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Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Siemens


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Invited talk at the Handelsblatt Conference in Frankfurt on December 2+3, 2010

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Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Siemens

  1. 1. Siemens AG Chief Technology Office Open Innovation Program Open Innovation Networks – Crowd Sourcing and internal Expert Networks at Siemens
  2. 2. <ul><li>Open Innovation at Siemens </li></ul><ul><li>Idea Contest on Sustainability </li></ul><ul><li>Knowledge Networking with TechnoWeb </li></ul><ul><li>Conclusion </li></ul>Agenda
  3. 3. Open Innovation leverages internal innovation processes and allows integrating external input Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker
  4. 4. <ul><li>Open Innovation at Siemens </li></ul><ul><li>Idea Contest on Sustainability </li></ul><ul><li>Knowledge Networking with TechnoWeb </li></ul><ul><li>Conclusion </li></ul>Agenda
  5. 5. Siemens Sustainability Idea Contest Join in from April 19 th – June 11 th, 2010 (for all Siemens employees) Make use of a proven Open Innovation methodology <ul><li>The contest sponsors are Mrs. Kux and Prof. Requardt </li></ul><ul><li>A high-profile jury from corporate and sectors will award the top ideas </li></ul><ul><li>Expected results: </li></ul><ul><ul><li>New impulses for your division and business unit </li></ul></ul><ul><ul><li>Ideas which mature on the way and profit from different perspectives </li></ul></ul><ul><li>Portfolio & company ideas </li></ul>
  6. 6. Idea Contest Framework Tools & Process Community Functionalities <ul><ul><li>Idea entry toolkit </li></ul></ul><ul><ul><li>Intuitive exploration of idea pool (e.g. tag cloud, photos) </li></ul></ul><ul><ul><li>Connecting ideas </li></ul></ul><ul><ul><li>Evaluation tool, rating </li></ul></ul><ul><ul><li>Pre-selection by moderators </li></ul></ul><ul><ul><li>Jury meeting </li></ul></ul><ul><ul><li>Detailed profiles </li></ul></ul><ul><ul><li>Pinboard </li></ul></ul><ul><ul><li>More ideas from this member </li></ul></ul><ul><ul><li>Visitors of my profile &ideas </li></ul></ul><ul><ul><li>Comments & discussion </li></ul></ul><ul><ul><li>Forwarding of ideas </li></ul></ul>Community Management <ul><ul><li>Attention for the project </li></ul></ul><ul><ul><li>User support </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Acknowledgement </li></ul></ul><ul><ul><li>(Appeasement) </li></ul></ul>
  7. 7. Global participation and origin of contest winners 20 – 100 participants > 100 participants 1 - 20 participants Winner portfolio ideas Winner company ideas Winner activity prize … 850 ideas… 3.000 comments… 3.500 registered members… … 9.500 evaluations… 42.000 unique visitors… 1,5 Mio page impressions…
  8. 8. Surprisingly strong relationship between community ranking and moderators' evaluation Portfolio ideas along community ranking 360 Others Health Energy Industry Expert choice (schematic) within Portfolio ideas 360 Expert moderators' choice Not prioritized Community top 15%
  9. 9. Characteristics of a Web2.0 based Idea Contest Benefit Success criteria <ul><ul><li>Empower employees to contribute directly and visibly to large innovation community </li></ul></ul><ul><ul><li>Leverage huge innovation potential of Siemens crowd </li></ul></ul><ul><ul><li>Create awareness of Siemens employees for a high priority topic </li></ul></ul><ul><ul><li>Motivate employees to exchange and jointly develop new ideas </li></ul></ul><ul><ul><li>Get fast community prioritization of ideas </li></ul></ul><ul><ul><li>Avoid bottleneck of evaluating 100s of ideas by central expert team </li></ul></ul><ul><ul><li>Lower risk of wrong decision by running transparent process with many different stakeholders </li></ul></ul><ul><ul><li>Choose a topic of high priority </li></ul></ul><ul><ul><li>Choose level of communication , where many people can contribute </li></ul></ul><ul><ul><li>Demonstrate, that Siemens has a clear interest in new ideas ( Management attention ) </li></ul></ul><ul><ul><li>Show transparency of entire process (rules for participation, evaluation criteria, road for implementation, awards) </li></ul></ul><ul><ul><li>Respect and trust community, rely on peer rating </li></ul></ul><ul><ul><li>Award best ideas and promote implementation within Siemens </li></ul></ul><ul><ul><li>Communicate success stories </li></ul></ul>
  10. 10. <ul><li>Open Innovation at Siemens </li></ul><ul><li>Idea Contest on Sustainability </li></ul><ul><li>Knowledge Networking with TechnoWeb </li></ul><ul><li>Conclusion </li></ul>Agenda
  11. 11. Knowledge Networking across the organization is not just a vision: it already works today Is there a cheap solution available to automate the Barcode deterioration check There must be someone else within Siemens worldwide who has tackled CPU-rendering for 3-D imaging already! I'm looking for a method to seal bearings, gearboxes, electrical equipment, etc. of a bogie… How can I better connect with colleagues in a global company setting? Has anyone already implemented cloud computing with Windows Azure?
  12. 12. Building bridges - the potential is enormous! Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development
  13. 13. “ Elevator Pitch” for the Siemens-internal social media tool TechnoWeb TechnoWeb: find people 1) to get answers Minimal pre-requisite is to join a network once 2) 1) Do no t expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! 2) High activity level is not necessary . Indentify experts due to their Activity Stream and memberships Part of the workplace of the future.
  14. 14. The configurable dashboard is the personalized access to all knowledge networks Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream Public profile pages of each user (incl. activity steam ) with news and RSS-feeds Urgent request + Tag /Technology page + Search page + integration of Sharepoints,wikis, blogs... Open to all Siemens employees TechnoWeb is open to all Siemens employees
  15. 15. TechnoWeb supports cross-Sector networking 121 316 369 398 248 250 228 206 CT 192 Industry 161 Health Number of networks with common participation 277 SIS Energy Source: 672 networks from 12.4.2010 Examples: 112 145 160 134 121 One month after the official launch of TechnoWeb <ul><li>Computational Fluid Dynamics (E, H, I, CT , SIS) </li></ul><ul><li>eCar (E, H, I, CT, SIS ) </li></ul><ul><li>Nondestructive Evaluation ( E , H, I, CT) </li></ul><ul><li>Innovation Strategy (E, I , H, CT, SIS) </li></ul>
  16. 16. Customer Satisfaction: Simple barcode quality check <ul><li>Alistair Gammie (H DX, UK) </li></ul><ul><li>In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR – with one of the biggest customer of Health Diagnostics, worldwide. </li></ul><ul><li>Results: </li></ul><ul><li>Customer feels Siemens is taking care of its business by proactively identifying problems and offering the right solution even within a week-end </li></ul><ul><li>Customer is comforted to get an overall quality solution from competent experts </li></ul><ul><li>Customer is confident that Siemens is the right choice: the partnership is stronger </li></ul><ul><li>The contract is finally signed </li></ul><ul><li>Alistair posts his request on Saturday night : </li></ul><ul><li>He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium… </li></ul><ul><li>Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA </li></ul><ul><li>On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions </li></ul>Our customer prints 1.2M barcodes a month. I noticed that quality is assessed by eye and monitored by untrained and multiple different staff. Is there a cheap solution available to automate the deterioration check?
  17. 17. TechnoWeb has the potential to save 1 mio. € in a single case, but the main value is to save 1000 € in thousands of cases number of cases single thousands high low saving due to a single activity in TechnoWeb Gold Rocks Gold Nuggets Gold Dust The long-tail effect
  18. 18. <ul><li>Open Innovation at Siemens </li></ul><ul><li>Idea Contest on Sustainability </li></ul><ul><li>Knowledge Networking with TechnoWeb </li></ul><ul><li>Conclusion </li></ul>Agenda
  19. 19. Conclusion <ul><li>Crowd Sourcing and Knowledge Networking are not just in the internet successful, but also within the company. </li></ul><ul><li>Both need a very sensitive set-up, customized to the needs of the employees and the business needs of the organization. </li></ul><ul><li>It pays off, if it is done right. </li></ul>Co-authors: Dr. Thomas Lackner, Bernd Blumoser, Fabrizio De Pasquale, and Dr. Michael Heiss
  20. 20. Contact Twitter: Slideshare: Xing: LinkedIn: Flickr: YouTube: Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation
  21. 21. <ul><li>Open Innovation at Siemens </li></ul><ul><li>Idea Contest on Sustainability </li></ul><ul><li>Knowledge Networking with TechnoWeb </li></ul><ul><li>Conclusion </li></ul><ul><li>Appendix </li></ul>Agenda
  22. 22. Innovation activities – Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market launch Openness Innovation process Supplier / customer integration External cooperations External communities Cross- Sector Along the value chain Within Sector / Division Within BU IPR / Standard. Research & Development Idea Gene- ration Corp. Labs Idea Management Sales & Marketing Technology e-Broker Open expert networks Spin-in Spin-out Venture Capital
  23. 23. TechnoWeb 2.0 differs from other social platforms Object centered Person centered Network centered Systems build around people: LinkedIn Xing Facebook Systems build around networks focused on knowledge areas: TechnoWeb 2.0 Systems build around objects: Flickr YouTube Wikis