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Helen milner our digital future nov 2011


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How can the UK truly create a digital future for our society? We need to work in partnership to help everybody reap the opportunities of a digital society

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Helen milner our digital future nov 2011

  1. 1. A Digital Future Helen Milner Managing Director UK online centres
  2. 2. Our vision <ul><li>To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation </li></ul>
  3. 3. Technology has already revolutionised the way most of us live our lives <ul><li>Our goal is not to get people to use technology, it’s about how they use technology to have a positive impact on their lives </li></ul>Just like Irene Dickinson from Blackpool
  4. 5. The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
  5. 6. Who is offline? (has NEVER used the internet – UK population)
  6. 7. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
  7. 8. Half of everyone who is offline lives in social housing
  8. 9. Social Housing: 150 years of making people’s lives better mid 1800s 2011
  9. 10. Some quotes from Peabody’s learners <ul><li>I’ll admit when they first sat me down in front of the computer I was clueless. But when they showed me how to search and email it was as if someone flicked on a light switch </li></ul><ul><li>I feel brighter and better in myself and I’m certainly not lonely or down in the dumps anymore </li></ul><ul><li>It (the internet) can make such a difference to your life, especially if you live in an isolated area like us </li></ul><ul><li>I’ve learned such a lot and I would say without a doubt that it’s made a huge difference in my life </li></ul>
  10. 11. “ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox Macro-economics: Benefits to UK plc
  11. 12. Micro-economics: Example benefits
  12. 13. Who can easily use online services? In the 90%s (UK population) <ul><li>Almost everybody aged 16 – 44 yrs </li></ul><ul><li>Almost everybody earning > £20,800 </li></ul><ul><li>Almost everybody with a good GCSE </li></ul><ul><li>(O Level) or higher qualification </li></ul><ul><li>Almost everybody buying a house </li></ul><ul><li>Almost everybody with dependent children </li></ul>
  13. 14. Why don’t more people get online? Freshminds 2007 and 2009
  14. 16. Partnership marketing campaigns
  15. 19. 4,000 Community Partners
  16. 20. 14,000 volunteers across network
  17. 21. Online centre search and free phone number search (one database for UK)
  18. 22. 41% of disabled people have never used internet 66% of over 65s have never used Broadband take-up by area varies from 50% to 80%
  19. 24. > Our learning website
  20. 26. Thank You <ul><li>hmilner </li></ul><ul><li>@helenmilner on twitter </li></ul><ul><li> </li></ul><ul><li> </li></ul>