EMBA class presentation: Marketing practices in Turkey

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EMBA class presentation: Marketing practices in Turkey

  1. 1. Follow us live on Twitter #tmarketing TurkeyMarketing in Turkey
  2. 2. search.twitter.com #tmarketing TurkeyHistory Logistics Value chain Market opportunities Marketing practices
  3. 3. search.twitter.com #tmarketing Turkey Roman Empire 324-1250 Ottoman Empire 1299-1923 Ataturk & Modern Era 1925- Silk Trade from Rome to China
  4. 4. search.twitter.com #tmarketing Turkey Roman Empire 324-1250 Ottoman Empire 1299-1923 Ataturk & Modern Era 1925- Control of the waterways & wealth of trade
  5. 5. search.twitter.com #tmarketing Turkey Roman Empire 324-1250 Ottoman Empire 1299-1923 Ataturk & Modern Era 1925- German war allies & EU membership
  6. 6. search.twitter.com #tmarketing TurkeyHistory Logistics Value chain Market opportunities Marketing practices
  7. 7. search.twitter.com #tmarketing Turkey
  8. 8. search.twitter.com #tmarketing TurkeyHistory Logistics Value chain Market opportunities Marketing practices
  9. 9. search.twitter.com #tmarketing Turkey
  10. 10. search.twitter.com #tmarketing Turkey
  11. 11. search.twitter.com #tmarketing TurkeyHistory Logistics Value chain Market opportunities Marketing practices
  12. 12. search.twitter.com #tmarketing TurkeyBulgaria Greece Syria Iraq Iran Armenia Georgia Azerbaijan Turkey
  13. 13. search.twitter.com #tmarketing Turkey 111 BExports
  14. 14. Turkey search.twitter.com #tmarketing UK 6% France 6% USA 5% Germany 10% Italy 6% Iraq 5%
  15. 15. search.twitter.com #tmarketing Turkey 134 BImports
  16. 16. Turkey search.twitter.com #tmarketing Italy 5% USA 6% Germany 10% EU 40% China 9% Russia 14%
  17. 17. search.twitter.com #tmarketing TurkeyIstanbul Ankara Gaziantep Trabzon Izmir
  18. 18. search.twitter.com #tmarketing TurkeyHistory Logistics Value chain Market opportunities Marketing practices
  19. 19. search.twitter.com #tmarketing Turkey 72.5 MTotal population
  20. 20. search.twitter.com #tmarketing Turkey 76% Urban
  21. 21. search.twitter.com #tmarketing Turkey 93% Age < 65
  22. 22. search.twitter.com #tmarketing Turkey 28Average age
  23. 23. search.twitter.com #tmarketing Turkey19/1000Highest birth rate in Western Europe
  24. 24. search.twitter.com #tmarketing TurkeyOn Twitter, we share our momentary observations with people online, and I gauge public opinion… Sometimes events can escape my notice, and on Twitter people may be discussing it. Therefore, I have become connected. “” Mehmet Emin Ekmen a SE Turkey deputy for AKP
  25. 25. search.twitter.com #tmarketing TurkeyAdvertisingNot allowed: alcohol, cigarettes, drugs & paid product placement
  26. 26. search.twitter.com #tmarketing Turkey BarterHaggling, POS, service
  27. 27. search.twitter.com #tmarketing TurkeyWomenEducated & literate, missing from labor force
  28. 28. search.twitter.com #tmarketing Turkey RelationshipsFamily & respect are key
  29. 29. search.twitter.com #tmarketing Turkey GovernmentInconsistency & bias
  30. 30. search.twitter.com #tmarketing Turkey PrivatizationPeople are entrepreneurial
  31. 31. search.twitter.com #tmarketing Turkey73 of 183“Ease of doing business” World Bank
  32. 32. search.twitter.com #tmarketing TurkeyHire LocalsUse local agents & distributors US International Trade Administration
  33. 33. search.twitter.com #tmarketing Turkey YMMV**Your mileage may vary
  34. 34. search.twitter.com #tmarketing Turkey Q&AWhat’s up?

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