Nonprofits & Social Media


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I delivered this presentation to the Mobile Area Chamber of Commerce's Nonprofit Roundtable. It includes ideas on how to build relationships and raise funds online.

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Nonprofits & Social Media

  1. 1. Social Media & Online Tools For Nonprofits: Raise Funds & Build Relationships
  2. 2. Integrate. Interact. Impact. Relationships are a two-way street.
  3. 3. Sometime in 1998… “ I just don’t see the point of this whole e-mail thing. It’s not going to catch on.” - Someone who is now unemployed
  4. 4. <ul><li>Facebook for Nonprofits - The Basics </li></ul><ul><li>Don’t just post marketing content or the same thing over & over. </li></ul><ul><li>Posts should be a blend of marketing, fundraising and conversation starters all related back to your mission. </li></ul><ul><li>Post albums and allow Fan Photos. </li></ul><ul><li>Link, Link, Link & use URL shorteners to track like </li></ul><ul><li>SMALL is the new big. It doesn’t matter how busy you are or how small the staff is at your organization. </li></ul>
  5. 6. <ul><li>Facebook for Nonprofits - Go Deeper </li></ul><ul><li>Facebook Causes </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Integrate </li></ul><ul><li>Impact </li></ul>
  6. 7. eBay - Giving Works Shop, sell and donate for a good cause. Two ways to raise money: 1. You as a nonprofit can “direct sell” on eBay to anyone in the world to raise money. eBay credits some fees and the buyer gets a tax deduction. 2. List your organization as a beneficiary on Giving Works and a “community seller” can select you as the beneficiary for a sale of their product for 10 - 100% of the proceeds. Seller gets a tax deduction for the amount that goes to the nonprofit.
  7. 8. Examples Large nonprofit: Humane Society Small nonprofit: Happy Paws Haven
  8. 9. <ul><li> - Fundraising via a search engine </li></ul><ul><li>Go to and use it just as you would Google </li></ul><ul><li>Select the charity you want to benefit </li></ul><ul><li>Voila! The nonprofit receives a penny for each search. </li></ul><ul><li>Register your nonprofit and ask your supporters to “ GoodSearch .” </li></ul>
  9. 10. <ul><li> - Fundraising via a search engine </li></ul><ul><li>Free money! </li></ul>
  10. 11. <ul><li>YouTube </li></ul><ul><li>Great way to show your mission in action </li></ul><ul><li>Apply for the nonprofit video partner program </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Access to Video Volunteers </li></ul></ul><ul><ul><li>Use Google Checkout to ask for donations </li></ul></ul><ul><ul><li>Add a call-to-action overlay and annotations </li></ul></ul>
  11. 12. <ul><li>YouTube </li></ul><ul><li>Small organizations can get lots of views </li></ul><ul><ul><li>Second Harvest Food Bank of Middle Tennessee video </li></ul></ul><ul><li>Tip: let others speak for you to illustrate your mission </li></ul>
  12. 13. <ul><li>Things you can do today: </li></ul><ul><li>Facebook Causes </li></ul><ul><li>Enroll on eBay Giving Works </li></ul><ul><li>Start Goodsearching </li></ul><ul><li>Apply for YouTube nonprofit program </li></ul>
  13. 14. Relationships are a two-way street. Integrate. Interact. Impact.