Momit10 okt10 match2blue

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Momit10 okt10 match2blue

  1. 1. CONFIDENTIAL JUST FOR INTERNAL USE Mobile Social Communities for Brands – Monetize it! Hamburg, October 21th, 2010
  2. 2. Agenda 28.10.2010 2match2blue 1. 2. Case Study: Lufthansa Miles & More MemberScout 3. Bonus Points
  3. 3. Who is match2blue? 28.10.2010 3match2blue Company: match2blue holding GmbH (founded in Feb 2008) Subsidiaries: match2blue social network solutions GmbH, Mainz match2blue US Inc., New York match2blue software development GmbH, Jena  Business Sector: Technological solutions for mobile business We offer concepts, a high performance‐technology and the services for a monetization of the mobile  channel for companies and brands. We offer concepts, a high performance‐technology and the services for a monetization of the mobile  channel for companies and brands.
  4. 4. Miles & More MemberScout 28.10.2010 4match2blue Lufthansa  Miles  &  More  MemberScout the  leading  frequent  flyer  programme in Europe  more than 18 million members  members  collect  miles,  e.  g.  on  flights,  hotel  accommodations,  car  rentals  etc.,  to  spend  them  on  attractive awards   more  than  200  miles  &  more  partners Lufthansa  gets  a  transaction  fee  whenever  a  customer  is  purchasing  sth.
  5. 5. Mobile customer loyalty platform 28.10.2010 match2blue 5 Feature Set: Who‘s Around? Q & A Forum Taxi Sharing Instant Messaging iPhone, iPad, BlackBerry soon Ask other scouts Located distance Online status Matching degree Lufthansa Miles & More MemberScout is the  application to connect frequent flyers with each other in realtime to share useful travel information and to attract new frequent flyers.   Location Based Advertising Customer Status Based Advertising Post to Facebook Customer Status Branding Client Administration Dashboard
  6. 6. Mobile customer loyalty platform 28.10.2010 6match2blue Ask other scouts in the Q&A‐forum or via  personal messages / Set up an appointment /  Add contacts to your friends list Located distance Online status Matching degree
  7. 7. Key social services & features along the travel chain 28.10.2010 7match2blue
  8. 8. Scout helps Scout Share your knowledge
  9. 9. 28.10.2010 9match2blue Various options of embedding coupons / special offers into the MemberScout app interest & location based per push! Targeted offers, news and coupons lbs and realtime
  10. 10. 28.10.2010 10match2blue Dashboard
  11. 11. Bonus Points 28.10.2010 11match2blue Bonuspoints User collect and cash bonuspoints Amount of bonuspoints depends on the  money that the customer has spent at the  participating location Customers are able to keep track of the  growing bonus points in real time Bonuspoints are 100% reusable no additional hardware is needed at the  participating location Advantages for the participating companies: attract (new) customers => more revenue high advertising effects Advantages for the participating companies: attract (new) customers => more revenue high advertising effects Advantages for the customers: universal currency savings through special offers Advantages for the customers: universal currency savings through special offers
  12. 12. Bonus Points – Use cases 28.10.2010 12match2blue
  13. 13. 28.10.2010 13match2blue Contact Stephanie Renda match2blue holding GmbH Rheinstr. 4E 55116 Mainz Germany E‐Mail: renda@match2blue.com Tel.: +49 6131 3272282 Mobil: +49 171 6563275

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