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Digital Education: Case Study

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Digital Education: Case Study

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Description

This presentation was prepared for a talk I was asked to give in 2014 at an International Conference on 'Glocal' (global + local) Education.

I showcased some examples of using technology and the Internet in my marketing lectures.

Transcript

  1. #DIGITALEDUCATION Presentation by: @heleenmills
  2. • Reasoning. • Case: Social Media. • Case: Blogging.
  3. MILLENNIALS.
  4. WIRED. HYPER-TASK.
  5. SINGLE COMMUNICATION STREAM CAUSES…
  6. DISENGAGED STUDENTS
  7. DISENGAGED STUDENTS
  8. IF YOU CAN’T FIGHT THE CELLPHONE, WORK WITH THE CELLPHONE.
  9. DIGITAL MEDIA AIDS COMMUNICATION & ENGAGEMENT
  10. DIGITAL QUOTIENT
  11. GRADUATE ATTRIBUTES
  12. PREPARE OUR STUDENTS FOR A HIGHLY TECH ORIENTATED SOCIETY.
  13. 7 June 2012 19%   52% 5%   23%   Brand Manager Internet PR Research SOUTH AFRICAN JOB MARKET
  14. SO, WHAT ABOUT FACEBOOK?
  15. PRIVATE PERSONAL SPACE NOT SEARCHABLE
  16. TWITTER.
  17. My lunch looks SO divine! #yum
  18. Stuck in traffic on a Friday.
  19. TWITTER THE MOST WIDELY USED EDUCATIONAL TECHNOLOGY TODAY.
  20. #
  21. PUBLIC WORLD WIDE SEARCHABLE ONLINE CV
  22. TEXTBOOK THEORY BECOMES RELEVANT IN A GLOBAL PERSPECTIVE. THEORY STARTS TO LIVE.
  23. #marketing214 #marketing244
  24. MATIES MARKETING 244 BLOG
  25. BLOG TRAFFIC
  26. BLOG TRAFFIC Most views per day: 11,179 Total views in 2 months: 102,568 Total comments in 2 months:1,094
  27. BLOG ENTRY TRAFFIC 1st place: 16,000 + views 2nd place: 13,000 + views 3rd place: 8,000 + views
  28. “REFERRERS” • FACEBOOK: 29 000+ views • REDDIT, TWITTER, STUMBLEUPON, GOOGLE+, PINTEREST
  29. The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves and then we shall save our country. Abraham Lincoln, Dec 1862
  30. ANY QUESTIONS? @heleenmills hmills@sun.ac.za
  31. #jointheconversation

Description

This presentation was prepared for a talk I was asked to give in 2014 at an International Conference on 'Glocal' (global + local) Education.

I showcased some examples of using technology and the Internet in my marketing lectures.

Transcript

  1. #DIGITALEDUCATION Presentation by: @heleenmills
  2. • Reasoning. • Case: Social Media. • Case: Blogging.
  3. MILLENNIALS.
  4. WIRED. HYPER-TASK.
  5. SINGLE COMMUNICATION STREAM CAUSES…
  6. DISENGAGED STUDENTS
  7. DISENGAGED STUDENTS
  8. IF YOU CAN’T FIGHT THE CELLPHONE, WORK WITH THE CELLPHONE.
  9. DIGITAL MEDIA AIDS COMMUNICATION & ENGAGEMENT
  10. DIGITAL QUOTIENT
  11. GRADUATE ATTRIBUTES
  12. PREPARE OUR STUDENTS FOR A HIGHLY TECH ORIENTATED SOCIETY.
  13. 7 June 2012 19%   52% 5%   23%   Brand Manager Internet PR Research SOUTH AFRICAN JOB MARKET
  14. SO, WHAT ABOUT FACEBOOK?
  15. PRIVATE PERSONAL SPACE NOT SEARCHABLE
  16. TWITTER.
  17. My lunch looks SO divine! #yum
  18. Stuck in traffic on a Friday.
  19. TWITTER THE MOST WIDELY USED EDUCATIONAL TECHNOLOGY TODAY.
  20. #
  21. PUBLIC WORLD WIDE SEARCHABLE ONLINE CV
  22. TEXTBOOK THEORY BECOMES RELEVANT IN A GLOBAL PERSPECTIVE. THEORY STARTS TO LIVE.
  23. #marketing214 #marketing244
  24. MATIES MARKETING 244 BLOG
  25. BLOG TRAFFIC
  26. BLOG TRAFFIC Most views per day: 11,179 Total views in 2 months: 102,568 Total comments in 2 months:1,094
  27. BLOG ENTRY TRAFFIC 1st place: 16,000 + views 2nd place: 13,000 + views 3rd place: 8,000 + views
  28. “REFERRERS” • FACEBOOK: 29 000+ views • REDDIT, TWITTER, STUMBLEUPON, GOOGLE+, PINTEREST
  29. The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves and then we shall save our country. Abraham Lincoln, Dec 1862
  30. ANY QUESTIONS? @heleenmills hmills@sun.ac.za
  31. #jointheconversation

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