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Content Map by Persona

A simple spreadsheet to enumerate key messages and story lines for each stage of your target buyer's journey

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Content Map by Persona

  1. 1. Segment Persona Stage 0 - Attention Stage 1 - Loosen the status quo Stage 2 - Commit to change Stage 3 - Review options Stage 4 - Commit to solution Stage 5 - Justify decision Stage 6 - Make final decision SMB Mid-Market Enterprise