Social media and personal branding:Power your personal brand for 2013   Helen Standing, Director,   ngage Comms
A bit about me• Masters in PR• In-house, global consultancy and  small agency experience• Outstanding Young Communicator /...
The evolution of personal branding• “Try not to become a *wo]man  of success, but a [wo]man of  value” (Einstein)• "The re...
Why bother with personal branding?• When was the last time you Googled yourself?  Prospective employers and other professi...
2013: The year of the personal brand• No longer a ‘job for life’ or ‘9 to 5’  as the norm• Post-recession – ‘sink or swim ...
Doing your own PR• Do your research and back up what you say  with evidence – it’s about who you know AND  what you know!•...
Developing your personal brand strategy• Define your professional and personal goals in  the short, medium, long term• Wha...
My personal brand• My personal and professional goals  – Be well respected and memorable as a    leading PR/comms professi...
Building your online personal brand• Come up with a personal brand statement that  focuses on your USPs – don’t try to be ...
Managing your online personal brand • Work smarter, not harder • Do your research – watch and listen, don’t just   talk! •...
Content is king… so act like royalty!• A strong personal brand is not just about  reputation – it’s about influence!• You ...
The risks – how not to damage your             reputation• Apply basic common sense and principles of  professional conduc...
Power your personal brand for 2013• Ebook by Engage Comms –  coming soon on Amazon• How to build and manage a  personal br...
Let’s carry on the conversation!      @helenstanding / @engagecomms on TwitterFind me and Engage Comms Ltd company page on...
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Leeds Metropolitan University Faculty of Business and Law Evening Guest Lecture Series - Helen Standing social media and personal branding 06.12.2012

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Helen Standing's evenign guest lecture to Leeds Met's Faculty of Business and Law on social media and personal branding. Advice and tips on how to 'Power your personal brand' for 2013 by working smarter, not harder.

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Leeds Metropolitan University Faculty of Business and Law Evening Guest Lecture Series - Helen Standing social media and personal branding 06.12.2012

  1. 1. Social media and personal branding:Power your personal brand for 2013 Helen Standing, Director, ngage Comms
  2. 2. A bit about me• Masters in PR• In-house, global consultancy and small agency experience• Outstanding Young Communicator / PRWeek Top 29 Under 29• CIPR regional Treasurer• Founding Director, Engage Comms• Part Time Lecturer, Leeds Met• Love spending time with friends, going to festivals, travelling and food!
  3. 3. The evolution of personal branding• “Try not to become a *wo]man of success, but a [wo]man of value” (Einstein)• "The reinvented you and the reinvented me will have no choice but to scramble and add value in some meaningful way” (Tom Peters)
  4. 4. Why bother with personal branding?• When was the last time you Googled yourself? Prospective employers and other professional contacts will!• Most career/personal development opportunities aren’t advertised in traditional ways – you have to find them!• If you’re not visible, how do you expect to get found?!?!
  5. 5. 2013: The year of the personal brand• No longer a ‘job for life’ or ‘9 to 5’ as the norm• Post-recession – ‘sink or swim mentality’• Bankers, MPs and phone hacking journalists – increased focus on individual accountability• The social media revolution – everyone’s a publisher
  6. 6. Doing your own PR• Do your research and back up what you say with evidence – it’s about who you know AND what you know!• Tailor yourself to the audience• Be useful/of value to others – ‘what’s in it for them?’ ‘So what?’ ‘Why would they care?’• Be transparent, ethical, open, honest and reliable• CSR – give something back
  7. 7. Developing your personal brand strategy• Define your professional and personal goals in the short, medium, long term• What is your niche? What do you have to offer that is of interest to others?• Who do you need to be visible to?• What 3 words do you want them to think when they come across you?• How can you get noticed and be of value to them?
  8. 8. My personal brand• My personal and professional goals – Be well respected and memorable as a leading PR/comms professional in Yorks – Maintain good work/life balance and relationships• How I want to be defined – Curious: eager to soak up info and embrace opportunities, versatile – Energetic: passionate, sense of humour, memorable – Down-to-earth: transparent, straightforward
  9. 9. Building your online personal brand• Come up with a personal brand statement that focuses on your USPs – don’t try to be ‘all things to all men’• Choose which platforms/channels to set up profiles on – make sure you are visible but focus on what you can manage on an ongoing basis• Adapt your persona/profile for different platforms and audiences – but maintain some consistency across the board• Bring your brand to life using engaging images/look and feel and add a personal touch!
  10. 10. Managing your online personal brand • Work smarter, not harder • Do your research – watch and listen, don’t just talk! • Stay at front of mind but don’t spam • Be useful, polite, approachable and friendly – and always think ‘what’s in it for them?’ • Be genuine and get across your personality – but know where to draw the line when it’s public • Ask questions and take part in conversations – but only where you can add something meaningful
  11. 11. Content is king… so act like royalty!• A strong personal brand is not just about reputation – it’s about influence!• You have to have something to say to get noticed – but what you say has to be of VALUE• It doesn’t have to be your original content – you can share other people’s content to be useful• Keeping your finger on the pulse – don’t underestimate the power of social media as a content research tool
  12. 12. The risks – how not to damage your reputation• Apply basic common sense and principles of professional conduct and ethics• Don’t be political, rude or negative and don’t unnecessarily antagonise people• Don’t use social media to ‘spam’ or sell• It’s public/indelible – if you wouldn’t shout it in the office/street, don’t publish it online!
  13. 13. Power your personal brand for 2013• Ebook by Engage Comms – coming soon on Amazon• How to build and manage a personal brand that will make you stand out in 2013 by working smarter, not harder• Follow our blog and Twitter account for updates
  14. 14. Let’s carry on the conversation! @helenstanding / @engagecomms on TwitterFind me and Engage Comms Ltd company page on LinkedIn www.engagecomms.co.uk/blog helen@engagecomms.co.uk

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