Intro.-The “Power of Dreams” is both the force and the philosophy that guide people to Honda.
Targeted Audience Honda Motor generally targeted diversity ages between 20-60 of family members Honda supports ages between 20-30 of male racers Honda Jets supports ages between 30-40 business man who needs a personal jets to travel world
Targeted Audience (Cont.) Honda also targets people’s ages over 50 on leisureNot onlyautomobiles, Hondasupports to producehousehold product.Mostly, ages of 30-50
KPI (Key Performance Indicator) Attempt anCustomer’s survey Pursuit of adventure to the through Dealers Everyone’s Dream new market
Big Ideas • Diversity of ages must use equallyConvenience • Easy to communicate with customer • Be creative than other competitor Unique • Follow the future trends • Lead the world with new possible thinking Innovative • Make it real “Dreams Come True” Being “Convenience, Unique, and Innovative” to attract more customer around the world.
Tools & TacticsTV commercial is one of “Innovator” or “Earlythe best way to Social Media advertising can users” to advertise thecommunicate and connect customers on the product with word ofadvertise a product. web. mouth.