Strengthening Ties With Your Audience

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Strengthening Ties With Your Audience

  1. 1. Strengthening ties <br />With Your Audience<br />
  2. 2. Make Connections <br />You<br />Your Audience(s)<br />Your Creative Network<br />
  3. 3. I make, therefore I am. <br />
  4. 4. Don’t Hoard<br />Do your best work.<br />Portfolio = Website<br />Quality Work Samples<br />CV<br />Completed Artist Statement<br />Blog<br />
  5. 5. Build a great website. <br />
  6. 6. www.kathyerteman.com<br />
  7. 7. Put your CV and Artist’s Statement online.<br />
  8. 8. www.navaatlas.com<br />
  9. 9. Your Audience<br />Buyer<br />Art<br />Tickets<br />Grant Makers<br />Donors<br />Your Creative Peers<br />
  10. 10. Into your creative vision?<br />Into your business plan?<br />Where does Your Audience Fit? <br />
  11. 11. What do they love about your work?<br />How can you give them more of that?<br />What if you want to try something new?<br />Art Buyers <br />
  12. 12. What gets them in the door?<br />What keeps them from buying tickets?<br />Analyze event data if you can get it.<br />Experiment.<br />Ticket Buyers<br />
  13. 13. Community investment = community change.<br />Ask when you have a solid plan.<br />Program Officer is rarely the sole decision maker.<br />Be succinct.<br />Be polite, but persistent.<br />Understand their lingo, & incorporate it if you can.<br />Grant Makers<br />
  14. 14. Look for genuine match between their interests and your needs.<br />Be straightforward.<br />Be real.<br />Donors<br />
  15. 15. Speak in Tongues…<br />Your audience may use a different communication style when they approach you. <br />Learn the language. <br />Don’t think so hard. <br />
  16. 16. Creative Network<br />Contact ‘ultimate’ mentors in your areas of interest.<br />Spend time with other artists who work in your field.<br />Do it just because you know you will enjoy it. <br />Do it because it will challenge you to try new things.<br />
  17. 17. Kaizen: 15 Minutes A Day <br />
  18. 18. Resources:<br />“One Small Step Can Change Your Life: The Kaizen Way” by Dr. Robert Maurer.<br />Audience engagement research (grant maker): www.wallacefoundation.org<br />Audience engagement research (new media): http://www.personalbrandingblog.com/do-you-know-your-audience/<br />Online resources for nonprofit arts managers and artists. http://www.technologyinthearts.org <br />
  19. 19. Additional resources:<br />Advice for nonprofits on fundraising, boards, technology: http://www.compasspoint.org/resources/<br />Elevator speech: http://bschool.pepperdine.edu/career/content/eveatorspeech.pdf<br />A good article on attracting donors: http://www.gaebler.com/Attracting-Donors-to-Nonprofit-Organizations.htm<br />
  20. 20. Contact:<br />Heidi Rettig, President<br />(406) 982-3199<br />heidi@heidirettig.com<br />www.heidirettig.com<br />

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