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Helen Gill (nee Standing)’s session on ‘Expert Power’ for the CIPR Yorkshire & Lincolnshire group will look at how PR people can adapt their media relations skills to the digital world, demonstrating why social media firmly belongs within the public relations discipline. Using case study examples, Helen will share tips on how to translate traditional media training techniques into supporting and enabling clients/colleagues to use social media such as blogging, Twitter and LinkedIn to position themselves as thought leaders. She will outline the role of the PR advisor in ensuring that individual experts have the right skill-set, personality and support to gain influence through online interactions which are genuine, memorable and visible to the right audiences.
Helen is one of the founding Directors of digital comms consultancy Engage Comms Ltd, which was established a year ago to fill a gap in the market between traditional PR agencies and 'social media gurus'. Bringing fundamental communications principles to social media, Helen delivers 'hands-on' training to clients from a range of sectors including professional services, construction, lifestyle, health and education. She is an Accredited Member of the CIPR, current Treasurer of the Yorkshire & Lincolnshire committee and a part time PR Lecturer and dissertation supervisor at Leeds Metropolitan University.