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Get Intimate! Personalized Direct Marketing for Fundraising

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Want to know what all the animals have to do with fundraising? Get the recording here!
http://mosaicnpd.com/shop/masters-circle/

The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest.

Sign up for the next live session! http://results.mosaicnpd.com/masters/

In this session we cover:
* How to really be personal with a lot of donors - Messages that resonate with donors and let them know how much you care about each individual
* Miracles in technology - How to use the available direct marketing tools to their best advantage. What to do and what to avoid in making technology your best friend
* Including social media in your direct marketing - How to expand your reach and the number of touches you can have with donors while making them love you even more than they do now

We answer questions about:
* The pros and cons of sending a direct mail newsletter

Submit a question for the Masters Circle:
http://mosaicnpd.com/masters-circle-topic-request/

Published in: Government & Nonprofit
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Get Intimate! Personalized Direct Marketing for Fundraising

  1. 1. The Masters Circle
  2. 2. Your Masters Circle hosts Heidi Hancock, CFRE David A. Svet
  3. 3. Before we begin... Credit! Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  4. 4. How can we help you with your fundraising? What do you want to get out of today?
  5. 5. Let’s Get Personal!
  6. 6. Let’s Get Personal ✓ Being personal with LOTS of donors ✓ Miracles in technology and making them work for you ✓ Include Social Media
  7. 7. Feel the Emotion!
  8. 8. ✓ Love ✓ Anger ✓ Curiosity ✓ Fear ✓ Trust ✓ Guilt Feel the Emotion!
  9. 9. ✓ Bring it to life ✓ Use Sensory Words ✓ Power of Pictures ✓ Giving Context ✓ Universal Desires ✓ Donor Segmentation Feel the Emotion!
  10. 10. Beyond Ordinary
  11. 11. Beyond Ordinary ✓ Efficiency Tools: Google Docs, Basecamp, Asana ✓ eMail Tools: Mailchimp, Constant Contact, AWebber ✓ Website Tools: Squarespace, Wordpress
  12. 12. Beyond Ordinary ✓ Creative Tools: Adobe Creative Suite, Gimp, Canva ✓ Social Media Tools: PostPlanner, Hootsuite, Tweetdeck ✓ Donor Management Tools: OMG!
  13. 13. Being REALLY Unique!
  14. 14. Being REALLY Unique!
  15. 15. Being REALLY Unique! ✓ Pros: ✓ Can do AMAZING things! ✓ Can make personalized videos! ✓ Personalized to the individual!
  16. 16. Being REALLY Unique! ✓ Cons: ✓ Can be very expensive! ✓ Can be very complicated! ✓ Can be very embarrassing!
  17. 17. Be Sociable!
  18. 18. Be Sociable! ✓ Give in order to get ✓ Ask only for what you NEED ✓ Immediately respond ✓ Know, Like, & Trust — NOT Ask
  19. 19. Get Noticed!
  20. 20. Get Noticed! ✓ Always be: ✓ Efficient ✓ Responsive ✓ Conversational ✓ Helpful ✓ Reciprocal
  21. 21. Any questions?
  22. 22. Next Masters Circle ● Next Masters Circle session is on November 19th ● Watch your email for instructions ● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  23. 23. Help us help you ● Submit a question or topic request http://mosaicnpd.com/masters-circle-topic-request/ ● Sign up for our blog http://www.mosaicnpd.com/feed ● Hang tight for the quick survey
  24. 24. Stay in touch For additional information: Heidi Hancock, CFRE David A. Svet Toll Free 1-800-485-0742 email: info@mosaicnpd.com Skype: Mosaicnpd www.mosaicnpd.com http://www.facebook.com/MosaicNPD http://twitter.com/MosaicNPD http://www.mosaicnpd.com/feed
  25. 25. Thank you Mosaicnpd.com

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