Herd presentation

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A look at the psychology behind marketing borrowing from Seth Godin, Derek Sivers and Malcom Gladwell.

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  • Herd presentation

    1. 1. The HerdA Study in Marketing Psychology
    2. 2. Insurance
    3. 3. Food Shopping
    4. 4. Coupon
    5. 5. Colour
    6. 6. “I’ll have what he’s having.”
    7. 7. Applause!
    8. 8. Harnessing The Herd
    9. 9. The most-effective formof advertising?Word of Mouth
    10. 10. Purchasing Decisions Rational Irrational
    11. 11. Harnessing The Leaders(or second in command)
    12. 12. The most-effective formof advertising?Word of Mouth
    13. 13. What people want What clients wantAttention Attention
    14. 14. "That is the paradox of the epidemic:that in order to create one contagiousmovement, you often have to createmany small movements first."— Malcolm Gladwell (The Tipping Point)
    15. 15. "If you want to bring a fundamentalchange in peoples belief andbehavior...you need to create acommunity around them, where thosenew beliefs can be practiced andexpressed and nurtured."— Malcolm Gladwell (The Tipping Point)
    16. 16. Blogs become web mags
    17. 17. Applause!
    18. 18. Leveraging The Herd:The Power of Bitching
    19. 19. Dear @SouthwestAir-I know I’m fat, butwas Captain Leysath really justified inthrowing me off a flight for which I wasalready selected?
    20. 20. Strategy Board Ego RemarkableInsecurity TrustAttentionValidation To Be Heard
    21. 21. Gift your target Useful Entertaining Informational Early Adopter
    22. 22. well-fed.tumblr.com/oscarzabala.tumblr.com/Holga 135 BC 35 mm camera

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