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Future of Journalism


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Where is journalism going? This is a lecture from J1000, "Hot Topics in Journalism and Advertising," that looks at content and technological trends.

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Future of Journalism

  2. 2. TEN REASONS FOR OPTIMISM From an article by Mark Glaser of MediaShift  More access to more journalism worldwide 1. Aggregation and personalization satisfies readers 2. Digital delivery offers more ways to reach people 3. There are more fact-checkers than ever in the history of 4. journalism Collaborative investigations between pro and amateur 5. journalists More voices are part of the news conversation 6. Greater transparency and a more personal tone 7. Growing advertising revenues online 8. An online shift from print could improve our environmental 9. impact Stories never end 10.
  3. 3. TRENDS FOR THE FORESEEABLE FUTURE More use of new media or complete change to web  platform e.g. Christian Science Monitor  Changing business model for print media as content shifts to Web, where users expect free access and can avoid advertising e.g. Craigslist  Challenge to television: How to persuade advertisers to continue paying big bucks when viewers can easily avoid ads with DVRs.  User demand for personalized content and interactive features  Continued mergers mean fewer companies owning more media outlets
  4. 4. TECHNOLOGICAL CHANGES… AKA GADGETS The Web is just the beginning!  Video is easier to get (e.g. the Flip)  Video has nearly unlimited outlets for sharing e.g.  YouTube Kindle for reading just about any book, newspaper or  magazine any time, anywhere eMprint, a standardized presentation model for digital  publications developed by Roger Fidler, of the Reynolds Journalism Institute
  5. 5. AN EXPERT WEIGHS IN ON NEWS & TECHNOLOGY SreeSreenivasan. Head of the new media program  and Dean of Student Affairs at Columbia University’s journalism school. Future of Journalism forum and webcast11/6/08 
  6. 6. MORE TRENDS -- NEWSPAPERS Hyperlocalism  “What the papers should focus on, the thinking goes, is owning  their backyard. They can buy coverage from China, but they can't buy coverage from two counties over. And, some editors will argue, it's getting beaten on that nearby story that is the killer – sending readers into the arms of local competitors such as smaller daily and weekly community papers.” – Dante Chinni, CSM 3/07  “Papers are slashing national and foreign coverage and beefing up quot;hyper-local,quot; street-by-street news. They are creating reader-searchable databases on traffic flows and school class sizes. Web sites are fed with reader-generated content, such as pictures of their kids with Santa. In short, Gannett -- at its 90 papers, including USA Today -- is trying everything it can think of to create Web sites that will attract more readers.” – Washington Post, 12/06
  7. 7. MORE TRENDS – TELEVISION Network “Big 3” Newscasts lose audience share to  cable news  Local: Shift from late news to morning news Many local stations are adding greater resources to  longer morning newscasts because commuters rise earlier and go to bed earlier One-man band news gatherers  Instead of reporters and photographers gathering video  and interviews, a “Mobile Journalist” or “Backpack Journalist” does everything, including posting Web versions of stories
  8. 8. TAKING AIM AT JOURNALISM The Daily Show with John Stewart  Rocketboom shows how old journalism boundaries  are gone
  9. 9. THE FUTURE OF THE NIGHTLY NEWS Predictions that it will go away as it slowly loses  audience share to Cable News and other programs Then & Now 