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Social media policy in the workplace


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Without a comprehensive social media policy and set of guidelines in place, businesses can be faced with lost revenue, exposure of industry regulated information, lawsuits, and even the loss of clientele.

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Social media policy in the workplace

  1. 1. Tweeting? Use #HeliSM
  2. 2. Social Media is: <ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Text </li></ul><ul><li>multimedia </li></ul><ul><li>Shared via blogs, wiki, video hosting sites, email, forums, social media AND platforms such as ustream, skype and slide-share </li></ul>10/04/2010 EDC Marketing Campaigns
  3. 3. Social Media is: <ul><li>A permanent change in communications </li></ul><ul><li>the most popular movement for media since television </li></ul>10/04/2010 EDC Marketing Campaigns A place for: <ul><li>An Expert Guide </li></ul><ul><li>Trained Staff </li></ul><ul><li>Good Strategy 1 st , tactics second </li></ul><ul><li>An Overreaching Policy </li></ul>
  4. 4. What if I told you that in 3 weeks, you could have: <ul><li>Financial Loss●Damaged Property </li></ul><ul><li>Loss of established client base ● Job loss </li></ul>10/04/2010 EDC Marketing Campaigns
  5. 5. No Policy ->Violations -> Job loss <ul><li>52 percent of U.S. employers fired workers for e-mail and web violations. </li></ul><ul><li>However, 40-50% of organizations have not addressed policy issues related to social media use </li></ul>10/04/2010 EDC Marketing Campaigns
  6. 6. What are the implications? <ul><li>Wal-Mart – Hired news reporters portrayed mommy bloggers (2007) </li></ul><ul><li>Nestle – Big Brother control gone out of control (2008) </li></ul><ul><li>Skittles Twitter – Widget without reason (2009) </li></ul><ul><li>Small Business blacklisted – Business to resonate (2010) </li></ul>10/04/2010 EDC Marketing Campaigns
  7. 7. Social media must be part of a comprehensive communications plan. <ul><li>Avoid the “shiny new object syndrome” </li></ul><ul><li>Demonstrate planned participation </li></ul><ul><li>Monitor your brand and run interference </li></ul>10/04/2010 EDC Marketing Campaigns
  8. 8. 3 Essential Elements for any Social Media Policy <ul><li>Strategy </li></ul><ul><ul><li>Use the values and mission of your organization </li></ul></ul><ul><ul><li>Know the expectations of those involved </li></ul></ul><ul><li>Determine Social Spaces </li></ul><ul><li>Permissions and responsibilities </li></ul><ul><ul><li>-- Training -- Daily, Weekly, Monthly -- Monitoring </li></ul></ul>10/04/2010 EDC Marketing Campaigns
  9. 9. Develop the Details <ul><li>Determine your policy: Open or closed? </li></ul><ul><li>Who – Do you have a select few or does everyone participate? </li></ul><ul><li>What – Are their industry or company regulations limiting the information that can be shared? </li></ul><ul><li>Where – In what spaces are you sharing? </li></ul><ul><li>When – During work hours? After work hours? </li></ul><ul><li>Why – Strategy, Strategy, Strategy </li></ul>10/04/2010 EDC Marketing Campaigns
  10. 10. Successful Policies <ul><li>Share your policy as part of your Employee Handbook </li></ul><ul><li>Recruit a Policy Chair including stockholders, attorneys and the Management team </li></ul>10/04/2010 EDC Marketing Campaigns
  11. 11. Important things to consider <ul><li>Understand Safety, Security and Appropriateness </li></ul><ul><li>Have a PLAN and designate users </li></ul><ul><li>Be aware of the unspoken rules </li></ul><ul><li>Social media is fluid and constantly changing </li></ul><ul><ul><li>Stay Educated -- Stay On Course – Go with the flow </li></ul></ul><ul><li>Learn about and use the tools most suited for YOUR ORGANIZATION. </li></ul><ul><li>Monitor </li></ul>10/04/2010 EDC Marketing Campaigns
  12. 12. Sources and Resources <ul><li>Stats: 2009 Policy Survey by American Management Association </li></ul><ul><li>Policy Database (154 policies) </li></ul><ul><li>Electronic Communications Privacy Act </li></ul><ul><li>Monitoring Tools: </li></ul><ul><ul><li>, </li></ul></ul><ul><ul><li>,;, </li></ul></ul>10/04/2010 EDC Marketing Campaigns
  13. 13. THANK YOU <ul><li>Need more help? </li></ul><ul><li>Speak with me after the presentation. </li></ul>10/04/2010 EDC Marketing Campaigns