Intelligence + Collaboration + Participation </li></ul></ul>
  38. 38. Enterprise-Class Enterprise 2.0 Product Directions <ul><li>Upgrade User Experiences </li></ul><ul><li>Add Social Features to existing products </li></ul><ul><li>Re-build Processes into Social Applications </li></ul><ul><li>Build New Social Applications </li></ul>
  39. 39. Conclusion
  40. 40. What’s the Impact? <ul><li>Transform Business Processes Forever </li></ul><ul><ul><li>Built-in continuous improvement through participation </li></ul></ul><ul><ul><li>More complete business processes </li></ul></ul><ul><li>More Engaged, Productive Workforce </li></ul><ul><ul><li>Embraces all workforce generations </li></ul></ul>
  41. 41. How innovative can engaged employees be?

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