We will run 4 marketing campaigns over the contract period – working with partners such as these.
It’s appropriate for us to now focus on the people who are in most need to get online and get digital skills. The people who are the most excluded are: older people; disable people; and people from the most disadvantaged communities (such as the 10% most disadvantaged measured by the Indices of Multiple Deprivation).
Helen milner our digital future nov 2011
A Digital Future Helen Milner Managing Director UK online centres
Our vision <ul><li>To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation </li></ul>
Technology has already revolutionised the way most of us live our lives <ul><li>Our goal is not to get people to use technology, it’s about how they use technology to have a positive impact on their lives </li></ul>Just like Irene Dickinson from Blackpool
The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
Who is offline? (has NEVER used the internet – UK population)
UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
Half of everyone who is offline lives in social housing
Social Housing: 150 years of making people’s lives better mid 1800s 2011
Some quotes from Peabody’s learners <ul><li>I’ll admit when they first sat me down in front of the computer I was clueless. But when they showed me how to search and email it was as if someone flicked on a light switch </li></ul><ul><li>I feel brighter and better in myself and I’m certainly not lonely or down in the dumps anymore </li></ul><ul><li>It (the internet) can make such a difference to your life, especially if you live in an isolated area like us </li></ul><ul><li>I’ve learned such a lot and I would say without a doubt that it’s made a huge difference in my life </li></ul>
“ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox www.raceonline.org/research Macro-economics: Benefits to UK plc
Who can easily use online services? In the 90%s (UK population) <ul><li>Almost everybody aged 16 – 44 yrs </li></ul><ul><li>Almost everybody earning > £20,800 </li></ul><ul><li>Almost everybody with a good GCSE </li></ul><ul><li>(O Level) or higher qualification </li></ul><ul><li>Almost everybody buying a house </li></ul><ul><li>Almost everybody with dependent children </li></ul>
Why don’t more people get online? Freshminds 2007 and 2009