Show people behind the
Make a video of how you work,
the process from start to finish,
you may think its uninteresting,
but customers are often
Customers want to know they can
trust you, show them how you do it
by walking them through a few
case studies that show the results,
and have some client testimony in
them to. Stories always sell.
An example of an agency having great fun with the idea
Must make a confession … I often work
with The Video News Factory and we
offer customers the chance to send us
their textual newsletters, we have a
professional scriptwriter and a presenter
that turn it into a video, branded for you
to send out monthly.
These get a fantastic open rate, and
really build a strong brand that stands
out. You could do this yourself of course!
Show off your company
Lets face it, this is always difficult to
show in text so try video.
Show how your team volunteers,
their hobbies, having fun and
company events etc
Loved this example its got a marketing message and holiday
song all wrapped up together.
Interview thought leaders for
If they’re not available for an interview,
you could consider taking a video that
you’ve found online and embedding it
into a blog post to help substantiate a
point. Associating a key influencer with
your company brand may help you
come up the ranks in SEO and good,
Answer sales objections
Think of the three top customer
objections… now make a video
of you answering them, video is
human and builds trust quickly.
It can help the sales team save
time and money, and these
videos act like a virtual sales
force (without a salary!)
Create a dedicated TV Channel
You can show off all these fantastic videos
in the your own.tv channel.
And we work with clients who get co-
sponsors of their channels so they can
become cost neutral.
Use the channel to answer questions from
your clients like Social Media Examiner
A real success story from our client ACCL
Contact us if you want to find
out how we can help with the ideas
and the video production from just
£395.00 a month.
A great video on why video is
Coffee is on us.