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Listening for Opps on Twitter

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A little slide show for a talk I gave at O'Reilly's Twitter Boot Camp in June 09 to help introduce brands to the twitterverse.

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Listening for Opps on Twitter

  1. 1. Listening for opportunities<br />on twitter<br />from the annals of @AdBroad<br />
  2. 2. The four stages of twitter:<br />as diagnosed by @ jasonhiner <br />true twitter tales from @Adbroad<br />
  3. 3. 1. Incredulity<br />true twitter tales from @Adbroad<br />
  4. 4. Futureman, <br />courtesy Dave Wilkie, <br />@jetpacks<br />true twitter tales from @Adbroad<br />
  5. 5. 2. Aha!<br />
  6. 6. 3. Hey, I’ve got something to post! <br />true twitter tales from @Adbroad<br />
  7. 7. 4. Thinking in 140 characters<br />true twitter tales from @Adbroad<br />
  8. 8. Your brand is being defined by what others are saying about it<br />14 % consumers trust recommendations from ads; 78% trust recs from friends<br />true twitter tales from @Adbroad<br />
  9. 9. (or not saying about it) on multiple channels you can’t control<br />true twitter tales from @Adbroad<br />
  10. 10. Business reputations that take years and millions of dollars to build can now be undone by a single tweet. <br />true twitter tales from @Adbroad<br />
  11. 11. That’s why it’s so important to listen <br />true twitter tales from @Adbroad<br />
  12. 12. Brand benefits of listening:<br />true twitter tales from @Adbroad<br />
  13. 13. Discover evangelists who can rally crowds for you.<br />true twitter tales from @Adbroad<br />
  14. 14. Increase brand equity by building reputation for being attentive.<br />true twitter tales from @Adbroad<br />
  15. 15. true twitter tales from @Adbroad<br />
  16. 16. Take advantage of unique opportunities to promote.<br />true twitter tales from @Adbroad<br />
  17. 17. Do real time research.<br />true twitter tales from @Adbroad<br />
  18. 18. There are lots of ways to search twitter.<br />true twitter tales from @Adbroad<br />
  19. 19. Start with search.twitter.com<br />true twitter tales from @Adbroad<br />
  20. 20. Google search tools<br />true twitter tales from @Adbroad<br />
  21. 21. true twitter tales from @Adbroad<br />
  22. 22. true twitter tales from @Adbroad<br />
  23. 23. true twitter tales from @Adbroad<br />
  24. 24. It matters less which tool you use, matters that you use one (or more)<br />true twitter tales from @Adbroad<br />
  25. 25. What to search for:<br />• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses.<br />true twitter tales from @Adbroad<br />
  26. 26. Don’t hide from bad news<br />true twitter tales from @Adbroad<br />
  27. 27. Turn lemons<br />true twitter tales from @Adbroad<br />
  28. 28. into lemonade<br />true twitter tales from @Adbroad<br />
  29. 29. in customized flavors<br />true twitter tales from @Adbroad<br />
  30. 30. The first tweet is the hardest<br />true twitter tales from @Adbroad<br />
  31. 31. But it’s okay if your first post isn’t exactly right.<br />true twitter tales from @Adbroad<br />
  32. 32. Have patience. Social media takes time. Like any relationship.<br />true twitter tales from @Adbroad<br />
  33. 33. helen klein ross<br />@AdBroad<br />helenkleinross@gmail.com<br />

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