Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media policy in the workplace

1,255 views

Published on

Without a comprehensive social media policy and set of guidelines in place, businesses can be faced with lost revenue, exposure of industry regulated information, lawsuits, and even the loss of clientele.

Published in: Business
  • Be the first to comment

Social media policy in the workplace

  1. 1. Tweeting? Use #HeliSM
  2. 2. Social Media is: <ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Text </li></ul><ul><li>multimedia </li></ul><ul><li>Shared via blogs, wiki, video hosting sites, email, forums, social media AND platforms such as ustream, skype and slide-share </li></ul>10/04/2010 EDC Marketing Campaigns
  3. 3. Social Media is: <ul><li>A permanent change in communications </li></ul><ul><li>the most popular movement for media since television </li></ul>10/04/2010 EDC Marketing Campaigns A place for: <ul><li>An Expert Guide </li></ul><ul><li>Trained Staff </li></ul><ul><li>Good Strategy 1 st , tactics second </li></ul><ul><li>An Overreaching Policy </li></ul>
  4. 4. What if I told you that in 3 weeks, you could have: <ul><li>Financial Loss●Damaged Property </li></ul><ul><li>Loss of established client base ● Job loss </li></ul>10/04/2010 EDC Marketing Campaigns
  5. 5. No Policy ->Violations -> Job loss <ul><li>52 percent of U.S. employers fired workers for e-mail and web violations. </li></ul><ul><li>However, 40-50% of organizations have not addressed policy issues related to social media use </li></ul>10/04/2010 EDC Marketing Campaigns
  6. 6. What are the implications? <ul><li>Wal-Mart – Hired news reporters portrayed mommy bloggers (2007) </li></ul><ul><li>Nestle – Big Brother control gone out of control (2008) </li></ul><ul><li>Skittles Twitter – Widget without reason (2009) </li></ul><ul><li>Small Business blacklisted – Business to resonate (2010) </li></ul>10/04/2010 EDC Marketing Campaigns
  7. 7. Social media must be part of a comprehensive communications plan. <ul><li>Avoid the “shiny new object syndrome” </li></ul><ul><li>Demonstrate planned participation </li></ul><ul><li>Monitor your brand and run interference </li></ul>10/04/2010 EDC Marketing Campaigns
  8. 8. 3 Essential Elements for any Social Media Policy <ul><li>Strategy </li></ul><ul><ul><li>Use the values and mission of your organization </li></ul></ul><ul><ul><li>Know the expectations of those involved </li></ul></ul><ul><li>Determine Social Spaces </li></ul><ul><li>Permissions and responsibilities </li></ul><ul><ul><li>-- Training -- Daily, Weekly, Monthly -- Monitoring </li></ul></ul>10/04/2010 EDC Marketing Campaigns
  9. 9. Develop the Details <ul><li>Determine your policy: Open or closed? </li></ul><ul><li>Who – Do you have a select few or does everyone participate? </li></ul><ul><li>What – Are their industry or company regulations limiting the information that can be shared? </li></ul><ul><li>Where – In what spaces are you sharing? </li></ul><ul><li>When – During work hours? After work hours? </li></ul><ul><li>Why – Strategy, Strategy, Strategy </li></ul>10/04/2010 EDC Marketing Campaigns
  10. 10. Successful Policies <ul><li>Share your policy as part of your Employee Handbook </li></ul><ul><li>Recruit a Policy Chair including stockholders, attorneys and the Management team </li></ul>10/04/2010 EDC Marketing Campaigns
  11. 11. Important things to consider <ul><li>Understand Safety, Security and Appropriateness </li></ul><ul><li>Have a PLAN and designate users </li></ul><ul><li>Be aware of the unspoken rules </li></ul><ul><li>Social media is fluid and constantly changing </li></ul><ul><ul><li>Stay Educated -- Stay On Course – Go with the flow </li></ul></ul><ul><li>Learn about and use the tools most suited for YOUR ORGANIZATION. </li></ul><ul><li>Monitor </li></ul>10/04/2010 EDC Marketing Campaigns
  12. 12. Sources and Resources <ul><li>Stats: 2009 Policy Survey by American Management Association </li></ul><ul><li>Policy Database (154 policies) socialmediagovernance.com/policies.php </li></ul><ul><li>Electronic Communications Privacy Act http://www.usiia.org/legis/ecpa.html </li></ul><ul><li>Monitoring Tools: </li></ul><ul><ul><li>Search.twitter.com, Monitter.com </li></ul></ul><ul><ul><li>MonitorThis.info, Samepoint.com; Boardtracker.com, technorati.com </li></ul></ul>10/04/2010 EDC Marketing Campaigns
  13. 13. THANK YOU <ul><li>Need more help? </li></ul><ul><li>Speak with me after the presentation. </li></ul>10/04/2010 EDC Marketing Campaigns

×