Social media marketing trends                             Helene Auramo                                21.3.2012          ...
Indiedays       Pakimomo                         Helene Auramo                           Twitter: heleneauramoThursday, Ma...
Visual WebThursday, March 21, 13
Pinterest is a serious traffic                         source and sales referrer                         for online stores. ...
Shopify analyzed data from over 25,000 Shopify online stores:  Referral traffic from Pinterest to Shopify stores is equal ...
Facebook is becoming more visual                                     https://www.facebook.com/about/newsfeedThursday, Marc...
Customer service in social                                 media           •      60% of consumers expect brands to respon...
Concrete tip on Facebook                                      People can                                     message or   ...
Social media organizingThursday, March 21, 13
Management                                Social media team                                               Customer        ...
Community manager’s role?                                                                                            Under...
Skills needed                                 Communication skills                                     Team player        ...
Metrics                         What are we                         measuring?Thursday, March 21, 13
Metrics                                                  Engagement?                                 Fans?                ...
Hey, what if we buy fans?Thursday, March 21, 13
Smart Content                         Non-intrusive     Connected      Measurable              Social                     ...
Concrete tipsThursday, March 21, 13
438k Finnish in                                             LinkedIn                         LinkedIn                     ...
Products and servicesThursday, March 21, 13
How to get started?Thursday, March 21, 13
Steps               1) Benchmark               2) Social media should be part of your company               strategy      ...
Thank you!                               Helene Auramo                         helene@heleneauramo.com                    ...
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Sosiaalisen median markkinoinnin trendit

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Helene Auramon esitys MicroPC:n lavalla ICTExpo-seminaarissa 21.3.2013.

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Sosiaalisen median markkinoinnin trendit

  1. 1. Social media marketing trends Helene Auramo 21.3.2012 Yhteistyössä:Thursday, March 21, 13
  2. 2. Indiedays Pakimomo Helene Auramo Twitter: heleneauramoThursday, March 21, 13
  3. 3. Visual WebThursday, March 21, 13
  4. 4. Pinterest is a serious traffic source and sales referrer for online stores. Oikotie on PinterestThursday, March 21, 13
  5. 5. Shopify analyzed data from over 25,000 Shopify online stores: Referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of that traffic, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Furthermore, of those purchases, the average order is $80 which is double the average order from Facebook. Image source: www.pinterest.com/styleloving Source: http://www.shopify.com/blogThursday, March 21, 13
  6. 6. Facebook is becoming more visual https://www.facebook.com/about/newsfeedThursday, March 21, 13
  7. 7. Customer service in social media • 60% of consumers expect brands to respond on social media • If your brand has a social media presence, consumers need to hear from you. • Almost 60% of people worldwide say they expect brands to respond to social media comments regarding service at least most of the time, according to a new report. http://mashable.com/2012/07/18/brand-social-media-comments/Thursday, March 21, 13
  8. 8. Concrete tip on Facebook People can message or post on your wallThursday, March 21, 13
  9. 9. Social media organizingThursday, March 21, 13
  10. 10. Management Social media team Customer Marketing Sales HR serviceThursday, March 21, 13
  11. 11. Community manager’s role? Understand the audience React fast Be authentic http://www.marketingweek.co.uk/sectors/sport/nike-takes-social-media-in-house/4005240.articleThursday, March 21, 13
  12. 12. Skills needed Communication skills Team player Visual Understanding of the company strategyThursday, March 21, 13
  13. 13. Metrics What are we measuring?Thursday, March 21, 13
  14. 14. Metrics Engagement? Fans? Reach? Sales Client satisfaction?Thursday, March 21, 13
  15. 15. Hey, what if we buy fans?Thursday, March 21, 13
  16. 16. Smart Content Non-intrusive Connected Measurable Social Smart Concept developed by Kiosked http://www.kiosked.com/smart-content/Thursday, March 21, 13
  17. 17. Concrete tipsThursday, March 21, 13
  18. 18. 438k Finnish in LinkedIn LinkedIn Profile updates for a specific target audienceThursday, March 21, 13
  19. 19. Products and servicesThursday, March 21, 13
  20. 20. How to get started?Thursday, March 21, 13
  21. 21. Steps 1) Benchmark 2) Social media should be part of your company strategy 4) Decide the steps and create an action plan 3) Organize 4) Measure and adjustThursday, March 21, 13
  22. 22. Thank you! Helene Auramo helene@heleneauramo.com +358 40 153 0082 Twitter: heleneauramo Yhteistyössä:Thursday, March 21, 13

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