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Kickin' Capital Campaigns

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Want to know what all the animals have to do with fundraising? Get the recording here!
http://mosaicnpd.com/shop/masters-circle/

The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest.

Sign up for the next live session! http://results.mosaicnpd.com/masters/

In this session we cover:
* Setting your capital campaign up for success: what you need to do before you begin a campaign.
* And... liftoff! What goes into a campaign launch and how to create serial launches to reach your goals.
* Campaign celebrations and continuations: When to end a campaign and positioning for future fundraising.

We answer questions about:
* How to engage government and corporate funders in a capital campaign

Submit a question for the Masters Circle:
http://mosaicnpd.com/masters-circle-topic-request/

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Kickin' Capital Campaigns

  1. 1. The Masters Circle Kickin’ Capital Campaigns
  2. 2. Your Masters Circle hosts Heidi Hancock, CFRE David A. Svet
  3. 3. Before we begin... Credit! Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  4. 4. Before we begin... Questions Type your questions here.
  5. 5. How can we help you with your fundraising? What do you want to get out of today?
  6. 6. Kickin’ Capital Campaigns!
  7. 7. ✓ Before you begin ✓ What kind of Campaign? ✓ Where does it fit in your organization’s funding strategy? ✓ Who’s gonna drive the bus? Kickin’ Capital Campaigns!
  8. 8. What is your campaign for?
  9. 9. ✓ Determine Need ✓ Determine Breadth and Scope ✓ Identify Constituencies What is your campaign for?
  10. 10. The feasibility of feasibility studies
  11. 11. ✓ Case testing ✓ Interest building ✓ Reshaping goals ✓ All driven by study analysis The feasibility of feasibility studies
  12. 12. Before you ask...
  13. 13. ✓ Campaign Plan ✓ Timeline and execution plan ✓ Campaign Marketing Plan ✓ Messages, channels, timeline, response vehicle ✓ Create Committees ✓ Recruit committee members ✓ Balance management & execution time Before you ask…
  14. 14. In 5, 4, 3, 2...
  15. 15. ✓ Campaign Launch! ✓ Prioritize and segment ✓ Lead Donors ✓ Communications ✓ Messages, channels, timeline, response vehicle ✓ Phasing ✓ Multi and repeating starts In 5, 4, 3, 2...
  16. 16. Celebration and Continuation
  17. 17. ✓ When to shut down your campaign! ✓ Exceeding your goal ✓ Celebrating victory ✓ What’s next? Celebration and Continuation
  18. 18. The Stewardship Campaign
  19. 19. ✓ Pledge Collection ✓ List Segmentation ✓ Annual Giving ✓ Planned Giving The Stewardship Campaign
  20. 20. Any questions?
  21. 21. Next Masters Circle ● Next Masters Circle session is on April 22nd ● Watch your email for instructions ● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  22. 22. Help us help you ● Submit a question or topic request http://mosaicnpd.com/masters-circle-topic-request/ ● Sign up for our blog http://www.mosaicnpd.com/feed ● Hang tight for the quick survey
  23. 23. Stay in touch For additional information: Heidi Hancock, CFRE David A. Svet Toll Free 1-800-485-0742 email: info@mosaicnpd.com Skype: Mosaicnpd www.mosaicnpd.com http://www.facebook.com/MosaicNPD http://twitter.com/MosaicNPD http://www.mosaicnpd.com/feed
  24. 24. Thank you Mosaicnpd.com
  25. 25. A Murmuring Video

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