Trends in Interactive Media

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Trying to look outside the obvious in the interactive media industry. Where are the possibilities? And how do they meet the advertisers needs? Or compare to emerging competing channels?

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  • And most importantly. If the media industry doesn’t give advertisers tools comparable to the innovation happening in the other parts of the digital universe, for how long will they be around to support them?
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  • Summing up: the three main trends
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  • We don’t need demographics. They don’t answer the question “why?” and they aren’t actionable.
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  • But does it help - at all - 'memans' aren’t any more interested in purchasing stuff when they are in the wrong mood or mode. Unless the media industry starts getting better at acquiring actionable data - and handing it back out to the advertisers, all this is no use.
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  • But this has suddenly become much cheaper. With the influx of facebook and other social networks, owning you profile and history, and being able to put this to use when targeting advertising - as their applications are exportable to other sites.
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