Industrial Process Laboratory Engr. Achilles Espaldon
Intro/ Orientation <ul><li>Similar to Product development </li></ul><ul><li>to develop products, processes of producing </...
<ul><li>Apply knowledge learned in chemistry, ChE205 (CPI) and using/ developing our creativity, imagination and leadershi...
<ul><li>Traditional classroom activity: </li></ul><ul><ul><li>Class lecture, learn the theories, do some calculations, mem...
Our Direction/ Thrust –  Where are we heading? 1. Provide interface of pharmaceutical and consumer product industries 2. U...
Course Requirements <ul><li>Project  (duration: from Nov2010-Feb 2011) – 70% </li></ul><ul><ul><li>Develop a product, defi...
Course Deliverables <ul><li>Project binder (hardcopy and soft copy) </li></ul><ul><ul><li>Must consist of; </li></ul></ul>...
What are we going to learn/do here? <ul><li>Principles of Product development, ins and outs </li></ul><ul><li>Marketing an...
1 ST  half workload– Developing the Product  <ul><li>Project </li></ul><ul><li>Develop a product assigned by me </li></ul>...
2 nd  half workload – Innovation Case Studies or a possible business presentation with a company Purpose is for us to be a...
What to do during work hours? <ul><li>-Bring a laptop, on-line all the time  </li></ul><ul><li>-Lab gown </li></ul><ul><li...
Products that we will make <ul><li>Detergent powder </li></ul><ul><li>Toothpaste </li></ul><ul><li>Beverage RTD for geriat...
Schedule 2010 November  – lectures, conceptualization stage, idea generation, brainstorming, formulation work December –  ...
How to start? <ul><li>Starting point for product development is the market. </li></ul><ul><li>There should be a demand, ot...
Steps/New Product development process <ul><li>Choose a product/ market segment </li></ul><ul><li>Research on trends, niche...
Basics of Market Segmentation and Positioning <ul><li>SPT </li></ul><ul><li>Segmentation </li></ul><ul><li>Profiling </li>...
Segmentation <ul><li>Markets are segmented according to needs, images and not by population or social status </li></ul><ul...
Segmentation <ul><li>We have to identify an unmet need or unsatisfied niche/ segment which can be profiled after </li></ul...
Profiling <ul><li>Age group </li></ul><ul><ul><li>- babies, toddlers, teens, adults, old people </li></ul></ul><ul><li>Soc...
Targeting - We choose the market with the largest business potential, degree of the dissatisfaction and  compared  with ou...
Product Concepts/ Image  <ul><li>Healthy lifestyle </li></ul><ul><li>For Medicinal use </li></ul><ul><li>Sports and fitnes...
Break Next, project assignment..
What is a formulation? <ul><li>Active ingredient </li></ul><ul><li>Diluents </li></ul><ul><li>Stability enhancers </li></u...
 
What is a process? <ul><li>All the unit operations involved in producing the product from processing to packaging </li></u...
 
Stability Data <ul><li>Chemical analyses (HPLC-if needed, pH, microbial tests etc.) to ensure </li></ul><ul><ul><li>a.  th...
 
Next meeting.. Submission of proposal. All will be discussed in the lab In powerpoint. 15 min. max for each group. Please ...
Stability Studies Next topic..
Consumer tests Next topic..
Basic Test Methods Next topic..
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Lecture 1 ip lab - 4 chea&c

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Lecture 1 ip lab - 4 chea&c

  1. 1. Industrial Process Laboratory Engr. Achilles Espaldon
  2. 2. Intro/ Orientation <ul><li>Similar to Product development </li></ul><ul><li>to develop products, processes of producing </li></ul><ul><li>opportunity for us to develop and test our creativity and innovative potential. </li></ul><ul><ul><li>To have projects where we apply the product/ concept to the outside world. To make a difference, both in the technical and business aspect. </li></ul></ul>
  3. 3. <ul><li>Apply knowledge learned in chemistry, ChE205 (CPI) and using/ developing our creativity, imagination and leadership. </li></ul><ul><li>work in teams, innovate, interact, consult, </li></ul><ul><li>Timeline: Nov2010-March2011 </li></ul>Intro/ Orientation
  4. 4. <ul><li>Traditional classroom activity: </li></ul><ul><ul><li>Class lecture, learn the theories, do some calculations, memorize, take quizzes, take exams, get good grades </li></ul></ul><ul><ul><li>IP lab : </li></ul></ul><ul><ul><ul><li>Learning by doing , mostly all lab work </li></ul></ul></ul><ul><ul><ul><li>Tangible results-oriented </li></ul></ul></ul><ul><ul><ul><li>we present them both during Eng’g. week for a poster presentation and to potential clients outside. </li></ul></ul></ul>Intro/ Orientation
  5. 5. Our Direction/ Thrust – Where are we heading? 1. Provide interface of pharmaceutical and consumer product industries 2. Use of organics/ fruit and plant extracts, going organics, deviation from synthetics .. 3. Clean living, promote Health, Wellness and Fitness 4. Develop ‘Blue Ocean’ products as compared to ‘ Red Ocean ’ http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
  6. 6. Course Requirements <ul><li>Project (duration: from Nov2010-Feb 2011) – 70% </li></ul><ul><ul><li>Develop a product, define the marketing strategy/ positioning </li></ul></ul><ul><ul><li>Design the process of producing </li></ul></ul><ul><ul><li>Design the packaging, artwork </li></ul></ul><ul><li>Documentation, Marketing, Presentations, </li></ul><ul><li>(Feb – Mar 2011) – 20% </li></ul><ul><li>Therefore, 1 and 2 is from CONCEPT TO LAUNCH ! </li></ul><ul><li>One exam only: Final examination (10%) the rest are just experiments, assignments, research work, hands-on lab work </li></ul><ul><li>Grading is by group: passing is 80% </li></ul>
  7. 7. Course Deliverables <ul><li>Project binder (hardcopy and soft copy) </li></ul><ul><ul><li>Must consist of; </li></ul></ul><ul><ul><li>Formulation and Process </li></ul></ul><ul><ul><li>Raw material specifications and certificates of analyses </li></ul></ul><ul><ul><li>Packaging design (art work) and material specifications </li></ul></ul><ul><ul><li>Test methods (in-vivo or in-vitro) or consumer studies/ tests (very important for presentation to clients!) </li></ul></ul><ul><ul><li>Marketing study, market research and strategy, brand name </li></ul></ul><ul><ul><li>Literatures and references </li></ul></ul><ul><ul><li>Final product prototype, poster for Engineering week </li></ul></ul><ul><ul><li>Suppliers and toll manufacturers </li></ul></ul><ul><ul><li>Costing </li></ul></ul><ul><li>Product Prototype and poster </li></ul>
  8. 8. What are we going to learn/do here? <ul><li>Principles of Product development, ins and outs </li></ul><ul><li>Marketing and Positioning </li></ul><ul><li>Prototyping, stability studies, quantitative & qualitative tests </li></ul><ul><li>Designing the process </li></ul><ul><li>Designing the packaging </li></ul>
  9. 9. 1 ST half workload– Developing the Product <ul><li>Project </li></ul><ul><li>Develop a product assigned by me </li></ul><ul><li>Define the process how to produce large-scale using unit operations, industries we have learned in CPI </li></ul><ul><li>Feb 2010 showcase (Engineering week) </li></ul>
  10. 10. 2 nd half workload – Innovation Case Studies or a possible business presentation with a company Purpose is for us to be aware of the significant innovations happened for the past few years and learn how we can adopt such attitude
  11. 11. What to do during work hours? <ul><li>-Bring a laptop, on-line all the time </li></ul><ul><li>-Lab gown </li></ul><ul><li>Form a team of 5 (multi-disciplinary approach) , assign a team name: </li></ul><ul><li>Team leader </li></ul><ul><li>Technical specialist 1/ researcher </li></ul><ul><li>Technical specialist 2/ researcher </li></ul><ul><li>Artist, creative designer </li></ul><ul><li>Marketing specialist/ supply chain analyst/ purchasing </li></ul>
  12. 12. Products that we will make <ul><li>Detergent powder </li></ul><ul><li>Toothpaste </li></ul><ul><li>Beverage RTD for geriatrics </li></ul><ul><li>Beverage RTD for young teens </li></ul><ul><li>Skin whitener </li></ul><ul><li>Skin moisturizer </li></ul><ul><li>fast-melt tablets </li></ul>
  13. 13. Schedule 2010 November – lectures, conceptualization stage, idea generation, brainstorming, formulation work December – continuation of formulation, prototyping 2011 January – prototype development and testing February – showcase, costing, written report compiled in a binder March – innovation case assignments, if successful BFAD registration  
  14. 14. How to start? <ul><li>Starting point for product development is the market. </li></ul><ul><li>There should be a demand, otherwise the product won’t sell even if there is technical sophistication </li></ul><ul><li>Demand would come in segments, unmet customer needs </li></ul><ul><ul><li>i.e. a satisfied customer will not entertain a new product. </li></ul></ul>
  15. 15. Steps/New Product development process <ul><li>Choose a product/ market segment </li></ul><ul><li>Research on trends, niches (SPT: segmentation, profiling, targeting) </li></ul><ul><li>Identify a winning concept </li></ul><ul><li>Research on how to develop the product </li></ul><ul><li>Do rough calculations, computations, design etc. </li></ul><ul><li>Initial formulation. Order chemicals, buy competitor’s/ benchmark products, do lab work to test </li></ul><ul><li>Make final formulation. Produce the prototype, find toll manufacturers </li></ul><ul><li>Make the poster. </li></ul><ul><li>Do the costing </li></ul><ul><li>Find a potential client for a possible business presentation or innovation case studies </li></ul>
  16. 16. Basics of Market Segmentation and Positioning <ul><li>SPT </li></ul><ul><li>Segmentation </li></ul><ul><li>Profiling </li></ul><ul><li>Targeting </li></ul>
  17. 17. Segmentation <ul><li>Markets are segmented according to needs, images and not by population or social status </li></ul><ul><li>Categories are the markets, within it are the brands and segments </li></ul><ul><li>Ex. Beverage market, Iced tea category </li></ul>Iced Tea drinks Others Energy drinks Milk Fruit drinks Beer, liquors Iced Tea drinks C2 Nestea iced tea
  18. 18. Segmentation <ul><li>We have to identify an unmet need or unsatisfied niche/ segment which can be profiled after </li></ul><ul><li>So after defining segments, next do profiling. </li></ul>
  19. 19. Profiling <ul><li>Age group </li></ul><ul><ul><li>- babies, toddlers, teens, adults, old people </li></ul></ul><ul><li>Social status </li></ul><ul><ul><li>- poor, lower middle class, upper middle class, rich </li></ul></ul><ul><li>Image </li></ul><ul><li>- simple lifestyle, showbiz, sporty, nerds, outgoing, party animals </li></ul>- this is where we quantify the market and the business potential -here, we see now numbers
  20. 20. Targeting - We choose the market with the largest business potential, degree of the dissatisfaction and compared with our own resources, technology and capabilities and with time.
  21. 21. Product Concepts/ Image <ul><li>Healthy lifestyle </li></ul><ul><li>For Medicinal use </li></ul><ul><li>Sports and fitness </li></ul><ul><li>Mental agility </li></ul><ul><li>Comfort living </li></ul><ul><li>Practical living </li></ul><ul><li>Rationale for having a concept: </li></ul><ul><li>This is where consumers connect/ associate themselves with the product </li></ul><ul><li>To satisfy a costumer’s need </li></ul><ul><li>Activation for a possible purchase </li></ul>
  22. 22. Break Next, project assignment..
  23. 23. What is a formulation? <ul><li>Active ingredient </li></ul><ul><li>Diluents </li></ul><ul><li>Stability enhancers </li></ul><ul><li>pH adjusters </li></ul><ul><li>Preservatives </li></ul><ul><li>Processing aids </li></ul><ul><li>Flavors and fragrances </li></ul><ul><li>Etc. </li></ul><ul><li>(must consist of quantities or % per unit product, rationale or purpose, plus cost and stability data) </li></ul>
  24. 25. What is a process? <ul><li>All the unit operations involved in producing the product from processing to packaging </li></ul><ul><li>Must consist of process variables (i.e. temperature, mixing time, melting temperature, speed, rates, batch sizes etc.) </li></ul>
  25. 27. Stability Data <ul><li>Chemical analyses (HPLC-if needed, pH, microbial tests etc.) to ensure </li></ul><ul><ul><li>a. the active ingredient is present </li></ul></ul><ul><ul><li>the active ingredient is present after shelf-life </li></ul></ul><ul><ul><li>The product is safe to consumers </li></ul></ul><ul><ul><li>The product is physically consistent with changing environmental condition) </li></ul></ul><ul><ul><li>the product is chemically ‘inert’ with the packaging </li></ul></ul><ul><li>Physical tests to ensure performance of the product vs. competitor – research on Test methods..both in-vivo and in-vitro tests </li></ul><ul><ul><li>Cleaning action </li></ul></ul><ul><ul><li>Taste (must have consumer test data to prove) </li></ul></ul><ul><ul><li>Efficacy (effective to treat a headache for example) </li></ul></ul>
  26. 29. Next meeting.. Submission of proposal. All will be discussed in the lab In powerpoint. 15 min. max for each group. Please bring laptop and ready internet connection for easy search of information.
  27. 30. Stability Studies Next topic..
  28. 31. Consumer tests Next topic..
  29. 32. Basic Test Methods Next topic..

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