Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SHORTCUTS TO MOST WANTED
PRODUCT
Helen Snitkovsky
@TheAgileHelen @Party4th
Most Wanted – not just MVP
Why Get to MostWanted?
• Short Opportunity Window
• “Single shot” at innovation
• Faulty/incomp...
Traits of Most Wanted Product
Hits a real
existing
customer
• The product might get refined, but
customer is the same
• (T...
All about 4th Party ( @Party4th)
"As new information age capabilities and opportunities
mature, they create the conditions...
Shortcuts through product
lifecycle
Find a real
customer, solve
real problem
• Fail fast with social
media and data
analyt...
Find a real customer, solve
real problem
 Problem: too big
 Solution: find local
problem
 Fail fast
 Validate your
ass...
Shortcuts for good Quality
Smart Personas
Fast unbiased feedback
Cross platform
solution
• Funding -?
• Use proven technol...
Inspect & adapt shortcuts
 Proactive and regular revision of solution
 Agree with business on timeframes for
refactoring...
THANK YOU
Helen Snitkovsky, CTO, 4thParty
@TheAgileHelen, @Party4th
Upcoming SlideShare
Loading in …5
×

Shortcuts to most wanted product

583 views

Published on

How to make your first product a successful one

  • Be the first to comment

Shortcuts to most wanted product

  1. 1. SHORTCUTS TO MOST WANTED PRODUCT Helen Snitkovsky @TheAgileHelen @Party4th
  2. 2. Most Wanted – not just MVP Why Get to MostWanted? • Short Opportunity Window • “Single shot” at innovation • Faulty/incomplete product – bad reputation MVP Definition: version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
  3. 3. Traits of Most Wanted Product Hits a real existing customer • The product might get refined, but customer is the same • (Thanks to your success)You might expand to another market niche later Good quality, robust • Basic features have zero defects • Performance optimised (at least average) • Intuitive UI Solves existing problem • “Customer is the most important part of production line” • Consider all customers, not just end user
  4. 4. All about 4th Party ( @Party4th) "As new information age capabilities and opportunities mature, they create the conditions for completely new types of business to flourish. Not traditional business-to-consumer businesses, but consumer-to-business and consumer-to- consumer businesses.And among these new types of business we discover a critically important catalyst of change: the organised consumer and his agents (4th parties) - Doc Searls; 'The Intention Economy:WhenCustomersTake Charge' • We believe trusted brands have a major role to play in offering these new types of 4th party consumer experiences and we're building the technology and platforms to enable this • Melbourne based • Backed byTier 1 Australian investment bank • Our first product is Grouply.co, a comparison and social buying service for key household product and service categories like energy, insurance and more • Clients include major energy retailers and insurance companies • Bootstrapped to success
  5. 5. Shortcuts through product lifecycle Find a real customer, solve real problem • Fail fast with social media and data analytics • Narrow down the problem • Smart personas Quality • Use proven technology • Cross platform solution • Evolving architecture • Fast feedback from unbiased group Inspect & adapt • Regular revision of solution • Tools upgrade when feasible
  6. 6. Find a real customer, solve real problem  Problem: too big  Solution: find local problem  Fail fast  Validate your assumptions in public forums / social media  Use Data Analytics to spot the real customer problem
  7. 7. Shortcuts for good Quality Smart Personas Fast unbiased feedback Cross platform solution • Funding -? • Use proven technology • Cross platform solution • KISS everything
  8. 8. Inspect & adapt shortcuts  Proactive and regular revision of solution  Agree with business on timeframes for refactoring / design evolution  Feed in feedback from code reviews, data analysis, performance logs  Tools upgrade when feasible
  9. 9. THANK YOU Helen Snitkovsky, CTO, 4thParty @TheAgileHelen, @Party4th

×