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What does a master's degree program in content strategy look like

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Irene Michl's and Heinz Wittenbrink's presentation of the MA Program in Content Strategy of the
University of Applied Sciences FH Joanneum in Graz for Content Strategy Applied in London 2017

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What does a master's degree program in content strategy look like

  1. 1. Irene Michl, Heinz Wittenbrink What does a Master's Degree Program in Content Strategy Look Like?
  2. 2. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 2 Studying content strategy in Austria Photos:WikimediaFoundationhttps://commons.wikimedia.org/wiki/File:Historic_City_Center_of_Graz.jpg,8th AustrianUASLanguageInstructors'Conferencehttp://lic.fh-joanneum.at/
  3. 3. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 3 Working and studying
  4. 4. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Collaborative online learning ●Slack ●Trello ●Google drive, docs, spreadsheet, presentation ●Zotero ●Google hangouts / Adobe connect ●Skype ●(Facebook group) ●OER Blog, portfolios 4
  5. 5. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Semester 1 + 2: basics, analysis 5
  6. 6. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Semester 3+4: strategy, implementation 6
  7. 7. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Open knowledge 7
  8. 8. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 8 Lecturers from diverse backgrounds
  9. 9. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 9 Students from diverse backgrounds
  10. 10. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 10 Master theses
  11. 11. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Content Strategy for a hairdresser 11
  12. 12. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Degree in the European academic system 12
  13. 13. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Next: internationalisation, research 13 Content Strategy Summer School University of Dubrovmik Summer 2018 Photo:DuList.hrhttp://www.dulist.hr/za-sveuciliste-u-dubrovniku-zainteresirano-1059-studenata/152642/
  14. 14. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl 14 London in May 22 - 26
  15. 15. MEDIA & DESIGNMEDIA & DESIGN @heinz @irenemichl Heinz Wittenbrink +43 664 80453 8665 @heinz heinzwittenbrink Join our content strategy community 15 Irene Michl +43 676 339 12 38 @irenemichl irenemichl Content Queen Irene https://fh-joanneum.at/cos @ContentGraz contentstrategie

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