LinkedIn - SMX Social Media 2007

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Similar to the SES Toronto 2007 presentation, here is the presentation on "Marketing on LinkedIn" at SMX Social Media in New York in 2007

See further discussion on this topic here:
http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/

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LinkedIn - SMX Social Media 2007

  1. 1. non~linear creations Wednesday, October 17th, 2007 Marketing on LinkedIn SMX Social, New York October 17th, 2007 Helen M. Overland Director, Search Engine Marketing OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  2. 2. non~linear creations Wednesday, October 17th, 2007 agenda for today’s discussion » Part 1: An Introduction to NLC » Part 2: An Overview of LinkedIn » Part 3: Marketing Strategies on LinkedIn » Part 4: Case Study OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  3. 3. non~linear creations Wednesday, October 17th, 2007 about non-linear creations » Founded in 1995 TECHNOLOGY PARTNERS » NLC is an e-business integrator that consistently delivers mission critical, technically challenging projects under tight timelines. » More than 750 completed projects » Offices in Toronto and Ottawa » 50+ full-time specialists » Privately held company, profitable & stable • CMS practice area established in 2000 • Enterprise Search practice area established 2002 • SEM practice area established 2004 • Microsoft Solutions Group established 2006 OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  4. 4. non~linear creations Wednesday, October 17th, 2007 a sample of our clients TECHNOLOGY RETAIL MEDIA NGO’S LEGAL FINANCIAL OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  5. 5. non~linear creations Wednesday, October 17th, 2007 An Overview of LinkedIn What is LinkedIn? ? » A professional social networking site » Connect with acquaintances and business colleagues » View connections to 3 degrees » Reach ~15 million professionals » Average Income of LinkedIn users is $140k “Every 25 days, another 1 million people join LinkedIn” – New York Times Blog OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  6. 6. non~linear creations Wednesday, October 17th, 2007 An Overview of LinkedIn Your Network: “Quality” or “Quantity”? » Volume of Contacts? or… » Trusted Contacts? » Maybe… Both! OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  7. 7. non~linear creations Wednesday, October 17th, 2007 An Overview of LinkedIn What You Can Do with LinkedIn » Increase Visibility & Branding » Generate Direct Sales » Generate Traffic & Support SEO OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  8. 8. non~linear creations Wednesday, October 17th, 2007 Marketing on LinkedIn Goal #1: Increase the Visibility of Your Brand Strategies: » Display your expertise in “Answers” » Announce your new website or service » Drive readers to your blog posts » Get your service recommended » Get Noticed OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  9. 9. non~linear creations Wednesday, October 17th, 2007 Marketing on LinkedIn Goal #1: Increase the Visibility of Your Brand Example: OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  10. 10. non~linear creations Wednesday, October 17th, 2007 Marketing on LinkedIn Goal #2: Direct Sales Strategies: » Research potential clients and partners » Respond to service requests in “Answers” » Get your service recommended OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  11. 11. non~linear creations Wednesday, October 17th, 2007 Marketing on LinkedIn Goal #3: Generate Traffic & Support SEO Strategies: » Answers pages are indexed – drive traffic with relevant links » Use LinkedIn “vanity URL” to add keywords to profile URL » Have employees link back to your website OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  12. 12. non~linear creations Wednesday, October 17th, 2007 Marketing on LinkedIn OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  13. 13. non~linear creations Wednesday, October 17th, 2007 Case Studies Case Study #1: “Organic” Marketing During the period of April 1 - June 5th, 2007 OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  14. 14. non~linear creations Wednesday, October 17th, 2007 Key Takeaway Key Takeaway » Reach the “right” people » Take WOM to the next level » It’s Free » The potential is limitless OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
  15. 15. Wednesday, October 17th, 2007 non~linear creations Questions & Contacts That’s It! » Helen M. Overland – Director, Search Engine Marketing helen@nonlinear.ca 416-203-2997 x242 » NLC Internet Marketing Blog : www.nlcblog.ca OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

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