10. Currency is (a) measure
of value, and it takes
(at least) two important
1. The direct value of a product, service or
experience (or information about it).
2. The indirect value of exclusive access to
that information, product or service.
15. It has never been easier
or less-expensive to
learn about what your
users want and need.
16. It’s probably time to
start thinking (far)
beyond your vertical.
Only organizations talk about ‘best in class’.
People talk in terms of what they like.
17. Provocation #2:
It’s time to stop equating
byproducts with ‘waste’.
When we make one thing, we almost always
make something else. Too often, that
byproduct goes unused (which is why we
tend to confuse the two).