Twitter forKnowledge teamsandlawyersHélène Russell©TheKnowledgeBusiness
Who am I? Who are you?HélèneRussellTheKnowledgeBusinessAuthorKnowledgeNetworkWestExec-MBASolicitornon-practisingFollow me ...
What will I cover?• Why invest the time?• Possible strategic goals• What to say & common worries• Making it manageable• Wh...
Why invest time on Twitter?2012•554,750,000 active users•58m unique tweets a day•9,100 tweets per second•1m accounts added...
Strategic Goals• Firm• Brand awareness & driving traffic• Engagement - clients, leads, employees &suppliers• Monitor your ...
What to say?• Be human• Be social• Give value
Overcoming common worries• Use your real-world rules•Be ethical & professional•Follow firm/Law Society guidance•Be kind, f...
Make it manageable• tools•Hootsuite•tweetdeck• scheduling• hashtags, tweetups, chats• lists & favourites• autoresponders• ...
Who to follow?• What is your objective?• Find friends, who to follow, categories• #ff – follow Friday• Lists
Be strategic• Focus on why• Diarise• Measurement / note successes
Case studiesFor details of the case studies, pleasecontact @heleneadby
DiscussionFor details of the discussion questions,please contact @heleneadby
For training for your law firm orKM team in social media,contact Helene onhelene.russell@theknowledgebusiness.co.ukGroup t...
Follow me @heleneadbyFollow the group #KNW
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Twitter for lawyers and knowledge teams

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A presentation about how lawyers, law firms and individuals can use twitter for learning, sharing, networking and marketing.

This was a presentation to Knowledge Network West, the networking and knowledge-sharing group in Bristol UK.

Published in: Technology, Business
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Twitter for lawyers and knowledge teams

  1. 1. Twitter forKnowledge teamsandlawyersHélène Russell©TheKnowledgeBusiness
  2. 2. Who am I? Who are you?HélèneRussellTheKnowledgeBusinessAuthorKnowledgeNetworkWestExec-MBASolicitornon-practisingFollow me @heleneadbyHashtag for today #KNW
  3. 3. What will I cover?• Why invest the time?• Possible strategic goals• What to say & common worries• Making it manageable• Who to follow• Case studies
  4. 4. Why invest time on Twitter?2012•554,750,000 active users•58m unique tweets a day•9,100 tweets per second•1m accounts added everyday•Average age 37
  5. 5. Strategic Goals• Firm• Brand awareness & driving traffic• Engagement - clients, leads, employees &suppliers• Monitor your brand• Leverage content for marketing• Individuals• Learning & current awareness• Thought leadership• Networking
  6. 6. What to say?• Be human• Be social• Give value
  7. 7. Overcoming common worries• Use your real-world rules•Be ethical & professional•Follow firm/Law Society guidance•Be kind, fair, honest, transparent
  8. 8. Make it manageable• tools•Hootsuite•tweetdeck• scheduling• hashtags, tweetups, chats• lists & favourites• autoresponders• systems – delicious, favourites etc• trending topics
  9. 9. Who to follow?• What is your objective?• Find friends, who to follow, categories• #ff – follow Friday• Lists
  10. 10. Be strategic• Focus on why• Diarise• Measurement / note successes
  11. 11. Case studiesFor details of the case studies, pleasecontact @heleneadby
  12. 12. DiscussionFor details of the discussion questions,please contact @heleneadby
  13. 13. For training for your law firm orKM team in social media,contact Helene onhelene.russell@theknowledgebusiness.co.ukGroup training or desk-basedindividual training available.www.theknowledgebusiness.co.uk
  14. 14. Follow me @heleneadbyFollow the group #KNW

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