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Ignite us
  How do we engage the makers online?               Helge Tennø
                                                 slideshare.net/helgetenno
                                                             180360720.no
                                                                 @congbo

                                        Image by Kamal Zharif on flickr.com
five parts:

          Seven        Five      real/physical
Culture                                          Passion
          trends    guidelines       world
Culture




       Part 1:


  Culture:                    “we must try to put ourselves inside their skin and look at us
                               through their eyes just to understand the thoughts that lie
                                        behind their decisions and their actions”
                                                    - Robert S. McNamara, The Fog of war




Image by Dot! on Flickr.com
Culture
Culture




“I’ve never met a company that understood its customers”
Culture
Culture
Culture




       specially goes for digital technology
this e
Culture




proof!
Culture

HMV and Jessops are both in
administration.
It’s not that people don’t
want to buy things, rather ..
they want more than just
to buy things
Culture




proof!
Culture




         proof!




“Whether physically or through connected technologies,
     shopping is still best experienced socially”
                    - PSFK Future of Retail report
Culture




                 times are changing / nothing lasts forever

“the stone age didn’t end because we ran out of stone..”
                             - Richard Sears -




                                                              image by Zanthia on flickr.com
Culture
Culture
Ignite us
ing is a mechanism for creating need
advertis
Culture
Culture
Culture




then:
Culture




now:
Culture
Culture




                            ...passion...
..the problem with these venture firms is that they target short term success, but makers don’t wan’t short
    term success, the want to create a living, to spend their life doing something their passionate about..

                                              Jonas Feiring
Culture
Seven
          trends




Part 2:
Seven
trends
Seven
trends
Seven
trends
Seven
trends
Seven
trends
Seven
trends
Seven
trends
Ignite us
Five
          guidelines




Part 3:
Five
guidelines
Five
guidelines
Five
guidelines
Five
guidelines
Five
guidelines
real/physical
    world
real/physical
                                                              world




There is no real and digital life, they are the same...
real/physical
                                                                  world




“A revolution doesn’t happen when society adopts new tools
     it happens when society adopts new behaviors.”
                                               - Clay Shirky, US Now
real/physical
                                 world




Microsoft offers a toolbox
real/physical
                                          world




- Gives people opportunity to participate
  at their own level

- Connects passionate producers to
  passionate consumers

- Gives makers the opportunity to follow
  their dream
real/physical
                                             world




- Gives people the ability to use their skills

- Sense of purpose, bigger goal

- Gamification layer

- Not only an open social platform - it’s retail
real/physical
                                                            world




             Statoil at ONS
A wonderful display of digital / physical imagination
real/physical
                                                                                   world




Leading up to                                              And continuing afterwards

                       event

                An event is just the short space in time when
                 several people are experiencing the same
                  thing simultaneously - it should neither
                 be the beginning or end of the experience...




                                                                IMAGE BY IHL ON FLICKR:COM
real/physical
                                                                       world




“light lots of small fires” - Mark Earls

but ONE thing




                                          IMAGE BY PIERO SIERRA ON FLICKR.COM
“hey, fellas, look, they turned the app into a bank”
Passion




Part 5:
          Passion
Passion




We even created one of these ourselves:
Passion




    What we have is




...passion...
Passion




...an accelerator...
            What we need is
Passion




Be a passionate part in our idea
Passion




we don’t want your traditional marketing - we want your Bill Gates 1984
Passion




ignite us


  Image by ElDave on flickr.com
thank you!
       Helge Tennø
    slideshare.net/helgetenno
                180360720.no
                    @congbo

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