Marketing on Linkedin - SES Toronto 2007

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This is the original presentation on "Marketing on Linkedin" originally given at SES Toronto in 2007.

You can also see the original blog post here although due to a site upgrade some of the original comments have been lost

http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/

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Marketing on Linkedin - SES Toronto 2007

  1. 1. Marketing on LinkedIn Search Engine Strategies, Toronto June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 Helen M. Overland Senior SEM Specialist Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA
  2. 2. agenda for today’s discussion Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Part 1: An Introduction to NLC </li></ul><ul><li>Part 2: An Overview of LinkedIn </li></ul><ul><li>Part 3: Marketing Strategies on LinkedIn </li></ul><ul><li>Part 4: Case Study </li></ul>
  3. 3. about non-linear creations Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Founded in 1995 </li></ul><ul><li>NLC is an e-business integrator that consistently delivers mission critical, technically challenging projects under tight timelines. </li></ul><ul><li>More than 750 completed projects </li></ul><ul><li>Offices in Toronto and Ottawa </li></ul><ul><li>50+ full-time specialists </li></ul><ul><li>Privately held company, profitable & stable </li></ul><ul><ul><li>CMS practice area established in 2000 </li></ul></ul><ul><ul><li>Enterprise Search practice area established 2002 </li></ul></ul><ul><ul><li>SEM practice area established 2004 </li></ul></ul><ul><ul><li>Microsoft Solutions Group established 2006 </li></ul></ul>TECHNOLOGY PARTNERS
  4. 4. a sample of our clients Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA RETAIL MEDIA NGO’S LEGAL TECHNOLOGY FINANCIAL
  5. 5. search engine marketing solutions group Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Qualified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors </li></ul><ul><li>NLC is a member of the Search Engine Marketing Professional Organization (SEMPO) </li></ul>
  6. 6. An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>What is LinkedIn? </li></ul><ul><li>A professional social networking site </li></ul><ul><li>Connect with acquaintances and business colleagues </li></ul><ul><li>View connections to 3 degrees </li></ul><ul><li>Reach ~11 million professionals </li></ul>? Business 2.0, December 1, 2006 - “LinkedIn has become the go-to place for the tech elite. Increasingly, if you ’re not LinkedIn, you’re left out.”
  7. 7. Marketing on LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Increase Visibility & Branding </li></ul><ul><li>Direct Sales </li></ul><ul><li>Generate Traffic & Support SEO </li></ul>What You Can Do with LinkedIn
  8. 8. An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Things to Keep in Mind <ul><li>Security </li></ul><ul><li>Recruiting </li></ul><ul><li>Don’t Spam </li></ul>
  9. 9. An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Your Network: “Quality” or “Quantity”? <ul><li>Volume of Contacts? </li></ul><ul><li>or… </li></ul><ul><li>Trusted Contacts? </li></ul><ul><li>Maybe… Both! </li></ul>
  10. 10. An Overview of LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Answers </li></ul><ul><li>Services </li></ul><ul><li>Search </li></ul><ul><li>Groups </li></ul><ul><li>Jobs </li></ul>LinkedIn Tools
  11. 11. Marketing on LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Display your expertise in “Answers” </li></ul><ul><li>Announce your new website or service </li></ul><ul><li>Drive readers to your blog posts </li></ul><ul><li>Get your service recommended </li></ul>Goal #1: Increase the Visibility of Your Brand Strategies:
  12. 12. Marketing on LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Research potential clients and partners </li></ul><ul><li>Respond to service requests in “Answers” </li></ul><ul><li>Get your service recommended </li></ul>Goal #2: Direct Sales Strategies:
  13. 13. Marketing on LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Link to your site in Employee profiles </li></ul><ul><li>Answers pages are indexed – drive traffic with relevant links </li></ul>Goal #3: Generate Traffic & Support SEO Strategies:
  14. 14. Marketing on LinkedIn Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA
  15. 15. Case Studies Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Case Study #1: “Organic” Marketing During the period of April 1 - June 5 th , 2007
  16. 16. Key Takeaway Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA Key Takeaway <ul><li>Reach the “right” people </li></ul><ul><li>Take WOM to the next level </li></ul><ul><li>It’s Free </li></ul><ul><li>The potential is limitless </li></ul>
  17. 17. Questions & Contacts VISIT US AT: WWW.NONLINEAR.CA <ul><li>That’s It! </li></ul><ul><li>Helen M. Overland – Senior SEM Specialist </li></ul><ul><li>[email_address] </li></ul><ul><li>416-203-2997 x242 </li></ul><ul><li>NLC Internet Marketing Blog : www.nlcblog.ca </li></ul>Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

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