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2007 Webinar - SEO Tools

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A 2007 Webinar on SEO Tools that are/were available, most of which are/were free.

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2007 Webinar - SEO Tools

  1. 1. Improve Your Search Marketing Intelligence with Online Tools March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 Helen M. Overland SEM Specialist Julie Batten SEM Solutions Group Manager Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA
  2. 2. agenda for today’s discussion Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Part 1: An Introduction to NLC </li></ul><ul><li>Part 2: Online Tools </li></ul><ul><li>Part 3: Q & A </li></ul>
  3. 3. about non-linear creations Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Founded in 1995 </li></ul><ul><li>NLC is an e-business integrator that consistently delivers mission critical, technically challenging projects under tight timelines. </li></ul><ul><li>More than 750 completed projects </li></ul><ul><li>Offices in Toronto and Ottawa </li></ul><ul><li>50+ full-time specialists </li></ul><ul><li>Privately held company, profitable & stable </li></ul><ul><ul><li>CMS practice area established in 2000 </li></ul></ul><ul><ul><li>Enterprise Search practice area established 2002 </li></ul></ul><ul><ul><li>SEM practice area established 2004 </li></ul></ul><ul><ul><li>Microsoft Solutions Group established 2006 </li></ul></ul>TECHNOLOGY PARTNERS
  4. 4. a sample of our clients Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA RETAIL MEDIA NGO’S LEGAL TECHNOLOGY FINANCIAL
  5. 5. search engine marketing solutions group Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Fully-certified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors </li></ul><ul><li>NLC is a member of the Search Engine Marketing Professional Organization (SEMPO) </li></ul>
  6. 6. What is “Search Marketing”? Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA pay per click pay per click organic results
  7. 7. Introduction Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Campaign effectiveness can be predicted to some degree by the amount of research completed during the planning stage </li></ul><ul><li>Effective Campaigns are Built on Knowledge </li></ul>
  8. 8. Benchmarking and Competitive Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>SEO Tool from SEOBook </li></ul><ul><li>http://tools.seobook.com/firefox/seo-for-firefox.html </li></ul>
  9. 9. Benchmarking and Competitive Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Link Popularity Check </li></ul><ul><li>http://tools.marketleap.com/publinkpop/ </li></ul>
  10. 10. Benchmarking and Competitive Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Webuildpages.com cool seo tool </li></ul><ul><li>http://tools.marketleap.com/publinkpop/ </li></ul>
  11. 11. Keyword Research and Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>SEOMoz Keyword Difficulty Tool </li></ul><ul><li> http://www.seomoz.org/keyword-difficulty </li></ul>
  12. 12. Keyword Research and Analysis Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>SEO book keyword generator </li></ul><ul><li> http://tools.seobook.com/keyword-list/generator.php </li></ul>
  13. 13. Link Worth & Traffic Patterns Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Alexa </li></ul><ul><li> http://www.alexa.com/ </li></ul>
  14. 14. Link Worth & Traffic Patterns Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Text Link Ads Calculator </li></ul><ul><li> http://www.text-link-ads.com/link_calculator.php </li></ul>
  15. 15. Site Structure & Internal Linking Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Google Webmaster Tools </li></ul><ul><li> https://www.google.com/webmasters/tools/ </li></ul>
  16. 16. Site Structure & Internal Linking Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Xenu Link Checker </li></ul><ul><li> http://home.snafu.de/tilman/xenulink.html </li></ul>
  17. 17. Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Google Trends </li></ul><ul><li> http://www.google.com/trends </li></ul>Searcher behaviour and demographics
  18. 18. Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>MSN adlab </li></ul><ul><li>http://adlab.msn.com/DPUI/DPUI.aspx </li></ul>Searcher behaviour and demographics
  19. 19. Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA <ul><li>Keyword Discovery: www.keyworddiscovery.com </li></ul><ul><li>WordTracker: www.wordtracker.com </li></ul><ul><li>SelfSEO Tools: www.selfseo.com </li></ul>Other Helpful Tools
  20. 20. Questions & Contacts Wednesday, June 10, 2009 VISIT US AT: WWW.NONLINEAR.CA <ul><li>That’s It! Questions? </li></ul><ul><li>SEM Key Contact: </li></ul><ul><li>Julie Batten – SEM Solutions Group Manager (Toronto) </li></ul><ul><li>[email_address] </li></ul><ul><li>office: 416-203-2997 x228 </li></ul><ul><li>NLC Internet Marketing Blog : www.nonlinear.ca/blog </li></ul><ul><li>Search Engine Land: www.searchengineland.com </li></ul>Thursday, March 8th, 2007 VISIT US AT: WWW.NONLINEAR.CA

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