Expanding Your Universe:Add-ons Bring Social and Mobile         into the Mix            Ryan Schwartz Sr. Manager, Marketi...
Part 1 – Going Social                        #MMR
Go Social with Eloqua                        #MMR
Add Cloud Components in 3 Steps• Enable Cloud Components  in your Environment• Add the Cloud Component  to your Landing Pa...
Live Examplehttp://esign.docusign.com/b2b-roundup-demo                                             #MMR
Part 2 – Mobile Design                         #MMR
Two Primary Methods of             Mobile Design• Responsive Design  – Layout of email automatically changes based off of ...
Responsive Design• Use one of the Eloqua  Mobile Responsive Design  Templates• Comes pre-built with  responsive CSS       ...
Responsive Design ResultGmail                                   iPhone                                   #MMR
Consistent Design• Simply add the following  CSS to the Page Snippet  Tools on the Email Designer  Canvas.<style type="tex...
Consistent Design ResultBefore                              After                                       #MMR
#MMR• Ryan Schwartz• Sr. Manager, Marketing Automation &  Operations• DocuSign• @schwartzrw
Appendix: Additional Steps for             Cloud Connectors• Required: Create an Eloqua Cloud Connector Login  https://clo...
Appendix: Cloud Components                   Tips & Tricks•   While editing a landing page, the social components are not ...
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DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup

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DocuSign's Ryan Schwartz shows how to expand B2B marketing with social and mobile add-ons for Eloqua. Ryan shares actual tips, tricks, and coding to implement these techniques in your Eloqua environment. Presented at the 2013 B2B Modern Marketing Roundup.

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  • Landing page name: 20130305 - Heinz Marketing B2B Round-up Social Example - RS
  • Email name: Mobile - Responsive Test 1
  • Email name: Mobile Test - Fix v3
  • DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup

    1. 1. Expanding Your Universe:Add-ons Bring Social and Mobile into the Mix Ryan Schwartz Sr. Manager, Marketing Automation & Operations DocuSign #MMR
    2. 2. Part 1 – Going Social #MMR
    3. 3. Go Social with Eloqua #MMR
    4. 4. Add Cloud Components in 3 Steps• Enable Cloud Components in your Environment• Add the Cloud Component to your Landing Page• Configure the Cloud Component• Note: Additional details in Appendix #MMR
    5. 5. Live Examplehttp://esign.docusign.com/b2b-roundup-demo #MMR
    6. 6. Part 2 – Mobile Design #MMR
    7. 7. Two Primary Methods of Mobile Design• Responsive Design – Layout of email automatically changes based off of rendering device• Consistent Design – Layout of email is consistent across rendering devices #MMR
    8. 8. Responsive Design• Use one of the Eloqua Mobile Responsive Design Templates• Comes pre-built with responsive CSS #MMR
    9. 9. Responsive Design ResultGmail iPhone #MMR
    10. 10. Consistent Design• Simply add the following CSS to the Page Snippet Tools on the Email Designer Canvas.<style type="text/css">html {-webkit-text-size-adjust:none}</style> #MMR
    11. 11. Consistent Design ResultBefore After #MMR
    12. 12. #MMR• Ryan Schwartz• Sr. Manager, Marketing Automation & Operations• DocuSign• @schwartzrw
    13. 13. Appendix: Additional Steps for Cloud Connectors• Required: Create an Eloqua Cloud Connector Login https://cloudconnectors.eloqua.com/Default.aspx• Optional: If you intend to use any Facebook components, you’ll need to create a Facebook Application through their Developer Portal. http://developers.facebook.com/• Optional: If you intend to use the LinkedIn Sign In feature, you may want to consider creating a custom LinkedIn Application to control the thumbnail and title. http://developer.linkedin.com/• Your Eloqua user must be a part of the API Users security group. #MMR
    14. 14. Appendix: Cloud Components Tips & Tricks• While editing a landing page, the social components are not rendered, they instead use a sample image as a place-holder. If you adjust the design of the social component in the component’s configurations, these changes will not be displayed in the editor, you must look at the site in live mode to view the rendered social component, and adjust placement as necessary.• When using a “sign in with” social component, use the “additional fields to ask” section to retrieve any additional parameters the component does not natively provide.• At times the default container for a social component is smaller than the amount of space needed for that component, resize the container as needed so it renders properly.• Social components do not copy when copying landing pages, so if you edit a social component after copying it from an original asset, it will modify the component on the original asset. You need to delete and re-add the social components. #MMR

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