International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008
Google is King But not everywhere in the world
Source: Oxyweb
Worldwide Search market shares Source: Comscore
 
Asia – Pacific market shares: Source: Comscore
<ul><li>Some facts about Baidu: </li></ul><ul><li>Baidu serves up to 7.5 billion (!) searches a month </li></ul><ul><li>Ba...
Paid Search (PPC) + Organic Search Paid placement (Fixed)
 
Russia market shares: Source: Comscore
<ul><li>Some facts about Yandex: </li></ul><ul><li>Largest Russian Search Engine and Web Portal </li></ul><ul><li>Yandex s...
Organic Search Paid search
To take home
<ul><li>Numbers to take home: </li></ul><ul><li>Around 80 billion searches monthly </li></ul><ul><li>6 out of 10 searches ...
Thank you! Contact me: www.tribal-im.com [email_address] twitter.com/heinivanbergen
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SMX London 2008 - International Seo

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Slides from the International SEO session at SMX London 2008

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  • SMX London 2008 - International Seo

    1. 1. International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008
    2. 2. Google is King But not everywhere in the world
    3. 3. Source: Oxyweb
    4. 4. Worldwide Search market shares Source: Comscore
    5. 6. Asia – Pacific market shares: Source: Comscore
    6. 7. <ul><li>Some facts about Baidu: </li></ul><ul><li>Baidu serves up to 7.5 billion (!) searches a month </li></ul><ul><li>Baidu’s web index contains over 740 million web pages </li></ul><ul><li>Baidu is ranked 11th on Alexa’s worldwide ranking </li></ul><ul><li>“ Fact”: Baidu get’s paid to remove negative listings on formula </li></ul><ul><li>Baidu is moving towards B2B, competing Alibaba </li></ul>
    7. 8. Paid Search (PPC) + Organic Search Paid placement (Fixed)
    8. 10. Russia market shares: Source: Comscore
    9. 11. <ul><li>Some facts about Yandex: </li></ul><ul><li>Largest Russian Search Engine and Web Portal </li></ul><ul><li>Yandex serves around 1.5 billion (!) searches a month </li></ul><ul><li>Yandex Schedules IPO for 2009 </li></ul>
    10. 12. Organic Search Paid search
    11. 13. To take home
    12. 14. <ul><li>Numbers to take home: </li></ul><ul><li>Around 80 billion searches monthly </li></ul><ul><li>6 out of 10 searches conducted on Google sites </li></ul><ul><li>So 32 billion are on Non-Google websites </li></ul><ul><li>So... T ake a look abroad and go international! </li></ul>
    13. 15. Thank you! Contact me: www.tribal-im.com [email_address] twitter.com/heinivanbergen

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