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The 5 truths every marketing lover needs to know

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It’s Valentine’s Day, and love is in the air. Now is the perfect time to highlight how to create love in your business. Here’s my guide to being irresistible – in fact, so irresistible to your customers that they can’t stay away!
Take note of these 5 Truths in your business and you’ll be the perfect Marketing Lover.

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The 5 truths every marketing lover needs to know

  1. 1. The 5 Truths Every Marketing Lover Needs To Know How To Be So Irresistible Your Customers Just Can’t Keep Away! With love from Helen www.helenmurdochmarketing.com helen@helenmurdochmarketing.com
  2. 2. Happy Valentine’s DayIt’s Valentine’s Day, and love is in the air. Soit’s the perfect time to highlight how to createlove in your business. Here’s my guide tobeing irresistible – in fact, so irresistible toyour customers that they can’t stay away!Take note of these 5 Truths in your businessand you’ll be the perfect Marketing Lover.
  3. 3. Attract your perfect matchAre you relying on chance, convinced thatcustomers are just going to find you? Youhave a much better chance of finding yourperfect match if you know what you’relooking for.Create your perfect customer checklist.Include everything about them that you loveand that makes them love you – now use thatchecklist to sort, sift and screen yourprospects. After all, you don’t want to loveeveryone, just those special someones.
  4. 4. Make a fabulous first impressionResearch says we decide if we like someone inthe first two seconds of seeing them! How youlook, what you say and how you act all matter.And just because you haven’t seen them, itdoesn’t mean they haven’t noticed you.Are you smiling and welcoming - in person, onpaper, on the phone and online? Is your imageconsistent, no matter where you are? Do youpay attention to those little details?The more positive and beneficial that firstencounter, the more likely it is that it will last.
  5. 5. Talk their languageListen to your customers - the words they useand the way they speak. Now when you talkto them, whether face-to-face, on paper oronline, imagine you are joining in theirconversation. Use language they are familiarwith, words that make sense to them and thatthey are comfortable with.When you talk their language, you arematching your world with theirs – and thatcan be powerfully seductive.
  6. 6. Date your customerSeth Godin tells us to love our customers anddate them. Make them feel special. Showgenuine interest in them. Engage with themand give them a reason to want to be with you.Forget the pick-up lines and cheap one-night-stands, you want to invest in developing a longterm relationship. Set your sights on gettingthat first date, then go for another and another.Something magical happens when peoplespend time together, so take it easy, just onedate at a time.
  7. 7. Give them what they wantI love having presents, especially whenthey’re “just what I always wanted”! Ofcourse, I usually have to give some subtlehints, drop things into conversation, leavelittle reminders around and about.Are you listening to your customers? Reallylistening? Are you picking up their signals –and then matching what you offer to exactlywhat they want, what they really, really want?Believe me, this is the number one way toblow your irresistibility absolutely sky high.
  8. 8. Enjoy this Valentine’s Day and try outthese five tips in your marketing. Youknow it won’t be long before you’reirresistible to your customers. With love from one Marketing Lover to another! With love from Helen www.helenmurdochmarketing.com helen@helenmurdochmarketing.com

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