1. DESIGNING FOR
GOVERNMENT OF TODAY
Hella Hernberg
Aalto University / Design for Government / 31.3.2015
LESSONS LEARNED FROM DESIGN EXCHANGE PROGRAMME

3. SOME EXAMPLES OF UDM PROJECTS:
KALASATAMA TEMPORARY
REVITALISING AN OLD
HARBOR AREA
Client: City of Helsinki / Part design
DESIGN FOR GOVERNMENT
EDUCATING DESIGNERS FOR
PUBLIC SECTOR CHALLENGES
Client: Aalto University
VACANT SPACES
TOOLS FOR UTILISING
UNUSED SPACES
Client: Ministry of the Environment
URBAN DREAM MANAGEMENT
TEMPORARY USE OF URBAN
RESIDUAL AREAS
Master’s Thesis / Aalto University
HELSINKI BEYOND DREAMS
BOOK ABOUT NEW URBAN
CULTURE IN HKI
Self-published
PARTICIPATORY AND USER-
CENTERED DESIGN FOR THE
BUILT ENVIRONMENT
Various clients: e.g. cities + construction companies

4. THE OFFICIAL OPENING OF THE KALASATAMA HARBOR SHORE ROUTE, 2010.
PHOTO: HELLA HERNBERG
THE CITY AS PLATFORM

5. Hernberg, H.(ed) (2012) Helsinki Beyond Dreams - Actions towards a Creative
and Sustainable Hometown. Helsinki: Urban Dream Management

6. WE LOVE HELSINKI BICYCLE DAY AT KALASATAMA, JULY 2011.
PHOTO: JOHANNES ROMPPANEN

7. HOW CAN DESIGN SUPPORT NEW
FORMS OF DOING AND MAKING
IN THE SOCIETY?
WHAT ARE THE ROLES OF
“DESIGNER” AND “USER” IN THIS
PROCESS?

8. DESIGN OF: END PRODUCT
PLATFORMS AND
PROCESSES THAT
ENABLE POSITIVE
OUTCOMES

9. THE PUBLIC
SECTOR AS
ENABLER?

10. TOP
plan
implement
DOWN
FROM ‘TOP-DOWN’ OR ‘BOTTOM-UP’ TOWARDS AN ITERATIVE PROCESS. INSPIRATION: MARCO STEINBERG

11. Strategies
Frameworks
Projects
Experiments
BROAD TARGETS
BROAD CONTEXT
PRACTICALEXPERIENCE
SPECIFIC CONTEXT
FROM ‘TOP-DOWN’ OR ‘BOTTOM-UP’ TOWARDS AN ITERATIVE PROCESS. INSPIRATION: MARCO STEINBERG

12. WORKING AS AN EMBEDDED DESIGNER
AT THE MINISTRY OF THE ENVIRONMENT
VIA DESIGN EXCHANGE PROGRAMME (DEP)
11/2012 - 11/2013

13. HOW CAN DESIGN SERVE THE PUBLIC SECTOR?
MOST IMPORTANT DESIGN TOOLS AT THE DEP
PROGRAMME:
• HUMAN-CENTERED DESIGN
• SYSTEMS THINKING: “ARCHITECTURE OF THE PROBLEM”
• VISUALIZATION AS A TOOL TO AID COMMUNICATION
AND DECISION-MAKING

14. Mentoring and being a
“different” team member:
changing the organisation
from the inside
Concrete
outcomes and
projects with / for
stakeholders
New thinking
within the
ministry
Openness towards
outside: participation
processes and user-
centered design of
policy tools
INSIDE
AIMSWORKPRACTICES
OUTSIDE
DEP PROGRAMME AT THE MINISTRY OF THE ENVIRONMENT:
DIFFERENT POSITIONS OF THE DESIGNER

15. PROJECT AS A LEVER

16. TWO PROJECTS:
GREEN HOME (EKOKOTI)
• Role: mentor
• Position: Inside
• Existing project
VACANT SPACES (TYHJÄT TILAT)
• Role: Project leader
• Position: Inside – Outside
• New project

17. VACANT SPACES
How to make better use of unused spaces?
VACANT OFFICE SPACE IN MERIHAKA, HELSINKI
PHOTO: JOHANNES ROMPPANEN

18. http://www.ym.fi/fi-FI/Maankaytto_ja_rakentaminen/Ohjelmat_ja_strategiat/Tyhjat_tilat_hanke

19. VACANT
SPACES
ENERGY
EFFICIENCY IN
RENOVATIONS
LEGAL INSTRUMENTS
IN PRACTICE
CLIMATE FRIENDLY
URBAN PLANNING
MATERIAL EFFICIENCY
AND LIFESPAN OF
BUILDINGS CULTURAL
HERITAGE
STRATEGY
SMART
TECHNOLOGIES
AFFORDABLE
HOUSING
ENHANCING
CO-OPERATIVE
BUILDING
VACANT SPACES / DEP : FINDING THE PROBLEM AREA FOR A NEW PROJECT
WITHIN THE MINISTRY OF THE ENVIRONMENT

20. WHAT KINDS OF SPACES
REMAIN VACANT?
THREE EXAMPLES:

21. UNDERUSED OFFICE SPACES
OFFICE BLOCKS IN KALASATAMA 2013. PHOTO: HELLA HERNBERG

22. OULU 8.5% / 50 500 m2
VAASA 7.7% /19 200 m2
KUOPIO 6.8% / 21 700 m2
JYVÄSKYLÄ 8.1% / 29 000 m2
TAMPERE 9.4% / 80 500 m2
LAHTI 7.8 % / 19 800 m2
TURKU 9.6% / 71 900 m2
ESPOO 20.2% / 321 400 m2
VANTAA 13.2% / 118 000 m2
HELSINKI 10.2% /627 700 m2
CATELLA PROPERTY OY: VACANCY RATE OF OFFICE SPACE / AMOUNT OF EMPTY OFFICE SPACE, Q4 /2013
VACANCY RATES OF OFFFICES IN FINLAND:

23. VACANCY RATE OF OFFICE SPACE IN HELSINKI METROPOLITAN REGION. SOURCE: CATELLA PROPERTY OY
20
%
15
10
5
95 00 05 10
ESPOO
20.2%
321400 m2
VANTAA
13.2%
118 000 m2
HELSINKI
10.2%
627 700m2
DEVELOPMENT OF OFFICE VACANCY RATE

24. CLOSED MILITARY AREAS
LAHTI, HENNALA MILITARY AREA 2013. PHOTO:HELLA HERNBERG

25. KAUHAVA: 44 500 m2 / 129 ha
KONTIOLAHTI: 52 100 m2 / 158 ha
JÄMSÄ: 30 700 m2 / 77 ha
KEURUU: 54 200 m2 / 57 ha
LAHTI: 64 200 m2 / 75 ha
KIRKONMAA: 14 000 m2 / 31 ha
RANKKI: 7 100 m2 / 49 ha
MILITARY AREAS CLOSED DOWN IN 2013-2014. LÄHDE: SENAATTI-KIINTEISTÖT

26. KUNTALIITOKSET
TORNIO ADMINISTRATIVE BLOCKS. PHOTO: WWW.SENAATTIMYY.FI
ADMINISTRATIVE
BLOCKS IN SMALL
TOWNS

27. NUMBER OF
MUNICIPALITIES
2010: 342
2017: ?

28. TWO NEW STARTING
POINTS FOR A NEW
LOGIC IN THE BUILT
ENVIRONMENT:

29. CHANGE
PHOTO: JOHANNES ROMPPANEN

30. SCARCE
RESOURCES

31. THE FINNISH WAY OF
• BUILDING
• PLANNING
• GOVERNING
THE BUILT
ENVIRONMENT
IS BASED ON THE LOGIC OF NEW CONSTRUCTION.

32. THE FOCUS OF THE BUILDING INDUSTRY IS MOVING
FROM BUILDING NEW TO RENOVATING THE EXISTING.
FINNISH BUILDING STOCK PER YEAR OF CONSTRUCTION VALUE OF NEW CONSTRUCTION (BLUE) AND RENOVATION (RED) IN HOUSING

33. HEINONEN J, SÄYNÄJOKI A, JUNNILA S (2011): A LONGITUDINAL STUDY ON THE CARBON EMISSIONS OF A NEW RESIDENTIAL DEVELOPMENT.
AALTO UNIVERSITY SCHOOL OF ENGINEERING
250 000 T
200 000 T
150 000 T
100 000 T
50 000 T
CO2
0 5 10 15 20 25 Y
new construction
existing building stock
“ENERGY EFFICIENCY” MAY LEAD TO MORE EMISSIONS
IF WE DON’T LOOK AT THE BIG PICTURE.

34. WE NEED A NEW LOGIC
FOR OPERATING IN A BUILT
ENVIRONMENT THAT IS:
• ADAPTABLE TO CHANGES
• LONG LASTING
• RESOURCE EFFICIENT
• CULTURALLY VALID

35. COLLABO-
RATION
”BRIEF”
TO BE
CONTI-
NUED?
INTERVIEWS WITH
STAKEHOLDERS
STATISTICS
BIG PICTURE
ANALYSING
CASES OF
REPURPOSED
BUILDINGS
WORKSHOPS WITH
STAKEHOLDERS
OPEN COMMUNI-
CATION
MINISTRY WOR-
KING GROUP
MINISTRY
WORKING GROUP
PRACTICES,
CONCEPTS
PUBLIC DIS-
CUSSION
01-03/2013 04-05/2013 06-10/2013 10/2013
RESEARCH
EVALUATION OF LAND USE AND BUILDING ACT
VACANT SPACES PROJECT: WORKING PROCESS
CASE
STUDIES

36. INTERPRETATI
O
NS,CUSTOM
S
INTERPRETATI
O
NS,CUSTOMS
DU
RATION OF THE PROC
ESS?
BUILDING
OWNER
USERS
INVES-
TORS URBAN
PLANNING
AUTHORITY
MUNICIPAL
POLITICS
DESIG-
NER
CONSTRUC-
TOR
NEW
PRACTI-
CES?
ROI
CALCULA-
TION MO-
DELS
VALUES
BUILDING
CONTROL
LEGISLA-
TION
INTERPRETATION
RESPONSIBILITIES
CUSTOM
S
INDIVIDUAL BUILDING’S QUALITIES
SUITABILITY FOR A NEW PURPOSE
SOVELTUVUUS UUTEEN KÄYTTÖÖN
PRECONDITIONS FOR A NEW
FUNCTIONAL PURPOSE
ENERGY EFFICIENCY VS MATERIAL
EFFICIENCY
HEALTH AND SAFETY
INTERPRETATION OF NORMS
COSTS AND RETURN
LOCATION
FUTURE PROSPECTS
DESIRED FUNCTIONS OF THE AREA
PRECONDITIONS FOR A NEW
FUNTION IN THE AREA
LIVEABILITY, NOISE, ETC
TRAFFIC, PARKING
FEES FOR CHANGING THE URBAN
PLAN
INTERMEDIATE
USE?
NEEDS VS
REQUIREMENTS
PRIVATE VS COM-
MON
INTEREST
FRAME-
WORK
USERS’ NEEDS AND
IDEAS?
USERS’ NEEDS VS STANDARD SOLUTIONS?
REPURPOSING OF A BUILDING: THE PROCESS AS A NETWORK OF STAKEHOLDERS
NEW SERVICES?

37. BIG PHOTO: TILATON WORKSHOP IN MIKKELI. PHOTO: ARTS PROMOTION CENTRE FINLAND / MIKKELI
SMALL PHOTOS: VACANT SPACES WORKSHOPS IN HELSINKI. PHOTOS: JOHANNES ROMPPANEN
WORKING TOGETHER

38. SPACE
USER
REAL
ESTATE
AGENT
OPEN
DATA
EXPERT
SOCIAL
MEDIA
EXPERT
MARKET
ANALYST
CO-OP
BUILDER
SOSIO-
LOGIST
URBAN
PLANNER
CONSTRUCTOR
INVESTOR
LAWYER
BUILDING
OWNER
ARCHITECT /
ENGINEER
”PIONEER”
ENTREPRE-
NEUR
BUILDING
CONTROL
MUSEUM
AUTHO-
RITY
OTHER
MI-
NISTRIES
REAL ESTATE
DEVELOPER
RESEARCH PHASE
VACANT SPACES:
THE INTERACTION PROCESS
WITH STAKEHOLDERS
UNDERSTANDING
OF PROCESSES,
BOTTLENECKS AND
POSSIBILITIES
BRINGING DIFFERENT
VIEWPOINTS TOGETHER
WORKING WITH
AND ACTIVATING
STAKEHOLDERSPERSPECTIVES TO LAW
EVALUATION
MINISTRY
WORKING
GROUP
OPEN COMMUNICATION
“CROWDSOURCING”
BRUNCH
DISCUSSION
FACEBOOK
OPEN WORKSHOP
MEETINGS WITH
DIFFERENT MINISTRIES:
TEM, VM, YM
OPEN IDEAS POLL
EXPERT WORKSHOP
BRIEF FOR
NEXT PHASES
INTERVIEWS AND
OBSERVATIONS WITH
STAKEHOLDERS, CASE
ANALYSES

39. www.facebook.com/tyhjattilat

40. ALL THE VACANT SPACES WERE HELD IN EMPTY OFFICE SPACES. PHOTOS: JOHANNES ROMPPANEN

41. NEW APPROACHES
AND EXAMPLES:
(SOME PICKS FROM THE VACANT SPACES REPORT)

42. CAMELOT VACANT PROPERTY MANAGEMENT / “LIVE-IN GUARDIANS” LIVING IN UNUSED OFFICE SPACE.
TEMPORARY AND FLEXIBLE
USE OF SPACE

43. USING EXISTING SPACES MORE FLEXIBLY FOR DIFFERENT
PURPOSES/USERS AT DIFFERENT HOURS?

44. SPACE AS SERVICE
AIRBNB
WE ARE POP UP
THE STOREFRONT

45. AGENTS OF TEMPORARY USE
CAMELOT VACANT PROPERTY MANAGEMENT

46. OPENING UP REAL ESTATE DATA?
WHICH REAL ESTATE OWNER WOULD
BE FIRST?
IMAGE FROM SATOKARTTA.NET

47. BUILDING CONVERSIONS
GOOGLE DATA CENTER AT THE FORMER SUMMA PAPER MILL DESIGNED BY ALVAR AALTO
PHOTO: GOOGLE / CONNIE CHOU

48. CHALLENGE:
HOW TO EVALUATE
BUILDINGS BUILT DURING
OUR OWN LIFETIME?
OFFICE BLOCK IN MERIHAKA, HELSINKI. PHOTOS: JOHANNES ROMPPANEN

49. CHALLENGES IN INTERPRETING LAWS AND
REGULATIONS
• REGULATIONS ARE BASED ON FLEXIBLE, CASE BY CASE
CONSIDERATION
• THIS REQUIRES SPECIAL EXPERTISE FROM DESIGNERS,
AUTHORITIES AND BUILDERS.
• IF THE REGULATIONS ARE NOT KNOWN WELL, SPOKEN
TRUTHS AND PRACTICES BECOME GUIDING “NORMS”.

50. PHOTO: SARA IKÄVALKO, DESIGN EXCHANGE PROGRAMME /LAHTI
USER - LED PRACTICES

51. LOFT TILA / ARKKITECTURE AND DESIGN AGENCY TALLI:
PHOTO: STEFAN BREMER
”Ifitispossibletobuildandsellanew’raw
space’asintheloftprinciple,whywouldn’t
thisbepossiblewhenconvertingexisting
buildingsintohousing?”
- PIA ILONEN, DESIGNER OF LOFT TILA APARTMENTS
LOFT TILA: THE RESIDENT BUILDS HER APARTMENT
IN A “RAW SPACE”

52. MARGARIINITEHDAS (MARGARINE FACTORY) – A NEW JOINT BUILDING VENTURE PROJECT IN HELSINKI
WWW.MARGARIINITEHDAS. COM
MARGARIINITEHDAS:
JOINT BUILDING VENTURE IN A CONVERSION PROJECT

53. PORTLAND WORKS: SHAREHOLDERS MEETING AT THE FACTORY.
WWW.PORTLANDWORKS.CO.UK
PHOTO: KARL MC AULEY
PORTLAND WORKS:
A CROWDFUNDED RENOVATION PROJECT

54. WHAT CAN YOU DO? A PLAN OF ACTION FOR THE READER / VACANT SPACES REPORT

55. 1Tyhjät tilat | 2014Helsinki 2014 | YMPÄRisTÖMinisTeRiÖ
tyhjät tilat
Näkökulmia ja keinoja olemassa olevan rakennuskannan uusiokäyttöön
Helsinki 2014 | YM PÄR isTÖM i n isTe R iÖ
Hella Hernberg
Urban Dream Management
THE VACANT SPACES REPORT CAN BE DOWNLOADED HERE

56. DESIGNASPECTSINDEP/THEMINISTRYOFTHEENVIRONMENT
INTERACTION
PROCESSES
Deeper understanding of the context and the
needs and views of stakeholders
How policy tools work in practice
Opening up unfinished processes to citizens and
stakeholders, introducing new stakeholders
Taking light risks with small investments
with quick, scaleable experiments
Supporting better decision making and communication
Instead of efficiency, redesign a better solution
Internalandexternal interaction processes and cultures
Breakingtypicalpatternsofbehavior
Bringing differentviews together and finding mutual
understanding
Design of spaceandsituationfor fruitful collaboration
OPEN
COMMUNICATION
EXPERIMENTS,
ITERATION
VISUALISATION
NEW LOGIC
HUMAN CENTERED
DESIGN METHODS,
ETHNOGRAPHY

57. KIITOS! THANK YOU!
Hella Hernberg
Urban Dream Management
hella@urbandreammanagement.com
www.urbandreammanagement.com
www.hellahernberg.com
www.urbandreammanagement.com