Be the first to like this
The crowdfunding craze has undoubtedly transformed the fundraising landscape as we know it. By using some of the key techniques employed by traditional crowdfunding platforms, universities have the ability to move beyond crowdfunding to reach the holy grail of fundraising: sustained donor engagement. Higher ed institutions that combine the collaborative nature of crowdfunding with the right technology, storytelling and timed push periods, are the ones that will succeed in creating personalized user experiences that will turn one-time fans into consistent supporters.
Presenters: Jamie McDonald, founder of GiveCorps, and Dayna Carpenter, director of annual giving at University of Maryland Baltimore County (UMBC), share tips to help move higher ed fundraising campaigns beyond crowdfunding, including:
• How to create a collaborative campaign with unique, individualized user experiences
• Tips to keep donors engaged throughout the campaign period
• Best practices to transform one-time campaign donors into longtime advocates