Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media what is it


Published on

an overview of

  • Be the first to comment

  • Be the first to like this

Social media what is it

  1. 1. Copyright 2010 Helen Tonetti
  2. 2. What is Social Media Copyright 2010 Helen Tonetti
  3. 3. Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial Wikipedia Copyright 2010 Helen Tonetti
  4. 4. Its about people having conversations Copyright 2010 Helen Tonetti
  5. 5. Before you Get started Know your Customers before you spend time on Social Media ©helentonetti H Copyright 2010 Helen Tonetti
  6. 6. 1. Get to know your Customers Demographics and psychographics. If you Niche them into groups. What is keeping them up at night How can you solve that problem Copyright 2010 Helen Tonetti
  7. 7. 2. Profile them Look at the similarities ...Age, hobbies, work they do, earning power etc Look for similar people as potential clients Identify exactly who they are Then lets get meeting this target group. Copyright 2010 Helen Tonetti
  8. 8. Finding a Network Blogging, Facebook, Linked In, You Tube and Twitter today... Loads of others mainstream and niche Wikipedia will give a list of the sites Copyright 2010 Helen Tonetti
  9. 9. <ul><li>Building connections </li></ul><ul><li>Perfect for researching people you want to meet </li></ul><ul><li>All the links you have are good for SEO </li></ul><ul><li>Build a special interest group </li></ul><ul><li>Finding experts </li></ul><ul><li>Finding staff </li></ul>Uses for these Networks Copyright 2010 Helen Tonetti
  10. 10. <ul><li>Marketing and research </li></ul><ul><li>Learn about consumer interests </li></ul><ul><li>Use it to get feedback </li></ul><ul><li>Use polls for surveys </li></ul>Other Uses Ideal before you spend money on new services or products Copyright 2010 Helen Tonetti
  11. 11. Copyright 2010 Helen Tonetti Lets Start
  12. 12. Write your Profile, it must highlight your expertise and talents Be central to your strategy Must make someone want to tap you on the shoulder to do business Add to your ability to be found Write a Profile Copyright 2010 Helen Tonetti
  13. 13. Think of what people search for How do you add value Give them a reward Hobbies and interests Achievements Keep it current Good photograph Tips Copyright 2010 Helen Tonetti
  14. 14. Write 3 lines describing yourself 5 Minutes Copyright 2010 Helen Tonetti
  15. 15. 2 . Identify your Networks Where do your potential clients, investors or experts hang-out Where are your existing customers now Where is your competition Choose 1 or 2 to start Copyright 2010 Helen Tonetti
  16. 16. What have we covered <ul><li>The facts and figures </li></ul><ul><li>Profiling your customers </li></ul><ul><li>An introduction to Networks </li></ul><ul><li>Writing a great profile </li></ul>Copyright 2010 Helen Tonetti
  17. 17. Copyright 2010 Helen Tonetti Linked In Power Networking
  18. 18. Copyright 2010 Helen Tonetti
  19. 19. Copyright 2010 Helen Tonetti
  20. 20. Copyright 2010 Helen Tonetti Business Networking Site Used by professionals Over 60 million users In over 228 countries American CEO’s over 90% on Linked In Average age is 41 Average household income is $ 109.000 64% are male Over 80% are graduates Average time on site 7 minutes
  21. 21. Copyright 2010 Helen Tonetti No 1 Reason to use Linked In It helps you find the right people And shows you how you are connected to them Get to know who your contacts know!
  22. 22. Copyright 2010 Helen Tonetti
  23. 23. Its about Networking <ul><li>Rules of Networking apply </li></ul><ul><li>S hare I nformation P roactively </li></ul>Copyright 2010 Helen Tonetti
  24. 24. Copyright 2010 Helen Tonetti Share Ask for and give help
  25. 25. Copyright 2010 Helen Tonetti Information Opening times How to.... Reviews General business help
  26. 26. Copyright 2010 Helen Tonetti Proactively Answer when asked for help Look for information to share with people
  27. 27. HOW <ul><li>Groups </li></ul><ul><li>Answers </li></ul>Copyright 2010 Helen Tonetti
  28. 28. Copyright 2010 Helen Tonetti
  29. 29. Copyright 2010 Helen Tonetti
  30. 30. Copyright 2010 Helen Tonetti
  31. 31. Add Contacts Copyright 2010 Helen Tonetti You can import your Outlook contacts Look at contacts available (blue box) indicates on linked in... Start to invite them Write a personal message ... See you are on linked in, lets connect .... If you can add a tip to the end or an interesting bit of information Save it to use again Old schoolmates and colleagues
  32. 32. Maintain Contact <ul><li>Notify people of questions that they are expert in, recommend them </li></ul><ul><li>Tell them about interesting events </li></ul><ul><li>Comment on their updates </li></ul><ul><li>Give and get recommendations </li></ul>
  33. 33. Success Stories Copyright 2010 Helen Tonetti Goshido and Irish Start up raised all its start up investment funds of over € 2000.000 By using linked in, sending out over 700 messages to potential investors A Patent Lawyer in the US got media attention and won a number of large clients
  34. 34. Copyright 2010 Helen Tonetti
  35. 35. Facebook Facts <ul><li>Facebook is the #1 social network in the world, over 250 million active users.[sources: &] </li></ul><ul><li>More than 120 million log on to every day! [source:] </li></ul><ul><li>Analysts predict membership will cross the 500 million mark by 2011... or sooner! </li></ul><ul><li>Facebook is the 3rd most trafficked website in the world (source: </li></ul><ul><li>Facebook is the largest photo-sharing platform on the Internet. More than 1 billion photos are uploaded to the site each month. [source:] </li></ul><ul><li>The fastest growing demographic on Facebook is those 35 years old and older. [source:] </li></ul><ul><li>Facebook is truly international - more than 70% of Facebook users outside USA </li></ul><ul><li>Facebook mobile: There are more than 65 million active users currently accessing Facebook through their mobile devices. AND, people that use Facebook on their mobile devices are almost twice as active on Facebook than non-mobile users. [source:] </li></ul>
  36. 36. Great for B 2 C Create fan pages for your business FB pages can build your brand and promote developments in your business Connect to customers Read the rules carefully Copyright 2010 Helen Tonetti
  37. 40. How do you decide on a theme/ idea for your page Look at magazines or on line book shop, search key words
  38. 41. Page Names <ul><li>Your name – Helen Tonetti </li></ul><ul><li>A creative name – Green Frog </li></ul><ul><li>Descriptive – the social media tips </li></ul><ul><li>Common expressions – look before you leap </li></ul><ul><li>You could misspell a word – pownce </li></ul><ul><li>Who do you want to join? </li></ul>
  39. 42. A niche is good, but it can be broad e.g. tax tips for Irish business owners versus tax tips What do people look for on line , not your company name , product or solution e.g. Home can include 3 things Food Garden Furnishing Find an expert in each to admin the page and add content
  40. 43. Engaging your fans <ul><li>2 things you need to do </li></ul><ul><li>Share great content </li></ul><ul><li>To incite comments </li></ul>
  41. 44. Up-load video
  42. 45. Video <ul><li>You can give tips </li></ul><ul><li>Show customers </li></ul><ul><li>Your business premises </li></ul><ul><li>Way products are made </li></ul>
  43. 46. Photos <ul><li>Let your fans post photographs </li></ul><ul><li>Great way to create competitions </li></ul><ul><li>Coke does it well </li></ul><ul><li>What ideas do you have </li></ul>
  44. 47. Applications <ul><li>Develop one or use the many free </li></ul><ul><li>Wildfire , makers of promotional tools for brands on Facebook , is releasing a new application that lets marketers and brands turn their Facebook Page or website in to a deal hub. </li></ul><ul><li>The new application is called Group Deals, and it is to be like a do-it-yourself Groupon add-on </li></ul>Copyright 2010 Helen Tonetti
  45. 48. Copyright 2010 Helen Tonetti
  46. 49. Facebook Success Story Duke of York and Independent Cinema in U.K Use Facebook Page to show clips Twitter to direct people to tweets All local audiences Special Offers Hired a full time person Copyright 2010 Helen Tonetti
  47. 51. RUE LA LA <ul><li>On Line Retailer </li></ul><ul><li>Designers </li></ul><ul><li>50% off </li></ul><ul><li>Invite only </li></ul><ul><li>Facebook fans get in </li></ul><ul><li>Get updates </li></ul><ul><li>Get tips to shop in sales </li></ul><ul><li>On line retailer </li></ul>
  48. 52. Its your Turn
  49. 53. Catching up <ul><li>LinkedIn, joining and connecting </li></ul><ul><li>Joining groups </li></ul><ul><li>LinkedIn answers </li></ul><ul><li>Facebook facts </li></ul><ul><li>Building a page </li></ul><ul><li>Engaging followers </li></ul><ul><li>Success stories for both </li></ul>Copyright 2010 Helen Tonetti
  50. 54. Copyright 2010 Helen Tonetti
  51. 55. Blogging Its a diary or journal on line Number of free sites for you to start Its all about your opinion Needs personality Great way to build links Copyright 2010 Helen Tonetti
  52. 56. Is Blogging for You Do you want to be seen as an expert Perfect for a P.R. Platform Creates relationships with customers Rank highly in search engines Keeps an historical record of your experience Copyright 2010 Helen Tonetti
  53. 57. Blogging Ideas Spread an idea – perhaps you are going green Answer Questions you get asked Get a guest blogger to write for you Current Events Top 10 lists are always well read Do Industry reviews Debunk Myths in your Industry Copyright 2010 Helen Tonetti
  54. 58. Who to Speak To? <ul><li>A company that designed designer mats </li></ul><ul><li>Wanted to talk to Bloggers </li></ul><ul><li>Moms and Interior Designers </li></ul><ul><li>Search Technorati .com or Google Blogs </li></ul><ul><li>Made comments, gave away samples </li></ul><ul><li>Created a competition for their readers. </li></ul>
  55. 59. Overheard in New York Has 6 Million views a month. Local site, for local people to talk about N.Y Can you set up a local website?
  56. 60. How to get Blogging <ul><li>Look at Blogs that do well </li></ul><ul><li>What area of your business suits Blogging </li></ul><ul><li>Develop strategies for adding content </li></ul><ul><li>Choose a platform </li></ul><ul><li>Add articles often – even links work </li></ul><ul><li>Be clear about how you will react to comments on your Blog </li></ul><ul><li>You do not need technical skills to start </li></ul>Copyright 2010 Helen Tonetti
  57. 61. What to Say.... <ul><li>Tutorials – how to... </li></ul><ul><li>5 tips to.. </li></ul><ul><li>Do an interview with an influencer </li></ul><ul><li>Reviews </li></ul><ul><li>Invite readers to submit an article </li></ul><ul><li>Tie it in to news headlines </li></ul><ul><li>Post research findings </li></ul><ul><li>Debunk a myth </li></ul><ul><li>Create a guide for your niche/ local area </li></ul>
  58. 62. Still Talking... <ul><li>Tell them a story </li></ul><ul><li>Make it a personal story </li></ul><ul><li>Pick a theme a month </li></ul><ul><li>Things I found interesting </li></ul><ul><li>Put up a video </li></ul><ul><li>Look at magazines </li></ul><ul><li>Praise the best bloggers </li></ul><ul><li>Create lists... 50 of the best wallpapers </li></ul>
  59. 63. Link it to Social Media <ul><li>Put up a teaser headline with a link </li></ul><ul><li>Twitter it </li></ul><ul><li>When posting comments add link </li></ul><ul><li>Put your WP active links up </li></ul>
  60. 64. Copyright 2010 Helen Tonetti Your Ideas
  61. 65. Copyright 2010 Helen Tonetti
  62. 66. What is Twitter Twitter is known as a micro blog You can add comments no more than 140 characters Need to build a profile and follow Perfect for links to articles or videos Ideal to follow journalists and media Follow headlines Copyright 2010 Helen Tonetti
  63. 67. Copyright 2010 Helen Tonetti What to Tweet about Dell have an online store Starbucks adds special offers HRBlock has a question and answer session Samsung has a dedicated mobile phone profile Kogi Barbeque tweet truck times in LA
  64. 68. Another Idea <ul><li>Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter, said Shamus Booth, a co-owner. </li></ul><ul><li>He twitters about the fresh fish of the night — “The O-Toro (bluefin tuna belly) tonight is some of the most rich and buttery tuna I’ve had,” he recently wrote — and offers free seaweed salads to people who mention Twitter. </li></ul>Copyright 2010 Helen Tonetti
  65. 69. What about your business <ul><li>Think of 3 ideas you could tweet about today </li></ul>Copyright 2010 Helen Tonetti
  66. 70. Summery <ul><li>Blogging with </li></ul><ul><li>What to Blog about </li></ul><ul><li>Your ideas </li></ul><ul><li>Twitter </li></ul><ul><li>What is it </li></ul><ul><li>What to Tweet </li></ul>Copyright 2010 Helen Tonetti
  67. 71. Copyright 2010 Helen Tonetti
  68. 72. <ul><li>Very fast growing </li></ul><ul><li>Can be told in a story – more engaging </li></ul><ul><li>You can showcase your products </li></ul><ul><li>Show how they solved problems/ benefits </li></ul><ul><li>Get live customer testimonials </li></ul><ul><li>Customers feel they know you </li></ul>Why Video Hows That and Helen Tonetti
  69. 73. <ul><li>Education about Health Insurance </li></ul><ul><li>Financial Products </li></ul><ul><li>Both Agents and Clients can use them </li></ul>Finance
  70. 74. <ul><li>The most searched for topic on line </li></ul><ul><li>Great Example is The Cleveland Clinic </li></ul><ul><li>Instead of articles do a video on medical conditions </li></ul><ul><li>Share peoples experiences of conditions </li></ul><ul><li>Educational seminars on-line for patients </li></ul>Healthcare
  71. 75. <ul><li>Florists could create ideas for flowers for parties and special occasions </li></ul><ul><li>Hardware shops could do DIY Video </li></ul><ul><li>Home Depot are doing a great job </li></ul>Retailers Hows That and Helen Tonetti
  72. 76. Copyright 2010 Helen Tonetti
  73. 77. <ul><li>You Tube </li></ul><ul><li>Tube Mogul </li></ul><ul><li>Blog </li></ul><ul><li>Link to your social media sites </li></ul>Where to Show Them Hows That and Helen Tonetti
  74. 78. Copyright 2010 Helen Tonetti
  75. 79. Setting Your Goals Copyright 2010 Helen Tonetti
  76. 80. No plan... Loads of invites = wasted time Why are you using social media Focus on that Copyright 2010 Helen Tonetti
  77. 81. To speak to existing clients To find new customers Move into a new area Brand awareness Be seen as an expert Sell a specific product on-line To monitor competition Research a product or idea What do you want Copyright 2010 Helen Tonetti
  78. 82. S.M.A.R.T <ul><li>Simple and measurable </li></ul><ul><li>Attainable and Realistic </li></ul><ul><li>Time /deadline </li></ul><ul><li>through </li></ul>Copyright 2010 Helen Tonetti
  79. 83. Copyright 2010 Helen Tonetti 8 Goals Ideas 1 .Read an ebook, a white paper and a book on social media each quarter, for one year. 2. Increase number of daily unique visitors by 20 percent in 60 days. 3. Publish 2 blog posts, 5 days a week that are search engine optimized. 4. Email a bi-weekly newsletter to subscribers with one solid call to action. 5. Write 10 authoritative “list type” articles each month that will make linking to it hard to resist. 6. Respond to every comment and private message on social media channels and blog, including deleting spams, the same day, for 30 days. 7. Spend 20 percent of marketing budget on social media marketing for 90 days. Measure the results and determine how to continue. 8. Create one video tutorial or other video content every 60 days for one year. Publish it on your website and on YouTube.
  80. 84. Your Top 3 for next year List them in order of importance to you Now set activity goals around them Remember it takes time.... Copyright 2010 Helen Tonetti
  81. 85. Catching Up <ul><li>You Tube, why video works </li></ul><ul><li>Some ideas </li></ul><ul><li>Where to show video </li></ul><ul><li>Setting your goals </li></ul>Copyright 2010 Helen Tonetti
  82. 86. Debate, but be respectful Do not harass or attack other people Do not be a bigot Expect others to challenge you Keep it clean Don't steal pictures or put up blue stuff Don’t spam Don't sell Keep your private stuff private Rules of Business Networking Copyright 2010 Helen Tonetti
  83. 87. Engaging your audience Copyright 2010 Helen Tonetti
  84. 88. Polls and Surveys You can add these to your Blog or site Collect the data Use it to generate reports Can get P.R. Copyright 2010 Helen Tonetti
  85. 89. Give People Quality Write articles and reports that have real value Answer Questions well Copyright 2010 Helen Tonetti
  86. 90. Competitions or Promotions Create on-line coupons with discounts or free products Offer free new products to them Free seminar tickets Free report or list Copyright 2010 Helen Tonetti
  87. 91. Know your marketing goal is it to collect names, launch a new service? Be creative Promote them through social media Search contest on Twitter Finish up and announce a winner! Copyright 2010 Helen Tonetti
  88. 92. Design a sandwich Design us a logo Send in a photo with your logo Invent a product What competition can you Run? Ideas for Competitions Copyright 2010 Helen Tonetti
  89. 93. Other Ideas E-Books Podcasts Video Copyright 2010 Helen Tonetti
  90. 94. Tie it in with Off-line Activity It does not replace Face to Face It enhances it Stay in touch with new people Copyright 2010 Helen Tonetti
  91. 95. Rules to Networking It takes time so measure it Follow up is essential Listen to people Always Plan before you go Approach people who look shy Prepare some simple questions Copyright 2010 Helen Tonetti
  92. 96. Use Social Media to Help Events on Social Media have details of Attendees, use this to plan who you Want to meet Follow up on Social Media Sites Copyright 2010 Helen Tonetti
  93. 97. Tie it in with off –Line Marketing Promote your Blog and Social Media on your cards Give away your e-Book Print out a leaflet with your top 10 tips Market your on-line competition off-line too Put it all on your Signatures Copyright 2010 Helen Tonetti
  94. 98. Some Free Tools <ul><li>Tweetdeck </li></ul><ul><li>Tweetback </li></ul><ul><li>Hootsuite </li></ul><ul><li>Google Alerts </li></ul><ul><li>Pagemodo </li></ul><ul><li>Social Mention </li></ul><ul><li>Mofuse </li></ul><ul><li>Eventbrite and meetup </li></ul>Copyright 2010 Helen Tonetti
  95. 99. Summing Up <ul><li>Facts and figures of Social Media </li></ul><ul><li>We looked at LinkedIn, Facebook, Twitter, Blogging and You Tube </li></ul><ul><li>Ideas and success stories </li></ul><ul><li>Setting your goals </li></ul><ul><li>Engaging your followers </li></ul><ul><li>Promoting it off-line </li></ul>Copyright 2010 Helen Tonetti
  96. 100. Thank You Helen Tonetti [email_address] Copyright 2010 Helen Tonetti