Our finale song choice is KatyPerry’s Not like the Movies. Thissong is a Pop ballad. Therefore I will be looking at the pop and ballad conventions to see howwe can link this to our main artist and our music video.
What is Pop Music?• Oriented toward a youth market• Pop artists are usually teen idols• Early pop music drew on the sentimental ballad for its form• By the early 1980s, the promotion of pop music had been greatly affected by the rise of Music Television channels like MTV• The lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships• Much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms.
Conventions of Pop Music Videos• An emphasis on recording, production, and technology, over live performance• Close up shots of the artist /band• Performance• High Lighting• Fast Pace editing• Representation of glamour lifestyle• Related social activities and scenarios of teenagers e.g. Fashion and crushes• Mise en scene reflects atmosphere• Artist tries to portray a certain image (intertextuality)• Singing while acting• Straight forward Narrative
Ballads• Took on the meaning of a slow form of popular love song and the term is now often used as synonymous with any love song• The most common use of the term ballad in modern pop music is for an emotional love song• They music videos will often be narrative• Power ballads are slow tempo songs often building to a loud and emotive chorus
Examples of Pop Ballads•Beyoncé – If I was a boy These songs are all pop ballads and in•Katy Perry – Thinking of you their music video they combine conventions of pop. They all have close•Christina Aguilera - Hurt up of the artist, have a narrative, all based on love and relationships and they•Kelly Clarkson – Because of You all perform in the videos.•Fergie – Big Girls Don’t Cry
Conventions and our Music video• The song itself is a ballad and therefore fits the conventions as it is about love.• The video will also fit the ballad and pop conventions as the video will have a narrative.• The narrative will be relatable to our audience when coming down to relationships.• To fit pop conventions we will have a lot of close ups of the artist with high lighting.
Conventions and the Main artist• Our main artist will be wearing outfits such as party/evening dresses which will relate to production.• Our main artist will be performing in the video to fit pop conventions.• Even though she is ginger naturally we made our artist dye her hair to make it brighter and more her more iconic.