Before starting make sure to introduce yourself to everyone and note exactly where they are sitting and what their function is within the company so you can answer any questions directly, including their name, or ask them relevant questions concerning their department as the meeting progresses.- I know some of you might be thinking, “So why do you need a mobile presence?” It’s a very valid question, and one which will be a lot easier for you to answer by the end of this presentation.
People who are using mobile devices to access the internet is growing.In 2007 about 400 million mobile users actively accessed the internet. Today it is over double that at around 1 billion, and in 4 years it is estimated that it will be around 1.9 billion.The way we, as a people, are accessing information is changing. As of this year Internet enabled mobile devices outsold traditional desktop devices. And this trend is not going to do anything but grow.Sourcehttp://mobithinking.com/mobile-marketing-tools/latest-mobile-statshttp://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/http://www.pcmag.com/article2/0,2817,2379665,00.asp
So there are 4 billion cell phones in the world. What does that mean for a catering company in Orlando Fl.?• Orlando adult pop. roughly 200,000• 51% of American adults have cell phones• 27% of cell phones are smartphonesPotential customer base of 25,000 in Orlando alone.Sourcehttp://www.wftv.com/technology/28880876/detail.html
So what is the difference between how a mobile user interacts with a website and a standard desktop user?The answer is pretty straight forward. It’s all in how they navigate the content and what content they are looking for.Because of limited space and the generally more specific purposes of mobile users, the navigation of a mobile optimized website is generally much more streamlined putting the major points of navigation right at the users finger tips.Desktop optimized pages have a lot more real estate to work with and generally less concerns on the speed at which the page is being served to the user allows for more graphically intense designs and layouts. Because of the nature of touch screen devices, many forms of navigation traditionally utilized within websites such as drop downs becomes a hindrance or does not function at all for mobile users.
The main elements you want to watch out for on a mobile site are things that would require 3rd party plug-ins to view. Many major brands only support limited functionality to some of these technologies if at all. None of the newer iPhones or any of the iPads support flash.Sourcehttp://aquamagazine.com/post/Should-You-Use-Flash-Or-HTML-For-Your-Web-Site.aspx
Taking a look at your competition gives us an idea of areas we can exploit to increase your market share. Once scaled down on a mobile device a once clean website becomes almost un-usable• Text is too small to read• Navigation becomes almost useless without zooming in• Content is not targeted at the specific needs of mobile users
Taking a look at your competition gives us an idea of areas we can exploit to increase your market share. Once scaled down on a mobile device a once clean website becomes almost un-usable• Text is too small to read.• Navigation is frustrating at best, un-usable at worst.• Contact information all but disappears when scaled down to this point.• Content is not targeted at the specific needs of mobile users.
Taking a look at companies who are doing it right gives you a starting point to decide how you want your mobile presence to be. Target.com servers mobile users specifically what the majority of mobile customers are looking for.With a simple navigation that drives customers to specific content, and content that scales to fit the device, users don’t get lost trying to zoom and drag around the screen.We all know it, if you get frustrated with something you stop using it. So keeping the experience is increasingly important.
So what do we do to ensure that users of Collins Catering & Events don’t suffer the same as it’s other leading competitors?(Take opinions from the others in the presentation allowing them to feel included in the process and allowing them to embrace the concepts.)Points to ensure to point out will be included• Simple user friendly navigation. Events Calendar, Menu, Contact Form, Easy to user directions map for any events they are catering.• Site will focus on customer contact, and customer service.• Fast loading.• Utilizing only validating code to ensure that customer experience is the same across multiple devices.
Mobile presentation for Collins Catering
Going Mobile<br />Why your company needs a mobile presence<br />
Internet UsageMobile vs. Desktop<br />With 51% of adults use mobile phones.<br />
Of the 4 billion cell phones in the world over 25% are smartphones<br />But what does that mean for you?<br />Orlando Fl. has an adult population of around 200,000. The nation average of adults who utilize cell phones is 51%.<br />That means there is a possible exposure to over 25% of 100,000 adults in Orlando<br />That’s 25,000 potential customers.<br />
How mobile users interact with websites<br />Mobile Enabled<br />Standard Desktop<br />
What technology is good for mobile devices<br />• HTML5<br />• CSS<br />
What your competition is doing wrong<br />• Does not scale for device<br />• Hard to use navigation<br />• Does not serve mobile specific content.<br />Dominick’s Catering<br />What they are doing wrong<br />
What your competition is doing wrong<br />• Does not scale for device<br />• Drop down navigation make site practically un-usage<br />• Content does not target a mobile users needs<br />Dominick’s Catering<br />What they are doing wrong<br />
Who does it right<br />• Does not scale for device<br />• Drop down navigation make site practically un-usage<br />• Content does not target a mobile users needs<br />Target.com<br />What they are doing right<br />
Collins Catering & Events Mobile Experience<br />• Simple to use navigation<br />• Reduced content<br />Events Calendar<br />Menu<br />Contact Form/Information<br />Easy to use driving directions for hosted events<br />