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Helen Milner Digital Inclusion And Digital Engagement 6 Oct 2009

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  • From digital inclusion to digital engagement, very convincing!
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  • as ever when you do this presentation I feel the need to correct you. Half the UK can't get decent connections. Pipes are EXTREMELY important. Yes I know people are more important than ANYTHING else, but we are talking digital here, and if they can't get online easily then they turn off. We need next gen fibre to the home. for all the people. Not just the ones in cities. Seeing as how you love statistics, 90% of the UK land mass can't get the 2 meg, which equates to 40% of the population. Many in urban areas also have crap connections. BT are planning to roll out more copper, the BET scam. If you don't use your influence to let people know these facts then you aren't doing digital inclusion any favours. Pipes are crucial to the cause.
    chris.
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Helen Milner Digital Inclusion And Digital Engagement 6 Oct 2009

  1. 1. Section Divider: Heading intro here. Digital Inclusion & Digital Engagement Helen Milner, 6 October 2009
  2. 2. Digital inclusion: getting offline people online Digital engagement: helping online people to do the things they want and need to
  3. 3. Digital Britain: Being Digital “To ensure that everyone can share in the benefits of a Digital Britain.” The goal is not to get people using technology, it’s about the uses of technology to impact on and transform people’s lives.
  4. 4. www.slideshare.net/helenmilner
  5. 5. 25% of adults have never used the internet Source: ONS 2008
  6. 6. More than half people (54%) in lower social grades have never used the internet Higher social grades (AB) are twice as likely to use the internet (88%) as people from the lowest social grades (DE) (46%) Reinforces 2008 ICM/UK online centres data which indicates that of the total offline population 11% are AB compared with 49% DE OxiS 2009
  7. 7. It is a case of social equity: 97% of people in the highest income category (>£40,000) compared to only 38% of those in the lowest income (<£12,500) category Source OxiS 2009
  8. 8. It’s about PEOPLE not PIPES
  9. 9. The divide is narrowing but getting deeper. In 2009 C2DEs make up 74% of all people without internet access compared to 70% in 2008. ICM/UK online centres 2008 and 2009
  10. 10. So what are newly online people doing online?
  11. 11. Why (C2DE) users started using the internet “Does the internet improve lives?” Freshminds April, 2009
  12. 12. Internet users confidence in their ability to find work out-stripped non users by 25% “Does the internet improve lives?” Freshminds April, 2009
  13. 13. Community economic benefits: Australia › ATKearney economic model › Atherton Gardens Estate, Fitzroy, Melbourne › A$5.9m benefit (in five years, over 900 computers installed) › A$4.1m through education and employment › A$1.3m through communication and connectivity › A$0.2m in transactional efficiencies › A$0.3m in health and well-being “Assessing the economic benefits of digital inclusion” ATKearney and Infoxchange Australia 2009
  14. 14. BUT only 15% of people living in deprived areas have used a local or central government online service or website in the last year Source: Ofcom, March 2009
  15. 15. AND digital skills and motivations are likely to vary once people are online: 53% of retired online people think they have the ICT competence they need compared to 93% of online students OxiS 2009
  16. 16. Getting more people online Barriers remain the same in 2009 as in 2007 Access: 38% Skills & Confidence: 20% Motivation: 34% Freshminds 2007 and 2009
  17. 17. So what can we do to get more people online?
  18. 18. Build on what we know and what we’ve got
  19. 19. 70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008
  20. 20. Government Strategy Group for Social Housing and Digital Inclusion * Action Plan to be presented to John Healey and Martha Lane Fox before Christmas
  21. 21. Digital inclusion activity needs to be both mass and targeted
  22. 22. Mass: 3500 UK online centres which includes many partner organisations › Mencap, MIND (54), Nacro, Centre Point (5), Foyer (7), Age Concern (39), Rehab, Lifeline, RNIB, RNID, Access Group, Coalition for Inclusive Living, SureStart (25), Pitman, CSV Media (6), WEA (23), YMCA (25), Citizens Advice (2), Peabody Trust (4), learndirect, Everybody Online Centres › Mosques, job centres, youth centres, schools, health centres, mobiles, housing associations, libraries, community centres
  23. 23. Targeted: there is a UK online centre in 85% of the third most deprived areas
  24. 24. Target groups: Primary purpose • Older people: • 246 centres specialise in working with people aged 50+, including 39 Age Concern centres • 150 centres part of Older Learner Champions network • 384 centres took part in “It’s Never Too Late” campaign • Minority ethnic groups: • 218 centres supporting BME groups: including Latin American, Kurd, Iranian, West Indian, Greek Cypriot, Chinese, Bangladeshi. Centres in mosques and Sikh temples • Mental health issues: • 41 centres - adults with cognitive disability (Mencap) • 54 centres - adults with mental health issues (MIND) 1 of 3 pages
  25. 25. Target groups • Prisoners and ex-offenders • 20 centres (HMP Norwich, Nacro Centres) • Homeless people • 32 centres (including 5 Centrepoint, 7 Foyer) • Young People • 155 centres (including 25 YMCA, 7 Foyer) • Substance misuse • 8 centres • Vulnerable women • 31 centres (including refuges and hostels) 2 of 3 pages
  26. 26. Target groups • Parents (including): • 25 Surestart centres • 28 Schools • Home Access • Physically disabled people (including): • 89 people supporting people with sight or hearing impairment (RNIB, RNID) • Unemployed people • 364 centres. Links from and to local Jobcentre Plus offices are common 3 of 3 pages
  27. 27. Thank You hmilner@ufi.com www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner

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