SEO

Google Organic Search Results
Algonquin College | October 28, 2013

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About WebFuel (#WebFuel)
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Search Results Agency (SEO & PCC)
Full Service Search Engine Optimization
Clie...
SEO
Optimization of all digital assets

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Strategy Development
SEO Audits
SEO Consulting
C...
What is Organic Search?
Organic Search is the listings (or results) that appear
on a Search Engine Results Page (SERP) wit...
What is a SERP?
SERP stands for Search Engine Results Page.

SERPs always include organic results - and
sometimes paid.
Go...
Bing vs Google Challenge
Which Search Engine has the best organic results?
1.
2.
3.
4.
5.

Work with a partner
One search ...
The SERP Challenge
Search for “burgers” via Google (Google.ca)
Which Search Results are…
1. Organic Results - and which ar...
Keyword Challenge
Which local restaurant does well in organic search?
1.
2.
3.
4.
5.

Use Google (Google.ca)
Search scenar...
Did You Know
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27.4 million Canadians are online (80% of the population)
Google is the most popular searc...
Recommended Reading

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G e t C o n v e r s i o n s
O c t o b e r 2 8 , 2 0...
Join Us
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Engage with WebFuel on LinkedIn, Twitter & Facebook
Subscribe to the WebFuel Blog “Get Found on the Web”
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WebFuel is a
Search Results Agency

Presenter: Les Faber
e: info@webfuel.ca | p: 613-692-1030
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WebFuel SEO Presentation Algonquin College October 28, 2013

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SEO: Google Organic Search Results

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  • Canada Digital Future in Focus 2013 published by comScore. Factbook published by C.I.R.A. (Canadian Internet Registration Authority)
  • WebFuel SEO Presentation Algonquin College October 28, 2013

    1. 1. SEO Google Organic Search Results Algonquin College | October 28, 2013 G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    2. 2. About WebFuel (#WebFuel) • • • • • • • • • Search Results Agency (SEO & PCC) Full Service Search Engine Optimization Clients are those that are Serious about Search Work with Agencies & In-house Marketers Expertise in Canadian Search Specialize in SEO Audits Google Credentials Founded in 2004 Located in Ottawa, Canada G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    3. 3. SEO Optimization of all digital assets • • • • • • • • • • • • • • • • Strategy Development SEO Audits SEO Consulting Competitor Analysis Keyword Research Link Building / Earning SEO Copywriting Search Analytics Local SEO Canadian SEO Global SEO Enterprise SEO French SEO Negative SEO Social SEO Video SEO Advanced SEO includes addressing Search Engine penalties and reconsideration requests. G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    4. 4. What is Organic Search? Organic Search is the listings (or results) that appear on a Search Engine Results Page (SERP) without paying to be displayed. This is determined by relevance to the search terms. Also known as Natural Search. A SEO is responsible for results from organic search. Note: 94% of searchers click on organic search results G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    5. 5. What is a SERP? SERP stands for Search Engine Results Page. SERPs always include organic results - and sometimes paid. Google has multiple SERPs (evolved over time) based on searcher intent. G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    6. 6. Bing vs Google Challenge Which Search Engine has the best organic results? 1. 2. 3. 4. 5. Work with a partner One search query (with a location keyword) Do your own search Compare & evaluate the Search Engine results Share with the group Note: A SEO must determine which Search Engines to target G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    7. 7. The SERP Challenge Search for “burgers” via Google (Google.ca) Which Search Results are… 1. Organic Results - and which are paid? 2. Local Results? 3. Image Results? 4. Video Results? 5. News Results? 6. Related Searches? 7. Bonus Question: Any other types? Note: A SEO must understand search results (and what drives them) G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    8. 8. Keyword Challenge Which local restaurant does well in organic search? 1. 2. 3. 4. 5. Use Google (Google.ca) Search scenario (find a burger place in Ottawa) Do your own search (test out a few phrases) Which keyword phrase converted best? Report on restaurant you choose. Why? Note: A SEO must understand keyword types, research & selection and search analytics G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    9. 9. Did You Know • • • • • • • • • 27.4 million Canadians are online (80% of the population) Google is the most popular search engine in Canada YouTube is the second most popular SE in Canada 4.8 billion Google searches each month by Canadians Canadians search using Google.ca (and Google.com) Canadians search in English but also in French 97% of searches have local intent Domain .CA is 26 years old Canadians can register a CA. with French characters G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    10. 10. Recommended Reading G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    11. 11. Join Us • • • • Engage with WebFuel on LinkedIn, Twitter & Facebook Subscribe to the WebFuel Blog “Get Found on the Web” Follow our series “SEO Wednesdays Canada Attend the Ottawa Search & Digital Marketing Meetups Upcoming Presentations (Discussion) • SEO for Non-Techies: Canadian Style IABC Ottawa / Winter 2014 • SEO for Techies: Canadian Style Geek Girls / Winter 2014 G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3
    12. 12. WebFuel is a Search Results Agency Presenter: Les Faber e: info@webfuel.ca | p: 613-692-1030 G e t R a n k i n g s | G e t | w: WebFuel.ca| C l i c k s | G e t C o n v e r s i o n s O c t o b e r 2 8 , 2 0 1 3

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