Seo Unveiled

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SEO Unveiled Presentation
Prepared for LMA Northwest by Per Casey and Heidi Sogn

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  • Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
  • Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
  • Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
  • Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
  • Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
  • AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
  • AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
  • AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
  • AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
  • AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
  • Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
  • Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
  • Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
  • Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
  • Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
  • Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
  • Seo Unveiled

    1. 1. SEO Unveiled:Improving Your Firm's "Googlability"<br />By Per Casey & Heidi Sogn<br />
    2. 2. Basic Terms<br />SERP<br />(what else? I’m okay w/ skipping th page if we don’t have any more terms?)<br />
    3. 3. SEO Categories<br />Site Setup<br />Site Content<br />Keyword Research, Development & Utilization<br />Analytics<br />Inbound Links<br />
    4. 4. Site Setup<br />
    5. 5. Site Setup<br />SEO Friendly<br />Screen shot or image<br />
    6. 6. Site Setup<br />SEO Friendly<br />Ability to Update Content<br />Screen shot or image<br />
    7. 7. Site Setup<br />SEO Friendly<br />Ability to Update Content<br />Per to provide more….<br />Screen shot or image<br />
    8. 8. Site Content<br />
    9. 9. Site Content<br />High Value Content<br />Screen shot or image<br />
    10. 10. Site Content<br />High Value Content<br />Relevant to your site and services<br />Screen shot or image<br />
    11. 11. Site Content<br />High Value Content<br />Relevant to your site and services<br />Transportable<br />Screen shot or image<br />
    12. 12. Keyword Research, Development & Utilization<br />
    13. 13. Keyword Research, Development & Utilization<br />Trunk/Branch Terms<br />
    14. 14. Keyword Research, Development & Utilization<br />Trunk/Branch Terms<br />Long Tail Terms<br />
    15. 15. Keyword Research, Development & Utilization<br />Trunk/Branch Terms<br />Long Tail Terms<br />Keyword Tools<br />Sktool<br />Wordtracker<br />Google Keyword Suggestion<br />
    16. 16. Keyword Research, Development & Utilization<br />Trunk/Branch Terms<br />Long Tail Terms<br />Keyword Tools<br />Using Keywords<br />Content<br />Meta Data<br />Filenames<br />Linked text<br />Need screen shot<br />
    17. 17.
    18. 18. Analytics<br />
    19. 19. Analytics<br />Web Analytics<br />Visits<br />Terms<br />Bounce Rate<br />Referrals<br />Pages<br />
    20. 20. Analytics<br />Web Analytics<br />Website Popularity<br />Alexa<br />Quantcast<br />
    21. 21. Analytics<br />Web Analytics<br />Website Popularity<br />Google Yourself<br />
    22. 22. Analytics<br />Web Analytics<br />Website Popularity<br />Google Yourself<br />Alerts & Notifications<br />
    23. 23. Inbound Links<br />
    24. 24. Inbound Links<br />Social Media<br />
    25. 25. Inbound Links<br />Social Media<br />Directories<br />
    26. 26. Inbound Links<br />Social Media<br />Directories<br />Associations<br />
    27. 27. Inbound Links<br />Social Media<br />Directories<br />Associations<br />Blogging<br />
    28. 28. Inbound Links<br />Social Media<br />Directories<br />Associations<br />Blogging<br />Producing Great Content<br />
    29. 29. Top 3 Takeaways<br />Google Alerts<br />Know that anything you do is better than nothing<br />What else?<br />Do we want to do this? Just thinking it might be a good summary…<br />
    30. 30. SEO Unveiled:Improving Your Firm's "Googlability"<br />By Per Casey & Heidi Sogn<br />

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