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Masterclass core slides 30 jan


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Masterclass core slides 30 jan

  1. 1. Regional Volunteering Masterclass Warminster 31st January 2013
  2. 2. Unlocking the potential:27 million reasons to get better at volunteering
  3. 3. Everyone feels like a memberand by 2020 five million will be.
  4. 4. Two things…The 2020 ambition: Volunteers in every aspect of our work All staff confident and capable of working with volunteersThe 2012 KPI target: 64% volunteers strongly recommend volunteering with the National Trust
  5. 5. Three strands of work:1. Capability and confidence of our volunteer managers2. Fit for purpose supporting systems and processes3. Developing new ways for people to get involved as volunteers
  6. 6. 20% New offers New offers 40% Systems New offers & Systems Processes & Processes Systems & Processes 40%Capability Capability Capability & & &Confidence Confidence ConfidenceYears 1 - 3 Years 4 - 6 Years 7 - 9
  7. 7. The KPIThe 2012 KPI target: 64% volunteers strongly recommend volunteering with the National Trust
  8. 8. Drivers of the KPITo raise the KPI we need to…1. Be organised2. Communicate effectively3. Ensure volunteers feel valued4. Make the most of peoples skills5. Show clear leadership and direction
  9. 9. Our session today• 21st Century Volunteering – How volunteering is changing and what organisations need to do to respond• Creating a vision for volunteering at your property – Benefits aand costs associated with involving volunteers• Action planning• Getting support as you move forward• Final Q&A
  10. 10. 21st Century volunteering Part one The volunteering landscape
  11. 11. Levels of formal volunteering are static Proportion of people volunteering formally 50 40 30% 20 10 0 2001 2003 2005 2007/08 2008/09 2009/10 2010/11 Year At least once a month At least once a year
  12. 12. Why people volunteer (%) 70 I wanted to improve things/help people 60 Cause was important 50 to me I had spare time 40 30 Meet people/make friends 20 Use my skills 10 Learn new skills 0Source: Citizenship Survey 2008-09
  13. 13. What prevents people volunteering (%) 60 Work commitments 50 Looking after 40 children/home 30 Have other things to do with my spare 20 time Havent hear about 10 opportunities 0 Dont know groups that need helpSource: Citizenship Survey 2008-09
  14. 14. Legal Key elements: •Volunteer agreements •Expectations vs. obligations •Expenses and ‘if contracts’ •National Minimum Wage •Interns
  15. 15. 21st Century volunteering Part two Volunteering doesn’t exist in a bubble
  16. 16. Age structure of the UK1,200 Thousands population 2010 20151,000 2020 800 600 400 200 0 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 Source: nfpSynergy - Population Projections/National Statistics/nVision Base: UK ; 21774: The New Demographic Landscape
  17. 17. Choice• TV channels – When I was a child there were three in the UK• Supermarkets – Much wider choice of food than 20 years ago – Now sell financial products, clothes, furniture, legal advice• Drinks – Used to be tea or coffee
  18. 18. The social media revolution
  19. 19. Internet use by UK adults Internet use by people aged 16+ in the UK 100 75 % of people 50 25 Q2 2011 0 Q3 2011 Q4 2011 Q1 2012 Q2 2012Source: ONS (2012)
  20. 20. A one slide summary• The world has changed quite significantly in the last decade (& will do even more in future) but: – Levels of volunteering haven’t – The ways organisations involve volunteers haven’t changed much either (other than becoming more process driven)
  21. 21. National Trust vision for volunteeringThe 2020 ambition: Volunteers in every aspect of our work All staff confident and capable of working with volunteers
  22. 22. National Trust vision for volunteering Efficient A flexible offer Build capacityA wider A dynamic offerrange ofactivities A more diverse range ofBuild capability people Consistent Shaping our work, not 80% volunteer just delivering it recommendationA better quality experience
  23. 23. The challenge we face• Disconnect (growing?) between what people want from volunteering and what organisations are offering• The need to embrace different approaches to getting and keeping volunteers• We’re competing with anything people can spend their spare time doing
  24. 24. Bridging The Gap Part 3What are the gaps and what can we do about them?
  25. 25. Bridging the gap• What people are looking for in volunteering• How organisations are engaging volunteers• Actions to ‘bridge the gap’Source: Bridging The Gap (2011)
  26. 26. What did they find? • The legacy of the uber volunteers • Potential of past volunteers • Gaps & why they exist • How we can respond
  27. 27. The legacy of the uber volunteers • 31% of the adult population provide almost 90% of volunteer hours • 8% of the adult population provide almost half the volunteer hoursSource: Mohan, J – What do volunteering statistics tellus about the prospects for the Big Society? (2010)
  28. 28. Potential of past volunteers• UK data – 1 in 5 people had volunteered but weren’t now – Changes in personal circumstances the main reason – 54% of non-volunteers would like to volunteer• Your property?Source: Helping Out (2007)
  29. 29. GapsSource: Bridging The Gap (2011)
  30. 30. Why these gaps?• Motivations, • People today: availabilities and – Are more mobile – Are tech savvy interests change – Have multiple interests during our lives and roles• Organisations haven’t – Lead complex and busy lives changed their – Want two-way approach to engaging relationships people in line with the – Accept change and change in society choice – Like to use skills and learn new ones
  31. 31. Less….More….
  32. 32. How can we respond?• Re-think how we involve people to achieve our mission• Focus more on what needs doing than on how and when it is done• Be flexible and provide greater choice• Be well organised but not too bureaucratic• Provide opportunities for online engagement• Build meaningful relationships with volunteersSource: Bridging The Gap (2011)
  33. 33. “Improving participation opportunities requiresstarting where people are and taking account oftheir concerns and interests, providing a rangeof opportunities and levels of involvement sopeople can feel comfortable with taking part andusing the personal approach to invite andwelcome people in.” Pathways Through Participation
  34. 34. Discussion• What has struck you • What actions could be most from this taken at your property session and why? to ‘bridge the gap’?• How do you see • How can you support these trends and your volunteer issues impacting on managers to volunteering with the implement these Trust and specifically actions? your property? • What support do you need?
  35. 35. Useful reading/resources• 21st Century Volunteer – nfpSynergy• Bridging the Gap – Volunteer Canada• Participation: trends, facts and figures – NCVO• Helping Out: National Survey of Volunteering and Charitable Giving – Institute for Volunteering Research• Pathways Through Participation – NCVO, Involve and Institute for Volunteering Research•
  36. 36. Creating a vision forvolunteering at your property?
  37. 37. What benefits do volunteers bring to your property?
  38. 38. Benefits volunteers bring
  39. 39. Volunteers are free, right? Volunteering is freely given but not cost free
  40. 40. Creating a vision for volunteering - key points • Know why you involve volunteers • Be clear on the benefits they will being • Understand the costsLink property • Resource appropriatelyvision back toNational Trust • Monitor and evaluate volunteering vision
  41. 41. Key messages• We have to change because society is changing• Changes are consistent with KPI drivers – Be well organised (not bureaucratic) – Communicate – Work as a team and show appreciation – Make the most of peoples’ skills – Show clear leadership and direction
  42. 42. How to get in touch Email: Phone: 07557 419 074 Web: Twitter: @robjconsultingBlog: