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Leveraging Your Skills - Creating Your First Online Course

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How to move from one-on-one client work to creating an e-course based on your skills so you can help more people (& increase your income).
Presentation for WordCamp Brisbane May 2015.

Published in: Business
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Leveraging Your Skills - Creating Your First Online Course

  1. 1. C R E AT I N G Y O U R F I R S T O N L I N E C O U R S E L E V E R A G I N G Y O U R S K I L L S Helena Denley - @helenadenley DIYWebsiteCoach.com & TheNewSolopreneur.com
  2. 2. • Make More Money • With Less Effort • And Less Client Headaches
  3. 3. • Help More People… • To Help Themselves
  4. 4. Y O U R O W N O N L I N E C O U R S E T I M E T O M O V E F R O M O N E - O N - O N E C L I E N T W O R K T O C R E A T I N G
  5. 5. P L A N N I N G S T E P 1
  6. 6. P L A N N I N G • Assess The Market • Survey your current clients • Look for common problems in online forums • Google Find out what the market needs (and will pay for)
  7. 7. P L A N N I N G • Assess Your Strengths • What do your clients rave about? • What do you feel comes easy to you? • What do you enjoy? Find an overlap with the market needs
  8. 8. PA C K A G I N G S T E P 2
  9. 9. PA C K A G I N G • Work Out Your Minimum Viable Product • What outcomes are essential? • Smaller scope will allow you to get it out faster • You can always add content later
  10. 10. PA C K A G I N G • Create Your Course Outline • Work from the objectives and desired outcomes • Break down into logical modules • Break modules into lessons Bite size chunks are easiest to consume
  11. 11. D E L I V E RY S T R AT E G Y S T E P 3
  12. 12. D E L I V E RY S T R AT E G Y • Live Webinars vs pre-recorded? • Do you want interactivity? • Which are you more comfortable with? • How quickly do you want to get started?
  13. 13. D E L I V E RY S T R AT E G Y • Launch vs Evergreen • Evergreen just requires a sales page, but can take longer to gain traction • Launch requires more work upfront, but will generally result in more sales initially
  14. 14. D E L I V E RY S T R AT E G Y • Content Available All At Once vs Dripped • Dripped gives you more time to create • All at once provides more flexibility for your participants
  15. 15. P L AT F O R M S T E P 4
  16. 16. A U T O - R E S P O N D E R S • Pros • Simple • Cheap • Quick • Cons • Less flexible • No ongoing central access
  17. 17. M E M B E R S H I P S I T E • Pros • Most flexible • More professional • Cons • More complex • More setup effort
  18. 18. H O S T E D L M S • Pros • More focussed on learning experience • More features • Cons • More expensive • Generally locked in
  19. 19. M A K E I T H A P P E N S T E P 5
  20. 20. S E T A D AT E I T ’ S N O T R E A L U N T I L Y O U A N N O U N C E I T
  21. 21. J U S T D O I T ! I T W O N ’ T H A P P E N I F Y O U D O N ’ T D I V E I N
  22. 22. I S T H I S F O R M E ? S T I L L W O N D E R I N G …
  23. 23. Y O U M I G H T B E T H I N K I N G … • I don’t have time! • You never will unless you make the commitment • What if no-one buys the course? • Completing step 1 almost guarantees sales
  24. 24. Y O U M I G H T B E T H I N K I N G … • I don’t know enough to teach • There are always people who know less than you (and they will see you as an expert) • I don’t know how to set it all up • Start simple • Outsource the setup if needed
  25. 25. Q U E S T I O N S ?
  26. 26. T H A N K Y O U @ h e l e n a d e n l e y D I Y We b s i t e C o a c h . c o m T h e N e w S o l o p re n e u r. c o m Slides: b i t . l y / W C B N E H e l e n a

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