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Hella Hernberg
Urban Dream Management
Nordic Urban Lab, Borås, 7.4. 2016
Everyman’s
City
ENGAGING PEOPLE IN URBAN CHANGE
AND DEVELOPMENT
>> WWW.URBANDREAMMANAGEMENT.COM
SOME EXAMPLES OF UDM PROJECTS:
KALASATAMA TEMPORARY
REVITALISING AN OLD
HARBOR AREA
Client: City of Helsinki / Part design
DESIGN FOR GOVERNMENT
EDUCATING DESIGNERS FOR
PUBLIC SECTOR CHALLENGES
Client: Aalto University
VACANT SPACES
TOOLS FOR UTILISING
UNUSED SPACES
Client: Ministry of the Environment
URBAN DREAM MANAGEMENT
TEMPORARY USE OF URBAN
RESIDUAL AREAS
Master’s Thesis / Aalto University
HELSINKI BEYOND DREAMS
BOOK ABOUT NEW URBAN
CULTURE IN HKI
Self-published
PARTICIPATORY AND USER-
CENTERED DESIGN FOR THE
BUILT ENVIRONMENT
Various clients: e.g. cities + construction companies
WE LOVE HELSINKI BICYCLE DAY AT KALASATAMA, JULY 2011.
PHOTO: JOHANNES ROMPPANEN
CITY AS A PLATFORM FOR
CITIZEN ENGAGEMENT
Hernberg, H.(ed) (2012) Helsinki Beyond Dreams - Actions towards a Creative
and Sustainable Hometown. Helsinki: Urban Dream Management
RESTAURANT DAY AT KARHUPUISTO, KALLIO DISTRICT, AUGUST 2011.
PHOTO: TUOMAS SARPARANTA
LEFT, BELOW RIGHT: URBAN FARMING IN JÄTKÄSAARI, PHOTOS HELLA HERNBERG
TOP RIGHT: DODO URBAN FARMS IN PASILA RAILSIDE. PHOTOS: DODO
PUNAJUURI BLOCKPARTY, 2011
PHOTO: CARL SEBASTIAN LINDBERG
“MALTA HOUSE”
A JOINT BUILDING VENTURE PROJECT IN JÄTKÄSAARI, HELSINKI
In the forests of Finland people enjoy “everyman’s
rights.” Helsinki citizens have translated this tradition
into a new urban attitude. People and communities are
engaging in developing the city’s corners into better
places and Helsinki is becoming a more enjoyable and
inspiring hometown.
Urbanism
Everyman’s
SPREAD FROM HELSINKI BEYOND DREAMS.
ILLUSTRATION: SAC MAGIQUE
HOW CAN DESIGN SUPPORT
CITIZEN PARTICIPATION AND
ENGAGEMENT?
DESIGNER AS AN AGENT FOR CHANGE:
“Designers are having to evolve from being the individual
authors of objects or buildings, to being the facilitators of
change among large groups of people.”
– JOHN THACKARA (2005)
“Everyone designs who devises courses of action aimed at
changing existing situations into preferred ones.”
–HERBERT SIMON (1996)
THE OFFICIAL OPENING OF THE KALASATAMA HARBOR SHORE ROUTE, 2010.
PHOTO: HELLA HERNBERG
KALASATAMA TEMPORARY
KALASATAMA HARBOR BEFORE CONSTRUCTION WORK BEGAN, 2010.
PHOTO: CHARLOTTA BOUCHT
1
2
3
4
Aerial view of central
Helsinki shows the
main locations under
transformation:
1. Pasila, 2. Kalasatama,
3. Jätkäsaari, 4. The oil
harbor.
Photo courtesy of City
Survey Divison, Helsinki
The idea of Kalasatama Temporary
was based on a hunch that there were
active people in Helsinki who would
organize inspiring things – if they were
given a little push to do so.
OPEN BRUNCH IN EXCHANGE OF IDEAS AT KALASATAMA HARBOR, 2009.
PHOTO: PART OY
VARIOUS COMMUNITY PROJECTS IN KALASATAMA, 2009-2011. PHOTOS: JOHANNES ROMPPANEN, HELLA HERNBERG
PHOTO: SOMPASAUNA.FI
KALASATAMA: CHALLENGES AND QUESTIONS
•	 A need for policy design + new practical tools in order to make the interaction
between the City and its residents run more smoothly
•	 Can urban planning move from a specific plan to strategy that adapts to change:
How to apply the tactics of spontaneous, self-organized projects to the planning
process of a large, bureaucratic organization that is used to making stable, long-
term decisions?
•	 Continuity: On what level will the temporary activities remain as part of the
permanent structures?
•	 Scaling up the activity: Can smaller towns and suburbs learn from Kalasatama
THE PUBLIC
SECTOR AS
ENABLER?
TOP
plan
implement
DOWN
INSPIRATION: MARCO STEINBERG
Strategies
Frameworks
Projects
Experiments
Broad targets
Broad context
Practical experience
Specific context
INSPIRATION: MARCO STEINBERG
working as an embedded designer
at the Ministry of the Environment
via Design Exchange Programme (DEP)
11/2012 - 11/2013
VACANT SPACES
(TYHJÄT TILAT)
Project under Ministry of the Environment /
Design Exchange Programme
VACANT OFFICE SPACE IN MERIHAKA, HELSINKI
PHOTO: JOHANNES ROMPPANEN
TILAN
KÄYTTÄJÄ
VÄLIT-
TÄJÄAVOIMEN
DATAN
ASIANTUN-
TIJA
SOME-
ASIAN-
TUNTIJA
MARKKINA-
ANALYYTIK-
KO
RYHMÄRAKEN-
NUTTAJA
SOSIO-
LOGI
KAAVOIT-
TAJA
RAKEN-
NUTTAJA
SIJOITTAJA /
SIJOITUSYHTIÖ
LAIN-
SÄÄDÄNTÖ
KIINTEISTÖN-
OMISTAJA
SUUNNIT-
TELIJA
”PIONEERIT”
RAKENNUS-
VALVONTA
MUSEO-
VIRAN-
OMAINEN
MUUT
MINISTE-
RIÖT
KIINTEISTÖ-
KEHITTÄJÄ
RESEARCH PHASE
VACANTSPACES:
THEINTERACTIONPROCESS
WITHSTAKEHOLDERS
UNDERSTANDING
OF PROCESSES,
BOTTLENECKS AND
POSSIBILITIES
BRINGING DIFFERENT
VIEWPOINTS TOGETHER
WORKING WITH
AND ACTIVATING
STAKEHOLDERSPERSPECTIVES TO
LAW EVALUATION
MINISTRY
WORKING
GROUP
OPEN COMMUNICATION
“CROWDSOURCING”
BRUNCH
DISCUSSION AT
PITÄJÄNMÄKI
FACEBOOK
OPEN WORKSHOP
IN MERIHAKA
MEETINGS WITH
DIFFERENT MINISTRIES:
TEM, VM, YM
OPEN IDEAS POLL
EXPERT WORK-
SHOP IN MERI-
HAKA
BRIEF FOR
NEXT PHASES
INTERVIEWS AND
OBSERVATIONS WITH
STAKEHOLDERS, CASE
ANALYSES
ALL THE VACANT SPACES WORKSHOPS AND STAKEHOLDER MEETINGS WERE HELD IN EMPTY OFFICE SPACES. PHOTOS: JOHANNES ROMPPANEN
COULD COLLABORATION WITH
USERS AND STAKEHOLDERS
BECOME AN INTEGRAL PART
OF ALL BUILT ENVIRONMENT
PROJECTS?
Kiitos! Thank you!
Hella Hernberg
Urban Dream Management
hella@urbandreammanagement.com
www.urbandreammanagement.com
Everyman's City by Hella hernberg, Nordic Urban Lab 160407

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Everyman's City by Hella hernberg, Nordic Urban Lab 160407