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7 Ways
to include video in
your Marketing
1.
Show people behind the
scenes
Make a video of how you work,
the process from start to finish,
you may think its uninter...
2.
Case Studies
Customers want to know they can
trust you, show them how you do it
by walking them through a few
case stud...
3.
Video Newsletters
Must make a confession … I often work
with The Video News Factory and we
offer customers the chance t...
4.
Show off your company
culture
Lets face it, this is always difficult to
show in text so try video.
Show how your team v...
5.
Interview thought leaders for
your blog
If they’re not available for an interview,
you could consider taking a video th...
6.
Answer sales objections
Think of the three top customer
objections… now make a video
of you answering them, video is
hu...
7.
Create a dedicated TV Channel
You can show off all these fantastic videos
in the your own.tv channel.
And we work with ...
Contact us if you want to find
out how we can help with the ideas
and the video production from just
£395.00 a month.
A gr...
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7 ways to use video in B2B Marketing

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Looking for inspiration and ideas to help you create video content as part of your marketing, here are 7 easy ways to start.

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7 ways to use video in B2B Marketing

  1. 1. 7 Ways to include video in your Marketing
  2. 2. 1. Show people behind the scenes Make a video of how you work, the process from start to finish, you may think its uninteresting, but customers are often interested.
  3. 3. 2. Case Studies Customers want to know they can trust you, show them how you do it by walking them through a few case studies that show the results, and have some client testimony in them to. Stories always sell. An example of an agency having great fun with the idea
  4. 4. 3. Video Newsletters Must make a confession … I often work with The Video News Factory and we offer customers the chance to send us their textual newsletters, we have a professional scriptwriter and a presenter that turn it into a video, branded for you to send out monthly. These get a fantastic open rate, and really build a strong brand that stands out. You could do this yourself of course!
  5. 5. 4. Show off your company culture Lets face it, this is always difficult to show in text so try video. Show how your team volunteers, their hobbies, having fun and company events etc Loved this example its got a marketing message and holiday song all wrapped up together.
  6. 6. 5. Interview thought leaders for your blog If they’re not available for an interview, you could consider taking a video that you’ve found online and embedding it into a blog post to help substantiate a point. Associating a key influencer with your company brand may help you come up the ranks in SEO and good, old-fashioned impressions.
  7. 7. 6. Answer sales objections Think of the three top customer objections… now make a video of you answering them, video is human and builds trust quickly. It can help the sales team save time and money, and these videos act like a virtual sales force (without a salary!)
  8. 8. 7. Create a dedicated TV Channel You can show off all these fantastic videos in the your own.tv channel. And we work with clients who get co- sponsors of their channels so they can become cost neutral. Examples Use the channel to answer questions from your clients like Social Media Examiner A real success story from our client ACCL
  9. 9. Contact us if you want to find out how we can help with the ideas and the video production from just £395.00 a month. A great video on why video is essential today Coffee is on us. Team@makedigitalwork.com Thanks !

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