Get Social: Connecting with                Students Online                       Heidi Otway, APR                Director ...
About Salter>Mitchell   Clients                     SalterMitchell won the                         2010 Dick Pope         ...
University of Massachusetts Dartmouth Center for Marketing Research
How We Made a Social Connection     with Students Online
Case Study: Campus Connection   Salter>Mitchell needed to created a unique, “upstream”social marketing intervention toprev...
The transition to college can be tough• Suicide is the third-leading cause of death for all  youths ages 10 to 24.*• Compl...
What is our audience shopping for?It’s actually pretty simple: To connect Not to look stupid To meet like-minded people...
Ourapproach:Makeconnectingon campuseasier
Web portalallows non-Facebookusers toparticipate
Case Study: Pilot Project at UNF
Interrupt
Interact:One StopShop tomake acampusconnection!
Engage
Evaluate
Get Social…        …Interrupt, Interact, Engage
Let’s Connect                       Twitter:             www.twitter.com/heidiotway                      LinkedIn:        ...
Connecting with Students Online by Heidi Otway
Connecting with Students Online by Heidi Otway
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Connecting with Students Online by Heidi Otway

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With 96% of U.S. college students on Facebook, it’s easy to conclude this social media platform can be an effective communications tool within our education system. This case study shows how Salter>Mitchell created a new Facebook app to connect with college students.

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Connecting with Students Online by Heidi Otway

  1. 1. Get Social: Connecting with Students Online Heidi Otway, APR Director of PR and Social Media117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
  2. 2. About Salter>Mitchell Clients SalterMitchell won the 2010 Dick Pope All Florida Grand Image Award from the Florida Public Relations Association
  3. 3. University of Massachusetts Dartmouth Center for Marketing Research
  4. 4. How We Made a Social Connection with Students Online
  5. 5. Case Study: Campus Connection Salter>Mitchell needed to created a unique, “upstream”social marketing intervention toprevent suicide on college and university campuses.
  6. 6. The transition to college can be tough• Suicide is the third-leading cause of death for all youths ages 10 to 24.*• Completions rise sharply at ages 20-24.*• Studies show as many as half of college students have contemplated suicide.*** Florida Vital Statistics Annual Report 2000-2006, Table D-11.** Drum, David J. et al, New Data on the Nature of Suicidal Crises in College Students: Shifting the Paradigm, American Psychological Association, Vol. 40, No. 3, 213–222, 2009
  7. 7. What is our audience shopping for?It’s actually pretty simple: To connect Not to look stupid To meet like-minded people Not to be lonely
  8. 8. Ourapproach:Makeconnectingon campuseasier
  9. 9. Web portalallows non-Facebookusers toparticipate
  10. 10. Case Study: Pilot Project at UNF
  11. 11. Interrupt
  12. 12. Interact:One StopShop tomake acampusconnection!
  13. 13. Engage
  14. 14. Evaluate
  15. 15. Get Social… …Interrupt, Interact, Engage
  16. 16. Let’s Connect Twitter: www.twitter.com/heidiotway LinkedIn: www.linkedin.com/in/heidotway Facebook: www.facebook.com/heidiotway Email: Heidi.Otway@SalterMitchell.com

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